MLC
ASO Keyword Dashboard
Tracking 67 keywords for MLC in Apple App Store
MLC tracks 67 keywords (no keywords rank yet; 67 need traction). Key metrics: opportunity 69.7, difficulty 44.1.
Tracked keywords
67
0 ranked • 67 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
69.7
Top keyword: easy access
Avg difficulty
44.1
Lower scores indicate easier wins
Opportunity leaders
- 64.6
easy access
Opportunity: 73.0 • Difficulty: 39.5 • Rank —
Competitors: 73
- 63.8
investment
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 67
- 66.4
mix
Opportunity: 73.0 • Difficulty: 41.1 • Rank —
Competitors: 223
- 65.2
notified
Opportunity: 73.0 • Difficulty: 41.5 • Rank —
Competitors: 135
- 67.5
eye
Opportunity: 73.0 • Difficulty: 42.2 • Rank —
Competitors: 188
Unranked opportunities
easy access
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 73
investment
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 67
mix
Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 223
notified
Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 135
eye
Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 188
High competition keywords
access
Total apps: 163,522 • Major competitors: 2,308
Latest rank: — • Difficulty: 54.0
help
Total apps: 150,247 • Major competitors: 2,104
Latest rank: — • Difficulty: 53.8
easy
Total apps: 142,129 • Major competitors: 1,771
Latest rank: — • Difficulty: 52.7
find
Total apps: 139,093 • Major competitors: 2,450
Latest rank: — • Difficulty: 53.7
download
Total apps: 123,045 • Major competitors: 1,779
Latest rank: — • Difficulty: 52.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| download | 66 | 100 | 53 | 85 123,045 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 1,779 major competitor apps |
| online | 68 | 100 | 51 | 81 67,635 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 1,117 major competitor apps |
| change | 69 | 100 | 47 | 77 38,598 competing apps Median installs: 250 Avg rating: 4.1 | — | — | 665 major competitor apps |
| easy | 66 | 100 | 53 | 86 142,129 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 1,771 major competitor apps |
| support | 67 | 100 | 50 | 82 75,081 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 938 major competitor apps |
| within | 68 | 100 | 50 | 81 67,485 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 1,142 major competitor apps |
| product | 71 | 100 | 45 | 73 22,969 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 259 major competitor apps |
| simply | 69 | 100 | 48 | 78 44,668 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 496 major competitor apps |
| information | 66 | 100 | 52 | 84 112,148 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 943 major competitor apps |
| secure | 69 | 100 | 49 | 78 44,447 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 613 major competitor apps |
| using | 66 | 100 | 52 | 85 115,200 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 1,312 major competitor apps |
| find | 66 | 100 | 54 | 86 139,093 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,450 major competitor apps |
| include | 71 | 100 | 44 | 72 19,497 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 211 major competitor apps |
| call | 71 | 100 | 45 | 72 20,435 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 281 major competitor apps |
| available | 67 | 100 | 53 | 83 89,242 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 1,610 major competitor apps |
| help | 65 | 100 | 54 | 87 150,247 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 2,104 major competitor apps |
| touch | 69 | 100 | 48 | 77 38,405 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 516 major competitor apps |
| account | 67 | 100 | 52 | 82 81,348 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 1,858 major competitor apps |
| account details | 69 | 100 | 27 | 44 405 competing apps Median installs: 200 Avg rating: 3.9 | — | — | 7 major competitor apps |
| easy access | 73 | 100 | 40 | 65 7,270 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 73 major competitor apps |
| update | 71 | 100 | 45 | 72 20,578 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 288 major competitor apps |
| products | 71 | 100 | 47 | 74 24,743 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 348 major competitor apps |
| access | 65 | 100 | 54 | 87 163,522 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 2,308 major competitor apps |
| quickly | 69 | 100 | 49 | 79 49,519 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 648 major competitor apps |
| financial | 71 | 100 | 45 | 71 18,465 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 286 major competitor apps |
App Description
• View your MLC MasterKey super, pension, or investment balances—quickly and simply.
• Get secure and easy access, using a PIN, Touch ID or Face ID (only available on compatible devices).
• Check transactions, nominated beneficiaries, and your current mix of investment options.
• Get notified when you receive a super payment.
• Review insurance cover within your super account.
• Keep an eye on your super contributions.
• Find and consolidate your super.
• View your regular investments and withdrawals, distributions, transactions and investment options in your MasterKey investment account.
• Update your personal details.
• View our super fund details such as our Fund ABN, Product USI, address, and complying fund statement.
• Use the app to easily send your super account details to your employer when you change jobs.
• View your balance over financial years as a handy, interactive graph.
• Get easy access to help and support within the app.
Already have MLC online access? Download the app now.
You'll need to be registered for MLC online access. Not registered? Simply go to mlc.com.au or call us on 132 652.
Please note:
• The app doesn’t include information on MLC Wrap, MLC Navigator or products such as standalone insurance.
• This app isn’t intended for use by financial advisers.