Guideline

Guideline
Guideline
Developer: Gusto, Inc.
Category: Finance
33K installs
260 ratings
+89 weekly installs
+1.4K monthly installs
trend steady
Guideline icon

ASO Keyword Dashboard

Tracking 149 keywords for Guideline in Google Play

Developer: Gusto, Inc. Category: finance Rating: 4.75

Guideline tracks 149 keywords (no keywords rank yet; 149 need traction). Key metrics: opportunity 69.6, difficulty 48.3.

Access your retirement accounts anytime

Tracked keywords

149

0  ranked •  149  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

69.6

Top keyword: advantage

Avg difficulty

48.3

Lower scores indicate easier wins

Opportunity leaders

  • advantage

    Opportunity: 73.0 • Difficulty: 48.9 • Rank —

    Competitors: 1,052

    68.5
  • intended

    Opportunity: 73.0 • Difficulty: 56.3 • Rank —

    Competitors: 786

    67.7
  • lose

    Opportunity: 73.0 • Difficulty: 49.8 • Rank —

    Competitors: 1,290

    67.5
  • paid

    Opportunity: 73.0 • Difficulty: 58.3 • Rank —

    Competitors: 1,246

    68.7
  • fees

    Opportunity: 73.0 • Difficulty: 47.8 • Rank —

    Competitors: 886

    67.6

Unranked opportunities

  • advantage

    Opportunity: 73.0 • Difficulty: 48.9 • Competitors: 1,052

  • intended

    Opportunity: 73.0 • Difficulty: 56.3 • Competitors: 786

  • lose

    Opportunity: 73.0 • Difficulty: 49.8 • Competitors: 1,290

  • paid

    Opportunity: 73.0 • Difficulty: 58.3 • Competitors: 1,246

  • fees

    Opportunity: 73.0 • Difficulty: 47.8 • Competitors: 886

High competition keywords

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • easy

    Total apps: 161,730 • Major competitors: 17,537

    Latest rank: — • Difficulty: 61.7

  • like

    Total apps: 150,415 • Major competitors: 21,531

    Latest rank: — • Difficulty: 68.5

  • access

    Total apps: 126,428 • Major competitors: 11,667

    Latest rank: — • Difficulty: 66.6

  • every

    Total apps: 125,665 • Major competitors: 16,037

    Latest rank: — • Difficulty: 62.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
security701006474

22,681 competing apps

Median installs: 36,021

Avg rating: 2.8

2,764

major competitor apps

investing711004157

2,164 competing apps

Median installs: 49,462

Avg rating: 2.9

285

major competitor apps

change681005580

48,309 competing apps

Median installs: 42,177

Avg rating: 3.0

6,101

major competitor apps

changes721005070

12,399 competing apps

Median installs: 32,219

Avg rating: 2.9

1,225

major competitor apps

right671006683

68,533 competing apps

Median installs: 35,866

Avg rating: 3.0

8,317

major competitor apps

customer701005476

26,928 competing apps

Median installs: 29,460

Avg rating: 2.6

2,733

major competitor apps

easy641006289

161,730 competing apps

Median installs: 33,636

Avg rating: 2.8

17,537

major competitor apps

make641006589

163,352 competing apps

Median installs: 42,108

Avg rating: 3.0

21,922

major competitor apps

via681005881

54,601 competing apps

Median installs: 29,805

Avg rating: 2.7

5,243

major competitor apps

images691005978

37,077 competing apps

Median installs: 30,933

Avg rating: 2.9

3,614

major competitor apps

support671006083

68,575 competing apps

Median installs: 34,249

Avg rating: 3.0

7,371

major competitor apps

learn671006182

64,313 competing apps

Median installs: 33,093

Avg rating: 2.8

6,746

major competitor apps

live671006381

57,913 competing apps

Median installs: 32,026

Avg rating: 3.0

6,601

major competitor apps

innovation711003757

2,237 competing apps

Median installs: 19,792

Avg rating: 2.4

171

major competitor apps

design681005679

41,673 competing apps

Median installs: 30,529

Avg rating: 2.9

4,566

major competitor apps

product711005174

20,165 competing apps

Median installs: 31,040

Avg rating: 2.6

2,102

major competitor apps

information661005986

101,893 competing apps

Median installs: 23,675

Avg rating: 2.6

7,805

major competitor apps

team691005878

34,741 competing apps

Median installs: 33,606

Avg rating: 2.9

4,020

major competitor apps

used671006182

61,233 competing apps

Median installs: 32,225

Avg rating: 2.8

5,711

major competitor apps

management691005277

32,852 competing apps

Median installs: 18,996

Avg rating: 2.5

2,393

major competitor apps

educational701004974

22,073 competing apps

Median installs: 26,231

Avg rating: 2.5

2,042

major competitor apps

service681005981

54,184 competing apps

Median installs: 29,877

Avg rating: 2.6

5,377

major competitor apps

mobile651006086

113,294 competing apps

Median installs: 25,796

Avg rating: 2.8

10,537

major competitor apps

help651006687

123,065 competing apps

Median installs: 36,787

Avg rating: 3.0

14,840

major competitor apps

company711004872

17,480 competing apps

Median installs: 21,812

Avg rating: 2.5

1,330

major competitor apps

149 keywords
1 of 6

App Description

Access your retirement accounts anytime

Guideline has joined Gusto.

Gain peace of mind on your road to retirement. Our award-winning app¹ makes it refreshingly easy to set up your 401(k) account and track your progress anytime, anywhere.

SET UP IN MINUTES
Set up your 401(k) in minutes right from your phone, no computer required.

ACCESS ANYTIME
Update your contribution amounts or make changes to your investment portfolios with just a few taps.

INVEST WITH CONFIDENCE
Take our questionnaire to see which of our portfolios is right for you. Plus, we’ll automatically rebalance your portfolio to help you stay on track.

CHECK YOUR PROGRESS
See your portfolio, performance, and total retirement savings to date.

CONSOLIDATE SAVINGS
You can roll over other accounts right from the app so all of your savings can be in one place. Plus, you’ll be able to take advantage of our portfolio management and low fees, which could help you make the most of every dollar saved.²


ENABLE MOBILE-FIRST SECURITY
Protect your account with security features like two-factor authentication (2FA) and biometric recognition.

AWARD-WINNING CUSTOMER SUPPORT³
Access live support in English or Spanish, plus numerous resources, how-to guides, and FAQs via our Help Center.

Disclosures:

The images above are illustrative and for educational purposes only. They are not representative of any client account.

This information is general in nature and is for informational purposes only. It should not be used as a substitute for specific tax, legal, and/or financial advice. Investing involves risk and investments may lose value. You are advised to consult a qualified financial adviser or tax professional before relying on the information provided herein.

See our https://my.guideline.com/agreements/fees for additional information regarding our fees and services.

1.
2024 Fast Company Innovation by Design Award Winner for Guideline's mobile application in the Mid-Size business category in June 2024. Fee paid for application. See https://www.fastcompany.com/91126780/methodology-innovation-by-design-2024 for more information.

2.
This information is for illustrative purposes only, and is not intended to be construed as investment or tax advice or as an assurance or guarantee of future performance. Investing involves risk, and investments may lose value. Investment advisory services for Guideline’s 401(k) product (when 3(38) fiduciary services are appointed) are offered by Guideline Investments, LLC, an SEC-registered investment adviser. Expense ratios for custom portfolios will vary. For more information regarding these fees, see the ADV 2A Brochure and Form CRS.These expense ratios are subject to change by and paid to the fund(s). View full fund lineup.

3.
2025 The American Business Awards® Bronze Stevie Winner in the Customer Service Team of the Year - Financial Services & Insurance category. Fee paid for application. See http://www.stevieawards.com/aba for more information.

To learn more, go to guideline.com