Mobile App Marketing Reports

Research-grade report library for mobile ad buyers and app publishers. Start with the newest releases, then browse each report series to compare recurring coverage areas.

Latest Reports

The newest releases across all report types, ordered by publication period.

Newest: Q1 2026

Browse By Report Type

Each series keeps its own archive, making it easier to find the latest installment for a specific coverage area.

App Ecosystem Report

2 reports

Longer-range reports on SDK adoption, app infrastructure, and market shifts across the mobile app ecosystem.

SDK footprintInfrastructure shiftsApp ecosystem trends

Ad User Acquisition

6 reports

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

CreativesTop advertisersNetwork share