Mobile App Marketing Reports

Research-grade report library for mobile ad buyers and app publishers. Start with the newest releases, then browse each report series to compare recurring coverage areas.

Latest Reports

The newest releases across all report types, ordered by publication period.

Newest: July 2026

Browse By Report Type

Each series keeps its own archive, making it easier to find the latest installment for a specific coverage area.

Ad User Acquisition

9 reports

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

CreativesTop advertisersNetwork share
July 2026 Latest release

July 2026 Ad User Acquisition

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

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June 2026 Latest release

June 2026 Ad User Acquisition

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

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May 2026 Latest release

May 2026 Ad User Acquisition

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

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February 2026

February 2026 Ad User Acquisition

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

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March 2026

March 2026 Ad User Acquisition

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

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January 2026

January 2026 Ad User Acquisition

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

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October 2025

October 2025 Ad User Acquisition

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

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September 2025

September 2025 Ad User Acquisition

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

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August 2025

August 2025 Ad User Acquisition

Monthly reads on advertiser activity, creative rotation, and network share changes across the mobile ad market.

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App Ecosystem Report

2 reports

Longer-range reports on SDK adoption, app infrastructure, and market shifts across the mobile app ecosystem.

SDK footprintInfrastructure shiftsApp ecosystem trends