M&S - Fashion, Food & Homeware
ASO Keyword Dashboard
Tracking 131 keywords for M&S - Fashion, Food & Homeware in Google Play
M&S - Fashion, Food & Homeware tracks 131 keywords (no keywords rank yet; 131 need traction). Key metrics: opportunity 69.2, difficulty 53.2.
Shop the latest Fashion, Home, Beauty & Food and scan your Sparks card to save
Tracked keywords
131
0 ranked • 131 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
69.2
Top keyword: price
Avg difficulty
53.2
Lower scores indicate easier wins
Opportunity leaders
- 70.9
price
Opportunity: 72.0 • Difficulty: 52.5 • Rank —
Competitors: 1,539
- 69.0
favourite
Opportunity: 72.0 • Difficulty: 52.2 • Rank —
Competitors: 1,496
- 62.5
sale
Opportunity: 72.0 • Difficulty: 45.0 • Rank —
Competitors: 495
- 70.2
beauty
Opportunity: 72.0 • Difficulty: 51.2 • Rank —
Competitors: 1,862
- 66.9
stores
Opportunity: 72.0 • Difficulty: 47.2 • Rank —
Competitors: 1,097
Unranked opportunities
price
Opportunity: 72.0 • Difficulty: 52.5 • Competitors: 1,539
favourite
Opportunity: 72.0 • Difficulty: 52.2 • Competitors: 1,496
sale
Opportunity: 72.0 • Difficulty: 45.0 • Competitors: 495
beauty
Opportunity: 72.0 • Difficulty: 51.2 • Competitors: 1,862
stores
Opportunity: 72.0 • Difficulty: 47.2 • Competitors: 1,097
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
time
Total apps: 170,577 • Major competitors: 19,592
Latest rank: — • Difficulty: 64.6
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
easy
Total apps: 161,730 • Major competitors: 17,537
Latest rank: — • Difficulty: 61.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| download | 65 | 100 | 60 | 88 139,812 competing apps Median installs: 34,022 Avg rating: 2.9 | — | — | 15,046 major competitor apps |
| best | 65 | 100 | 63 | 87 131,644 competing apps Median installs: 43,740 Avg rating: 2.9 | — | — | 18,001 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| online | 66 | 100 | 61 | 84 80,029 competing apps Median installs: 33,297 Avg rating: 2.8 | — | — | 9,770 major competitor apps |
| card | 69 | 100 | 54 | 78 35,515 competing apps Median installs: 50,336 Avg rating: 3.0 | — | — | 4,766 major competitor apps |
| social media | 71 | 100 | 53 | 73 18,143 competing apps Median installs: 36,429 Avg rating: 2.8 | — | — | 2,117 major competitor apps |
| shopping | 71 | 100 | 52 | 73 17,521 competing apps Median installs: 35,991 Avg rating: 2.7 | — | — | 2,220 major competitor apps |
| follow | 69 | 100 | 58 | 77 33,026 competing apps Median installs: 35,928 Avg rating: 2.9 | — | — | 3,898 major competitor apps |
| gift ideas | 66 | 100 | 60 | 34 99 competing apps Median installs: 35,678 Avg rating: 3.1 | — | — | 14 major competitor apps |
| enjoy | 65 | 100 | 63 | 87 131,386 competing apps Median installs: 45,784 Avg rating: 3.0 | — | — | 18,531 major competitor apps |
| order | 68 | 100 | 55 | 79 44,242 competing apps Median installs: 25,117 Avg rating: 2.7 | — | — | 4,188 major competitor apps |
| price | 72 | 100 | 52 | 71 14,010 competing apps Median installs: 34,014 Avg rating: 2.7 | — | — | 1,539 major competitor apps |
| easy | 64 | 100 | 62 | 89 161,730 competing apps Median installs: 33,636 Avg rating: 2.8 | — | — | 17,537 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| whether | 67 | 100 | 58 | 83 76,585 competing apps Median installs: 31,919 Avg rating: 2.9 | — | — | 8,596 major competitor apps |
| collect | 69 | 100 | 58 | 78 37,582 competing apps Median installs: 51,160 Avg rating: 3.2 | — | — | 5,908 major competitor apps |
| exclusive | 69 | 100 | 62 | 77 34,168 competing apps Median installs: 36,550 Avg rating: 3.0 | — | — | 4,554 major competitor apps |
| loyalty rewards | 67 | 100 | 27 | 40 205 competing apps Median installs: 13,438 Avg rating: 3.2 | — | — | 21 major competitor apps |
| tailored | 71 | 100 | 51 | 72 15,571 competing apps Median installs: 27,345 Avg rating: 2.9 | — | — | 1,593 major competitor apps |
| digital | 68 | 100 | 55 | 79 42,168 competing apps Median installs: 26,988 Avg rating: 2.7 | — | — | 4,209 major competitor apps |
| scan | 71 | 100 | 65 | 71 14,906 competing apps Median installs: 42,340 Avg rating: 3.0 | — | — | 2,192 major competitor apps |
| save | 67 | 100 | 65 | 83 75,490 competing apps Median installs: 41,387 Avg rating: 3.0 | — | — | 9,726 major competitor apps |
| list | 69 | 100 | 57 | 78 39,078 competing apps Median installs: 31,139 Avg rating: 2.8 | — | — | 3,448 major competitor apps |
| choose | 66 | 100 | 62 | 85 100,655 competing apps Median installs: 46,844 Avg rating: 3.0 | — | — | 14,766 major competitor apps |
App Description
Shop the latest Fashion, Home, Beauty & Food and scan your Sparks card to save
Make shopping for your favourite M&S products easier than ever, whether you're at home, on the go, or in store, with the M&S app.
From fresh groceries and gift ideas to the latest fashion, home, and beauty finds, shop across all your essentials and make every purchase more rewarding with your digital Sparks loyalty card.
With Sparks you’ll unlock exclusive offers, birthday treats, Scan & Shop, and much more.
Browse thousands of food products, check prices, discover the latest Dine In menus, check availability, and be the first to find out what’s new.
🛒 SHOP ACROSS YOUR FAVOURITE CATEGORIES
From fashion to food, shop with ease across our bestselling categories:
- Womenswear, lingerie, menswear, & kidswear
- School uniform
- Beauty & skincare
- Homeware & furniture
- Flowers, hampers, food & wine
- Seasonal offers & sales
✨ GET MORE FROM M&S WITH SPARKS
- Personalised Sparks offers tailored to you
- Free birthday treat
- Charity donations every time you shop
- Perks for new parents with The Parent hood club
- Get e-receipts emailed after shopping in store
🛒 BROWSE M&S FOOD IN-STORE PRODUCTS
- Check stock & price in your local Foodhall
- See what’s new every week
- Plan your shop with our digital shopping list
🌟 WHY CHOOSE M&S?
- Effortless online shopping
- Free delivery over £60 / €50 (fashion, homeware, or beauty)
- Free nominated-day flower delivery*
- Free to Click & Collect in your chosen store
- Order tracking on all purchases
- Easy paperless returns
- Digital receipts when shopping in store*
- Exclusive Sparks loyalty rewards and personalised offers
- Skip the tills with Scan & Shop*
📱 SCAN & SHOP
Want to check out faster? Skip the queues with Scan & Shop in our M&S Food stores — scan and pay for your groceries directly in the app (up to £45). Use free in-store Wi-Fi or mobile data.
🏬 ENHANCED IN-STORE EXPERIENCE
Shopping in store and want something in a different size, colour, or style? Scan the barcode and order for delivery to your home or nearest M&S.
💡 GET INSPIRED
Browse our features and articles to get the latest advice, trends and tips on fashion, food, beauty, and entertaining.
🌿 M&S RECIPES
Discover hundreds of exclusive recipes made with the best M&S ingredients. Save your favourites to your personal cookbook and create your shopping list in one click.
📍 FIND US
Looking for your nearest M&S store? Use the store finder to get directions and quickly locate your nearest M&S.
📲 DOWNLOAD NOW
Download the free M&S app and enjoy smarter shopping today.
📢 FOLLOW US
Follow M&S on social media and stay updated with the latest news, offers and sale updates:
Facebook: @marksandspencer
Instagram: @marksandspencer @marksandspencerfood @marksandspencerstyle
X: @marksandspencer
Pinterest: @marksandspencer
TikTok: @mandsfood
Visit: www.marksandspencer.com
*Terms, conditions and exclusions may apply. See www.marksandspencer.com for details.