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MicrosoftQuarterly market share trends for appnexus.com, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
appnexus.com's Quarterly Trends
Quarterly Trends
appnexus.com platform momentum
Latest quarter: 2026-Q2. iOS and Android market share are split into separate source histories so the underlying scan pools stay comparable.
2 tracked sources
App-ads.txt DIRECT
App-ads.txt DIRECT quarterly share trends
Android
8.931% market share
2026-Q1 snapshot
QoQ share -3.463%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q1 | 38,292 | 428,775 | 2,082 | -130 | 8.931% | -3.463% | -130 |
| 2025-Q4 | 38,422 | 415,333 | 0 | +38,422 | 9.251% | n/a | n/a |
iOS
15.88% market share
2026-Q2 snapshot
QoQ share +5.636%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 25,243 | 158,926 | 2,917 | -2,338 | 15.88% | +5.636% | -2,338 |
| 2026-Q1 | 27,581 | 183,433 | 521 | +4,741 | 15.04% | -24.15% | +4,741 |
| 2025-Q4 | 22,840 | 115,216 | 0 | +22,840 | 19.82% | n/a | n/a |