Finding Home - A Refugee's Journey

Finding Home - A Refugee's Journey
Developer: UNHCR
Category: Games
~2.1K - 4.2K
42 ratings
Finding Home - A Refugee's Journey icon

ASO Keyword Dashboard

Tracking 102 keywords for Finding Home - A Refugee's Journey in Apple App Store

Developer: UNHCR Category: games Rating: 4.36

Finding Home - A Refugee's Journey tracks 102 keywords (1 keyword ranks; 101 need traction). Key metrics: 0% top-10 coverage, opportunity 52.0, difficulty 42.4, best rank 179.

Tracked keywords

102

1  ranked •  101  not ranking yet

Top 10 coverage

0%

Best rank 179 • Latest leader —

Avg opportunity

52.0

Top keyword: new

Avg difficulty

42.4

Lower scores indicate easier wins

Opportunity leaders

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Rank —

    Competitors: 2,341

    91.1
  • experience

    Opportunity: 59.0 • Difficulty: 59.1 • Rank —

    Competitors: 1,134

    83.9
  • find

    Opportunity: 59.0 • Difficulty: 63.8 • Rank —

    Competitors: 1,481

    86.3
  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Rank —

    Competitors: 1,236

    85.2
  • every

    Opportunity: 59.0 • Difficulty: 62.5 • Rank —

    Competitors: 1,637

    86.9

Unranked opportunities

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341

  • experience

    Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134

  • find

    Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236

  • every

    Opportunity: 59.0 • Difficulty: 62.5 • Competitors: 1,637

High competition keywords

  • new

    Total apps: 10,701 • Major competitors: 2,341

    Latest rank: — • Difficulty: 63.9

  • every

    Total apps: 6,989 • Major competitors: 1,637

    Latest rank: — • Difficulty: 62.5

  • find

    Total apps: 6,521 • Major competitors: 1,481

    Latest rank: — • Difficulty: 63.8

  • help

    Total apps: 5,873 • Major competitors: 1,236

    Latest rank: — • Difficulty: 61.1

  • experience

    Total apps: 5,154 • Major competitors: 1,134

    Latest rank: — • Difficulty: 59.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
journey581005174

1,945 competing apps

Median installs: 241,050

Avg rating: 4.7

179179

379

major competitor apps

new591006491

10,701 competing apps

Median installs: 270,475

Avg rating: 4.6

2,341

major competitor apps

story581004568

1,063 competing apps

Median installs: 233,775

Avg rating: 4.6

167

major competitor apps

stories581005168

995 competing apps

Median installs: 270,825

Avg rating: 4.6

195

major competitor apps

order201006173

1,756 competing apps

Median installs: 288,212

Avg rating: 4.7

456

major competitor apps

contacts571004855

263 competing apps

Median installs: 248,400

Avg rating: 4.6

52

major competitor apps

users581005275

1,979 competing apps

Median installs: 259,400

Avg rating: 4.6

430

major competitor apps

experience591005984

5,154 competing apps

Median installs: 261,775

Avg rating: 4.6

1,134

major competitor apps

individual581004561

489 competing apps

Median installs: 247,475

Avg rating: 4.6

101

major competitor apps

image581004666

796 competing apps

Median installs: 225,225

Avg rating: 4.6

142

major competitor apps

people581006075

2,083 competing apps

Median installs: 271,275

Avg rating: 4.6

492

major competitor apps

age581004161

474 competing apps

Median installs: 229,175

Avg rating: 4.5

88

major competitor apps

find591006486

6,521 competing apps

Median installs: 264,850

Avg rating: 4.6

1,481

major competitor apps

hope571003857

322 competing apps

Median installs: 206,100

Avg rating: 4.6

52

major competitor apps

mobile581006081

3,947 competing apps

Median installs: 251,675

Avg rating: 4.7

846

major competitor apps

provide581004973

1,667 competing apps

Median installs: 243,400

Avg rating: 4.6

293

major competitor apps

help591006185

5,873 competing apps

Median installs: 257,100

Avg rating: 4.6

1,236

major competitor apps

video581005676

2,262 competing apps

Median installs: 268,550

Avg rating: 4.6

467

major competitor apps

insight571003646

110 competing apps

Median installs: 194,350

Avg rating: 4.7

21

major competitor apps

fight581004467

872 competing apps

Median installs: 242,588

Avg rating: 4.6

164

major competitor apps

legal571003748

127 competing apps

Median installs: 260,425

Avg rating: 4.6

27

major competitor apps

series581004663

626 competing apps

Median installs: 242,850

Avg rating: 4.6

124

major competitor apps

view581006079

3,121 competing apps

Median installs: 254,100

Avg rating: 4.7

667

major competitor apps

many581005581

3,804 competing apps

Median installs: 252,775

Avg rating: 4.6

758

major competitor apps

personal581005978

2,753 competing apps

Median installs: 266,950

Avg rating: 4.6

641

major competitor apps

102 keywords
1 of 5

App Description

This is the story of Kathijah, a 16-year old Rohingya refugee forced to flee to Malaysia with her brother Ishak in order to find safety. She has no legal status, no support, no security.

Just this phone.

Now her fight for survival, is yours.

"Making a very important story accessible to a whole new audience" – Mashable
"Smartphone app lets users walk a mile in a refugee's shoes" – The New York Times
"Raising public awareness and empathy about the worldwide struggle of refugees" – Daily Mail

A revolutionary new mobile experience, the Finding Home app creates a simulated OS that literally takes over your phone;
- Receive and send voice and video calls
- Reply to messages from new contacts
- View the image gallery to uncover Kat’s past and find clues to help her

Best experienced on any iPhone

Music by Two AM Studios & Jeevan Menon

----------

There are some 150,000 refugees in Malaysia. The majority of refugees are from Myanmar, of whom 56,000 are ethnic Rohingya. Some 35,144 are children below the age of 18, and many experience the kind of story being told through Finding Home. The refugee story is often a deeply personal one, difficult to understand. Behind the statistics and the politics of any refugee crisis, are individual human beings with real stories of pain and fear, but also of hope and strength.

Finding Home allows people to walk a mile in a refugee’s shoes in order to understand what they go through every day in order to find safety.

Finding Home was constructed from a series of interviews with many refugee youths and adults in Malaysia to provide as real an insight as possible into the everyday challenges faced by refugees.