Aella App
ASO Keyword Dashboard
Tracking 94 keywords for Aella App in Apple App Store
Aella App tracks 94 keywords (3 keywords rank; 91 need traction). Key metrics: 33% top-10 coverage, opportunity 70.2, difficulty 40.8, best rank 6.
Tracked keywords
94
3 ranked • 91 not ranking yet
Top 10 coverage
33%
Best rank 6 • Latest leader —
Avg opportunity
70.2
Top keyword: transaction
Avg difficulty
40.8
Lower scores indicate easier wins
Opportunity leaders
- 66.9
transaction
Opportunity: 73.0 • Difficulty: 41.7 • Rank —
Competitors: 168
- 67.0
higher
Opportunity: 73.0 • Difficulty: 41.7 • Rank —
Competitors: 206
- 67.7
address
Opportunity: 73.0 • Difficulty: 42.3 • Rank —
Competitors: 159
- 67.0
functionality
Opportunity: 73.0 • Difficulty: 41.3 • Rank —
Competitors: 103
- 66.7
certain
Opportunity: 73.0 • Difficulty: 44.3 • Rank —
Competitors: 188
Unranked opportunities
transaction
Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 168
higher
Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 206
address
Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 159
functionality
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 103
certain
Opportunity: 73.0 • Difficulty: 44.3 • Competitors: 188
High competition keywords
access
Total apps: 181,150 • Major competitors: 2,664
Latest rank: — • Difficulty: 55.0
help
Total apps: 162,218 • Major competitors: 2,474
Latest rank: — • Difficulty: 54.9
make
Total apps: 158,974 • Major competitors: 2,939
Latest rank: — • Difficulty: 54.6
mobile
Total apps: 130,005 • Major competitors: 1,612
Latest rank: — • Difficulty: 53.2
designed
Total apps: 114,004 • Major competitors: 1,089
Latest rank: — • Difficulty: 51.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| branch | 72 | 100 | 37 | 60 3,920 competing apps Median installs: 1,550 Avg rating: 4.1 | 6 | 6 | 67 major competitor apps |
| carbon | 71 | 100 | 44 | 53 1,461 competing apps Median installs: 350 Avg rating: 4.2 | 12 | 12 | 24 major competitor apps |
| lending | 70 | 100 | 31 | 47 700 competing apps Median installs: 300 Avg rating: 4.1 | 176 | 176 | 12 major competitor apps |
| level | 68 | 100 | 50 | 79 55,864 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,185 major competitor apps |
| finance | 72 | 100 | 38 | 60 4,024 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 70 major competitor apps |
| mode | 70 | 100 | 48 | 76 38,011 competing apps Median installs: 650 Avg rating: 4.0 | — | — | 676 major competitor apps |
| make | 65 | 100 | 55 | 86 158,974 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,939 major competitor apps |
| whether | 67 | 100 | 51 | 82 89,296 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 1,094 major competitor apps |
| designed | 66 | 100 | 51 | 84 114,004 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 1,089 major competitor apps |
| control | 68 | 100 | 50 | 81 72,795 competing apps Median installs: 450 Avg rating: 3.9 | — | — | 985 major competitor apps |
| created | 71 | 100 | 45 | 73 26,311 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 304 major competitor apps |
| money | 70 | 100 | 48 | 75 30,428 competing apps Median installs: 1,000 Avg rating: 4.1 | — | — | 846 major competitor apps |
| mobile | 66 | 100 | 53 | 85 130,005 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,612 major competitor apps |
| help | 65 | 100 | 55 | 87 162,218 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,474 major competitor apps |
| video | 69 | 100 | 51 | 78 49,557 competing apps Median installs: 600 Avg rating: 4.0 | — | — | 900 major competitor apps |
| products | 71 | 100 | 49 | 73 24,675 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 404 major competitor apps |
| access | 65 | 100 | 55 | 87 181,150 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,664 major competitor apps |
| monitor | 70 | 100 | 46 | 75 34,229 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 376 major competitor apps |
| around | 69 | 100 | 52 | 78 49,551 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,036 major competitor apps |
| financial | 71 | 100 | 46 | 72 20,786 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 323 major competitor apps |
| customers | 71 | 100 | 46 | 73 23,593 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 284 major competitor apps |
| hands | 72 | 100 | 39 | 62 5,081 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 97 major competitor apps |
| visited | 70 | 100 | 33 | 52 1,356 competing apps Median installs: 350 Avg rating: 3.9 | — | — | 13 major competitor apps |
| open | 69 | 100 | 49 | 77 41,388 competing apps Median installs: 600 Avg rating: 4.0 | — | — | 736 major competitor apps |
| simple | 66 | 100 | 52 | 84 109,526 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 1,461 major competitor apps |
App Description
Why Aella?
We exist to simplify and open up financial access for all in emerging markets - by leveraging technology and widespread mobile adoption, we build products to make an impact at the frontier of Financial Inclusion.
Our app has a feature for verifying addresses, which requires the ability to monitor regions and receive location updates in the background. This feature is essential for accurately verifying a user's address and providing access to higher loan limits and tier 3 level transaction limits.
We have created a video showcasing this feature, which we have attached for your reference. You can see in the video how the app monitors a user's location and registers a region around their address. Once the user has visited the region a certain number of times, the address is verified.
We understand that enabling the "Location" background mode can have an impact on battery life, and we have taken steps to minimize this impact. For example, we only monitor regions that are explicitly registered by the user and don't monitor location updates when the user is outside registered region.
We believe that our use of the "Location" background mode is essential for the core functionality of our app and we have demonstrated this in the video.