Mobile UA Report - August 2026
AppGoblin's free report shares the top mobile app's buying ads in August 2026. See which mobile ad networks were most popular for user acquisiton.
Full Advertiser CSV
See the top 548 apps that were buying mobile ads and running UA campaigns in August 2026.
Free sample — top 20 advertisers
August 2026 Top Ad Buyers
Summary
Key findings and performance overview for August 2026
Advertiser HQ Countries
In August 2026, AppGoblin analyzed the advertising creatives and campaigns from 10K mobile apps. This report focuses on mobile apps that bought ads via programmatic and SDK mobile app ad networks.
The ad campaigns spanned 343 AdTech platforms with 548 advertisers using 5.2K creative assets (image and video) on ad campaigns that saw some apps with correlated 75.1% week on week installs growth.
In August the advertising spend tracked by AppGoblin was spent heavily by Vietnam, China and US app publishers.
Advertising Apps that saw the Best Weekly Install Growth
These apps saw the best week on week install growth while at the same time running ad campaigns.
Pakistan based apps saw some huge growth in August 2026.
Casual game Diy Cake Maker Bakery Chef had some of the strongest growth based on it's August 2026 mobile advertising campaigns.
A new game released on August Zoodoku: Brain Puzzle Games by Nebula Studio is doing superwell, boosted by ad campaigns on Google.
Most Popular Video Creatives
Video ads with the widest mobile app distribution during August 2026
The most widely distributed video creatives AppGoblin tracked in August belonged to a mahjong game by BOGE and seen on 9+ publishers.
Another fun one that has been around for awhile is Tomb of the Mask: Old Maze which I can say is a pretty fun game to play.
Ad Network Landscape
The advertising platforms that powered August 2026 user acquisition campaigns
AppGoblin overall scanned fewer apps in August 2026 and as such the results shifted quite a bit with programmatic like Affle making a top spot.
Note on Methodology
When looking at this data its important to keep the context of how it was collected. The data is aggregated from API calls made by opening apps and watching the ad network connections. As such, this does not include App Store advertising (Apple/Google) or social media ads (TikTok/Facebook/Instagram). Facebook Audience Network (FAN) is included, but as it is quite small it didn't make the top 10.
Campaign Reach Analysis
Publisher distribution strategies and market penetration insights
Reach Tiers & Distribution
These are the advertisers that appeared in the most unique publisher apps during August 2026. 嚦咕麻將-戰神賽特、月兔、雷神之錘、麻將、魚機、老虎機 led the reach table with 24 publishers and 15 creatives.
This is a useful set of apps for understanding which advertisers were able to spread creative across the widest publisher footprint in August 2026.
| Rank | Advertising App | Count of Apps with their Ads | Ad Creatives | Ad Networks | ||
|---|---|---|---|---|---|---|
 嚦咕麻將-戰神賽特、月兔、雷神之錘、麻將、魚機、老虎機 game casino | 24 | 15 | Top |  | — | |
 Angry Birds 2 game casual | 12 | 15 | Top |  | — | |
 Happy Color®: Color by Number game board | 19 | 15 | Top | |    | |
| #4 |  Perfect Tidy game puzzle | 24 | 13 | Top | |  |
| #5 |  Club Vegas Casino Slots Games game casino | 24 | 11 | Top | | |
| #6 |  Warhammer 40,000: Tacticus ™ game strategy | 12 | 12 | Top |  |   |
| #7 |  Meowdoku: Brain Puzzle Games game puzzle | 4 | 11 | Top | | |
| #8 |  德州撲克 神來也德州撲克(Texas Poker) game casino | 12 | 12 | Big | | |
| #9 |  Lords Mobile x Transformers game strategy | 10 | 10 | Big | | |
| #10 | Artmate: Drawing Together art and design | 19 | 6 | Big | | |
Newly Released Apps that were Buying Ads in August 2026
Brand new apps starting off running ad campaigns during August 2026
These apps were released recently, not necessarily in August, but at least in the months preceeding.
Яндекс Цветы was a brand new game released by Indonesian ABI Games. They shot up the Play Store ranks with 300k+ weekly installs through most of August.
A new Digimon game, DIGIMON UP by Bandai Namco was released end of August and saw 600k weekly installs while running their Google ad campaigns.
New Games (10 titles)
New Apps (Not Games) (3 titles)
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B2B Intelligence — Advertiser CSV
Top 548 advertisers we tracked in August 2026 with estimated buying size, ad networks, publisher reach, and creative counts — one row per advertiser.
CSV Columns
B2B Premium Advertisers API
All advertisers, creatives, ad networks, and MMP data from this report are also available programmatically via the AppGoblin B2B Premium Advertisers API. Query individual advertisers, filter by ad network, category, country, or buying size — ideal for integrating UA intelligence into your own dashboards and workflows.
Data source: AppGoblin Ad Intelligence Platform | Report Period: August 2026
For more insights and detailed analytics, visit AppGoblin.info
Report Generated: September 10, 2026