CASA Alerts

Developer: UMass Amherst

Category: Weather

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~500 - 1K

10 ratings

ASO Keyword Dashboard

Tracking 114 keywords for CASA Alerts in Apple App Store

Developer: UMass Amherst Category: weather Rating: 3.5

CASA Alerts tracks 114 keywords (1 keyword ranks; 113 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 38.5, best rank 203.

Tracked keywords

114

1 ranked • 113 not ranking yet

Top 10 coverage

Best rank 203 • Latest leader 203

Avg opportunity

70.3

Top keyword: alert

Avg difficulty

38.5

Lower scores indicate easier wins

Opportunity leaders

alert

Opportunity: 73.0 • Difficulty: 40.3 • Rank 203

Competitors: 68
66.6
weather

Opportunity: 73.0 • Difficulty: 41.5 • Rank —

Competitors: 124
68.2
university

Opportunity: 73.0 • Difficulty: 38.5 • Rank —

Competitors: 11
64.0
delivers

Opportunity: 73.0 • Difficulty: 40.6 • Rank —

Competitors: 88
66.9
functionality

Opportunity: 73.0 • Difficulty: 40.3 • Rank —

Competitors: 61
66.8

Unranked opportunities

weather

Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 124
university

Opportunity: 73.0 • Difficulty: 38.5 • Competitors: 11
delivers

Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 88
functionality

Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 61
currently

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 54

High competition keywords

experience

Total apps: 121,617 • Major competitors: 1,214

Latest rank: — • Difficulty: 51.5
mobile

Total apps: 119,616 • Major competitors: 813

Latest rank: — • Difficulty: 51.4
best

Total apps: 116,755 • Major competitors: 1,445

Latest rank: — • Difficulty: 51.4
using

Total apps: 115,821 • Major competitors: 805

Latest rank: — • Difficulty: 51.2
information

Total apps: 111,770 • Major competitors: 564

Latest rank: — • Difficulty: 51.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
alert	73	100	40	67 9,570 competing apps Median installs: 150 Avg rating: 4.3	203	203	68 major competitor apps
best	66	100	51	85 116,755 competing apps Median installs: 100 Avg rating: 4.2	—	—	1,445 major competitor apps
weather	73	100	41	68 11,902 competing apps Median installs: 100 Avg rating: 4.1	—	—	124 major competitor apps
phone	69	100	47	78 45,385 competing apps Median installs: 75 Avg rating: 4.0	—	—	451 major competitor apps
support	67	100	49	82 74,165 competing apps Median installs: 75 Avg rating: 4.2	—	—	552 major competitor apps
users	68	100	48	80 61,069 competing apps Median installs: 50 Avg rating: 4.1	—	—	380 major competitor apps
experience	66	100	51	85 121,617 competing apps Median installs: 75 Avg rating: 4.2	—	—	1,214 major competitor apps
learn	67	100	49	81 72,971 competing apps Median installs: 75 Avg rating: 4.2	—	—	574 major competitor apps
innovation	71	100	35	58 2,883 competing apps Median installs: 25 Avg rating: 4.1	—	—	19 major competitor apps
information	66	100	51	85 111,770 competing apps Median installs: 50 Avg rating: 4.1	—	—	564 major competitor apps
aimed	71	100	34	56 2,211 competing apps Median installs: 25 Avg rating: 4.1	—	—	9 major competitor apps
people	68	100	48	79 51,621 competing apps Median installs: 75 Avg rating: 4.2	—	—	501 major competitor apps
using	66	100	51	85 115,821 competing apps Median installs: 75 Avg rating: 4.1	—	—	805 major competitor apps
include	71	100	43	72 19,582 competing apps Median installs: 75 Avg rating: 4.1	—	—	127 major competitor apps
service	68	100	48	79 54,922 competing apps Median installs: 50 Avg rating: 4.1	—	—	405 major competitor apps
mobile	66	100	51	85 119,616 competing apps Median installs: 50 Avg rating: 4.1	—	—	813 major competitor apps
request	72	100	43	70 14,964 competing apps Median installs: 50 Avg rating: 4.1	—	—	117 major competitor apps
university	73	100	39	64 6,654 competing apps Median installs: 50 Avg rating: 4.1	—	—	11 major competitor apps
various	69	100	47	79 49,060 competing apps Median installs: 75 Avg rating: 4.1	—	—	345 major competitor apps
explore	68	100	49	80 59,959 competing apps Median installs: 75 Avg rating: 4.3	—	—	771 major competitor apps
understanding	72	100	42	69 14,138 competing apps Median installs: 50 Avg rating: 4.3	—	—	40 major competitor apps
city	71	100	44	73 21,735 competing apps Median installs: 75 Avg rating: 4.0	—	—	192 major competitor apps
center	72	100	42	69 14,152 competing apps Median installs: 75 Avg rating: 4.1	—	—	106 major competitor apps
improve	69	100	47	78 45,478 competing apps Median installs: 75 Avg rating: 4.2	—	—	343 major competitor apps
bring	70	100	46	75 31,166 competing apps Median installs: 100 Avg rating: 4.2	—	—	336 major competitor apps

App Description

CASA Alerts is a multi-purpose mobile app developed by the CASA Engineering Research Center (http://www.casa.umass.edu/main/research/urbantestbed/research/), led by the University of Massachusetts Amherst, aimed at improving user-centric, context-aware severe weather forecasts and warnings using CASA’s City Warn™ platform. The CASA Alerts Mobile app delivers weather information and/or surveys to users on mobile phones to improve our understanding of the best ways to deliver weather information for thunderstorms, tornados, hail, high winds and floods.

App functionality and user experience varies depending on the user.

· CASA WX users: CASA collaborates with the North Central Texas Council of Governments and the National Weather Service to bring detailed, rapidly updating radar data to North Central Texas through the CASA WX program. Cities and towns that support CASA WX receive severe weather warnings issued by the National Weather Service, hyper-local alerts derived from CASA radar data, Understory sensors, and local storm spotter reports, based on user preferences for alerting, and locations of interest. We periodically request feedback from users in the form of mobile phone surveys.

· Other users: These participants receive surveys that explore individual’s perceptions of severe weather risks. Different users may receive different types of weather information, and some may not receive any weather information at all so we can learn about what people currently use for severe weather information.

About us:
CASA’s work has been supported through various National Science Foundation grants such as Hazards SEES (#1331572), Building innovation Capacity (#1632193), FIA-NP, FIA (#1345300, #1040781) programs. Academic participants include University of Massachusetts, Colorado State University and the University of Delaware.

If you have questions about the CASA Alerts app, please contact: support@casaalert.org

Continued use of GPS running in the background can dramatically decrease battery life.