Verve GroupQuarterly Trends
Quarterly market share trends for Smaato, separated into iOS and Android signal pools so SDK/API and app-ads.txt DIRECT movement can be compared without cross-platform distortion.
SDK Footprint
SDK Footprint quarterly share trends
Android
2.943% market share
2026-Q2 snapshot
QoQ share -3.622%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 3,471 | 117,925 | 0 | +3,471 | 2.943% | -3.622% | +637 |
| 2025-Q4 | 2,834 | 92,796 | 69 | +320 | 3.054% | -10.58% | +320 |
| 2025-Q3 | 2,514 | 73,609 | 53 | +987 | 3.415% | -0.409% | +987 |
| 2025-Q2 | 1,527 | 44,527 | 0 | +962 | 3.429% | n/a | n/a |
iOS
2.43% market share
2026-Q2 snapshot
QoQ share -24.76%
Raw Market Share by Quarter
Quarter-over-Quarter Share % Change
Quarterly Raw Data
Raw quarterly counts alongside market-share change.
Newest quarter first
| Quarter | Tracked Apps | Quarter Pool | Lost | Net | Market Share | Q/Q Share % | Q/Q Apps |
|---|---|---|---|---|---|---|---|
| 2026-Q2 | 1,531 | 63,016 | 0 | +1,531 | 2.43% | -24.76% | +447 |
| 2025-Q4 | 1,084 | 33,572 | 1 | +311 | 3.229% | -23.97% | +311 |
| 2025-Q3 | 773 | 18,201 | 2 | +471 | 4.247% | +27.03% | +471 |
| 2025-Q2 | 302 | 9,033 | 0 | +233 | 3.343% | n/a | n/a |