Mobile UA Report - June 2026
AppGoblin's free report shares the top mobile app's buying ads in June 2026. See which mobile ad networks were most popular for user acquisiton. See the video and image ads that were performing best for the top advertisers.
Advertiser CSV with estimated buying size
See the top 100 apps that were buying mobile ads and running UA campaigns in June 2026.
June 2026's top ad buyers
Summary
Key findings and performance overview for June 2026
In June 2026, AppGoblin analyzed 22K mobile apps and captured 2.4M HTTPS events across 6.6K unique API domains, providing a detailed view of June's user acquisition trends.
These mobile ad campaigns spanned 354 AdTech platforms supporting 2.6K advertisers and 32K creative assets on ad campaigns that saw some apps with correlated 1289.9% week on week installs growth.
Advertising Apps that saw the Best Weekly Install Growth
These apps saw the best week on week install growth while at the same time running ad campaigns.
Sword x Staff which also showed up briefly at the end of the 2026 May UA report, finished their May push with a high of +680k weekly installs. This music game was advertising via Google's ad network and using AppMetrica and AppsFlyer for attribution.
A newer app that exploded in June 2026 was RF ONLINE NEXT with 273K weekly installs and a crazy 166X week-over-week growth during their UA push. This is a new game from South Korean publisher NetMarble and throughout June it brought in 200k-700k new installs a week.
Duck Survival increased weekly installs to nearly 1 million in June as their UA campaigns kicked in. Duck Survivor is developed by Hong Kong's Joy Nice Games.
Most Popular Video Creatives
Video ads with the widest mobile app distribution during June 2026
These mobile app ad video creatives achieved the widest distribution among mobile publishers in June 2026. The top performer was showing across 71 publishers demonstrating its popularity and success as a mobile app ad creative.
The leading creative in this sample belongs to com.logoquiz.triviagame and gives an example of a creative asset that was published broadly across various app ad placements.
A notable trend here is that the AI generated creatives of the past couple months seem to be reduced in our sample. In fact a number of apps seem to be falling back to traditional tried and true styles like the floating pointer finger and UGC style gameplay.
Ad Network Landscape
The advertising platforms that powered June 2026 user acquisition campaigns
June 2026 shows BidEase rising to with a huge 627 apps found publishing their ads.
Another noteable rising ad network this month was Criteo who saw a rise in mobile gaming ads.
Note on Methodology
When looking at this data its important to keep the context of how it was collected. The data is aggregated from API calls made by opening apps and watching the ad network connections. As such, this does not include App Store advertising (Apple/Google) or social media ads (TikTok/Facebook/Instagram). Facebook Audience Network (FAN) is included, but as it is quite small it didn't make the top 10.
Campaign Reach Analysis
Publisher distribution strategies and market penetration insights
Reach Tiers & Distribution
These are the advertisers that appeared in the most unique publisher apps during June 2026. Happy Color®: Color by Number led the reach table with 382 publishers and 91 creatives.
This is a useful set of apps for understanding which advertisers were able to spread creative across the widest publisher footprint in June 2026.
| Rank | Advertising App | Count of Apps with their Ads | Ad Creatives | Ad Networks | ||
|---|---|---|---|---|---|---|
| Happy Color®: Color by Number game board | 382 | 91 | Top | |    | |
 Hue Light App Remote Control house and home | 247 | 46 | Top | |  | |
 TikTok - Videos, Shop & LIVE social networking | 125 | 50 | Big |   |  | |
| #4 |  IPTV Player - Smart Live TV entertainment | 104 | 49 | Big | | |
| #5 |  Soccer Superstar game sports | 95 | 37 | Big |  | |
| #6 | Logo Quiz - World Trivia Game game trivia | 120 | 18 | Big | | — |
| #7 |  Tic Tac Toe 2 Player: XO Game game puzzle | 112 | 23 | Big | | |
| #8 |  Perfect Tidy game puzzle | 99 | 30 | Big | | |
| #9 |  Яндекс — с Алисой AI tools | 56 | 49 | Big | | |
| #10 |  Words of Wonders: Guru game word | 89 | 27 | Medium | | |
Newly Released Apps that were Buying Ads in June 2026
Brand new apps starting off running ad campaigns during June 2026
These apps were released recently, some even in June 2026, and were already running ad campaigns tracked by AppGoblin in June.
Car Driving City: StreetPro was a brand new game released by Unicorn Studio from Hong Kong. They blasted onto the Play Store with 800k+ weekly installs and quickly climbed over 1 million weekly installs. They, like most of the new category this month, were using Google Ad Mob to scale their game.
UFL - Soccer Game 2026 by XTEN LIMITED was likely soft launched in February (when AppGoblin first picked it up) and has since seen a parabolic increase installs since May, fueled by the 2026 World Cup and their mobile ad campaigns. They saw upwards of 400k weekly installs and have been doing very well. As might be expected, they used a mixture of real soccer video + gameplay for their ads.
New Games (10 titles)
New Apps (Not Games) (5 titles)
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B2B Intelligence — Advertiser CSV
Top 100 advertisers we tracked in June 2026 with estimated buying size, ad networks, publisher reach, and creative counts — one row per advertiser.
CSV Columns
Data source: AppGoblin Ad Intelligence Platform | Report Period: June 2026
For more insights and detailed analytics, visit AppGoblin.info
Report Generated: July 20, 2026