AppGoblinOctober 2025 Ads & App Growth Analysis
See the mobile ad campaigns that fueled the fastest-growing mobile apps in October 2025. Check the latest rankings of the programmatic DSPs and ad networks that ran the top user acquisition campaigns in October 2025.
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Executive Summary
Key findings and performance overview for October 2025
Overview
In October 2025, AppGoblin analyzed 18.8K mobile apps and captured 655.1K HTTPS events across 8K unique API domains, providing a comprehensive view of acquisition activity.
This activity spanned 210 AdTech platforms supporting 255 advertisers and 14.1K creative assets driving some ad campaigns to 97.5% week on week installs growth.
AppGoblin collected millions of data points to show you how mobile app user acquisition works.
- Which apps were advertising the most — 255 apps were actively running ads
- What their ads looked like — nearly 14.1K different commercials, banners, and videos
- Where they were advertising — 210 different advertising platforms and services
- How the whole system works — over 655.1K technical interactions captured (clicks, loads, redirects)
Ad Impacts on Weekly Install Growth
New titles and returning old games
Slots 777 —Casino Slot Machine by burst onto the scene in October 2025 with booming weekly installs and campaigns spotted running on Mintegral. Additionally, Line Up: Draw the Criminal by Kwalee also saw a boom reaching up to 17k installs a day in October for the ad push.
These are the October 2025 ad mobile app ad campaigns (US) that drove the highest increases in week on week (W/W) install growth.
| Rank | App | Best Week | W/W Growth | Installs (week) | Ad Creatives | Ad Networks | MMP |
|---|---|---|---|---|---|---|---|
| 1 |  Slots 777 —Casino Slot Machine tinysoft.casino.slot.machines.slots | 2025-10-06 | +283.4% | 33.2K | — | ||
| 2 |  Magic Fantasy Paint by Numbers com.color.by.numbers.focus.color | 2025-10-13 | +142.5% | 6.4K | |||
| 3 |  Line Up: Draw the Criminal com.jhulse.lineup | 2025-10-06 | +119.9% | 70.8K | |||
| 4 |  ABCmouse 2: Kids Learning Game com.aofl.abcmouse | 2025-10-06 | +96.2% | 89.1K | |||
| 5 |  LEGO® Play com.lego.common.legoplay | 2025-10-13 | +77.3% | 172.3K | — | ||
| 6 |  Simple Bible Daily Verse Alarm com.holy.bible.study | 2025-10-13 | +59.0% | 27K | — | ||
| 7 |  Blocky Cars online games com.blockycars.online | 2025-10-06 | +51.2% | 101.2K | |||
| 8 |  Crylic Nail Tips com.playunlimited.casual.crylicnailtips | 2025-10-13 | +50.3% | 159.7K | — | ||
| 9 |  My Talking Tom 2 com.outfit7.mytalkingtom2 | 2025-10-13 | +50.3% | 2.8M | |||
| 10 |  Merge Gangster Heist vs Police gta.merge.game.gangster | 2025-10-06 | +45.0% | 18.2K |
mintegral.com
unity3d.com
singular.net
metrica.yandex.com
adjust.com
appsflyer.com
appmetrica.yandex.comMost Popular Video Creatives
Video ads with the widest mobile app distribution during October 2025
Creative Performance
These mobile app ad video creatives achieved the widest distribution among mobile publishers in October 2025. The top performer was showing across 32 publishers demonstrating it's popularity and success as a mobile app ad creative.
Interesting that 456 Run Challenge: Clash 3D supplanted edged out TikTok in overall publishers it was seen running ads in. While these sample sizes are ultimately small, it is a huge departure from last month where TikTok was seen in 100+ publisher for multiple creatives. Possibly they are winding down, or just coincidentally we saw less.
Also returning from last month is Microsoft: Copilot which seems to mostly buy from Google AdMob.
Ad Network Landscape
The advertising platforms that powered October 2025 user acquisition campaigns
Network Distribution
This month saw a huge bump in programmatic ad networks like Affle who owns YouAppi, Jampp and RevX showing up above traditional SDK ad networks. Specifically, YouAppi saw a huge bump in the advertisers and publishers that it was running on in October.
Note on Methodology
When looking at this data its important to keep the context of how it was collected. The data is aggregated from API calls made by opening apps and watching the ad network connections. As such, this does not include App Store advertising (Apple/Google) or social media ads (TikTok/Facebook/Instagram). Facebook Audience Network (FAN) is included, but as it is quite small it didn't make the top 10.
| Rank | Ad Network | Publishers | Advertisers | Creatives | Market Share |
|---|---|---|---|---|---|
| 1 |  Googlegoogle.com | 1,783 | 171 | 1,647 | 59.2% |
| 2 |  Afflejampp.com, revx.io, youappi.com | 221 | 5 | 68 | 7.3% |
| 3 |  Bigabidbigabid.com | 217 | 5 | 53 | 7.2% |
| 4 |  AppLovinapplovin.com | 139 | 0 | 232 | 4.6% |
| 5 |  Digital Turbineadcolony.com, appreciate.mobi, fyber.com | 133 | 12 | 98 | 4.4% |
| 6 |  Unityunity.com, unity3d.com | 129 | 40 | 175 | 4.3% |
| 7 |  Remergeremerge.io | 113 | 1 | 9 | 3.8% |
| 8 |  InMobiinmobi.com | 98 | 3 | 21 | 3.3% |
| 9 |  Smadexsmadex.com | 89 | 3 | 21 | 3.0% |
| 10 |  Appierappier.com | 88 | 1 | 21 | 2.9% |
Campaign Reach Analysis
Publisher distribution strategies and market penetration insights
Reach Tiers & Distribution
These are the advertisers that appeared in the most unique publisher apps during this period. TikTok dominated with it's ads being shown in the vast majority of Google's preloaded ads.
This is a useful set of apps for those looking to understand who is likely running larger mobile ad campaigns in October 2025.
| Rank | App | Publishers | Creatives | Installs | Ad Networks | MMP |
|---|---|---|---|---|---|---|
| 1 |  TikTok - Videos, Shop & LIVE social networking | 324 | 125 | 4B | ||
| 2 |  Cashman Casino Slots Games game casino | 72 | 25 | 19.9M | ||
| 3 |  88 Fortunes Casino Slot Games game casino | 60 | 25 | 8.8M | ||
| 4 |  Easy Homescreen personalization | 39 | 18 | 13.3M | ||
| 5 |  456 Run Challenge: Clash 3D game simulation | 37 | 7 | 90.2M | ||
| 6 |  ViX: TV, Deportes y Noticias entertainment | 37 | 12 | 107.4M | ||
| 7 |  Reverse: 1999 game role playing | 27 | 20 | 2.5M | ||
| 8 |  شاهد Shahid entertainment | 25 | 8 | 143.1M | ||
| 9 |  Fashion Battle - Dress up game game role playing | 21 | 10 | 84M | ||
| 10 |  Vita Mahjong game board | 21 | 18 | 190.9M |
joyy.com
liftoff.io
appodeal.com
rtbhouse.com
youappi.com
adj.stFinal Insights
Actionable takeaways and strategic recommendations for user acquisition
Creative Cycles
The month to month changes in ad ecosystm is not just the changes you make in your own campaigns, but also the decisions of every other advertising campaign you're going up against. Keep an eye on the creative and buying trends to know what your competition is doin.
High Growth Opportunities
That many apps that ran October 2025 mobile ad campaigns saw 97.5% growth demonstrates the opportunities for apps and games that can afford to buy ads.
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contact@appgoblin.info
Data source: AppGoblin Ad Intelligence Platform | Report Period: October 2025
For more insights and detailed analytics, visit AppGoblin.info
Report Generated: Novembr 2025