Aella App

10.2K installs
204 ratings
2.5K monthly active users
Revenue not available
Install Trends
Monthly +177
Steady
Aella App icon

ASO Keyword Dashboard

Tracking 94 keywords for Aella App in Apple App Store

Developer: Aella Credit Category: finance Rating: 2.8

Aella App tracks 94 keywords (3 keywords rank; 91 need traction). Key metrics: 33% top-10 coverage, opportunity 70.2, difficulty 40.8, best rank 6.

Tracked keywords

94

3  ranked •  91  not ranking yet

Top 10 coverage

33%

Best rank 6 • Latest leader —

Avg opportunity

70.2

Top keyword: transaction

Avg difficulty

40.8

Lower scores indicate easier wins

Opportunity leaders

  • transaction

    Opportunity: 73.0 • Difficulty: 41.7 • Rank —

    Competitors: 168

    66.9
  • higher

    Opportunity: 73.0 • Difficulty: 41.7 • Rank —

    Competitors: 206

    67.0
  • address

    Opportunity: 73.0 • Difficulty: 42.3 • Rank —

    Competitors: 159

    67.7
  • functionality

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 103

    67.0
  • certain

    Opportunity: 73.0 • Difficulty: 44.3 • Rank —

    Competitors: 188

    66.7

Unranked opportunities

  • transaction

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 168

  • higher

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 206

  • address

    Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 159

  • functionality

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 103

  • certain

    Opportunity: 73.0 • Difficulty: 44.3 • Competitors: 188

High competition keywords

  • access

    Total apps: 181,150 • Major competitors: 2,664

    Latest rank: — • Difficulty: 55.0

  • help

    Total apps: 162,218 • Major competitors: 2,474

    Latest rank: — • Difficulty: 54.9

  • make

    Total apps: 158,974 • Major competitors: 2,939

    Latest rank: — • Difficulty: 54.6

  • mobile

    Total apps: 130,005 • Major competitors: 1,612

    Latest rank: — • Difficulty: 53.2

  • designed

    Total apps: 114,004 • Major competitors: 1,089

    Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
branch721003760

3,920 competing apps

Median installs: 1,550

Avg rating: 4.1

66

67

major competitor apps

carbon711004453

1,461 competing apps

Median installs: 350

Avg rating: 4.2

1212

24

major competitor apps

lending701003147

700 competing apps

Median installs: 300

Avg rating: 4.1

176176

12

major competitor apps

level681005079

55,864 competing apps

Median installs: 550

Avg rating: 4.1

1,185

major competitor apps

finance721003860

4,024 competing apps

Median installs: 450

Avg rating: 4.1

70

major competitor apps

mode701004876

38,011 competing apps

Median installs: 650

Avg rating: 4.0

676

major competitor apps

make651005586

158,974 competing apps

Median installs: 500

Avg rating: 4.1

2,939

major competitor apps

whether671005182

89,296 competing apps

Median installs: 400

Avg rating: 4.2

1,094

major competitor apps

designed661005184

114,004 competing apps

Median installs: 350

Avg rating: 4.2

1,089

major competitor apps

control681005081

72,795 competing apps

Median installs: 450

Avg rating: 3.9

985

major competitor apps

created711004573

26,311 competing apps

Median installs: 400

Avg rating: 4.1

304

major competitor apps

money701004875

30,428 competing apps

Median installs: 1,000

Avg rating: 4.1

846

major competitor apps

mobile661005385

130,005 competing apps

Median installs: 400

Avg rating: 4.0

1,612

major competitor apps

help651005587

162,218 competing apps

Median installs: 450

Avg rating: 4.1

2,474

major competitor apps

video691005178

49,557 competing apps

Median installs: 600

Avg rating: 4.0

900

major competitor apps

products711004973

24,675 competing apps

Median installs: 350

Avg rating: 4.1

404

major competitor apps

access651005587

181,150 competing apps

Median installs: 450

Avg rating: 4.1

2,664

major competitor apps

monitor701004675

34,229 competing apps

Median installs: 400

Avg rating: 4.0

376

major competitor apps

around691005278

49,551 competing apps

Median installs: 550

Avg rating: 4.1

1,036

major competitor apps

financial711004672

20,786 competing apps

Median installs: 500

Avg rating: 4.2

323

major competitor apps

customers711004673

23,593 competing apps

Median installs: 300

Avg rating: 4.0

284

major competitor apps

hands721003962

5,081 competing apps

Median installs: 500

Avg rating: 4.0

97

major competitor apps

visited701003352

1,356 competing apps

Median installs: 350

Avg rating: 3.9

13

major competitor apps

open691004977

41,388 competing apps

Median installs: 600

Avg rating: 4.0

736

major competitor apps

simple661005284

109,526 competing apps

Median installs: 450

Avg rating: 4.0

1,461

major competitor apps

94 keywords
1 of 4

App Description

Aella takes the hassle out of Finance - whether you are a business or an individual, we put control back in your hands with simple, straightforward products. Our "true north" is designed to help customers build financial independence by building simple products; loans, investments, bill payments, micro-insurance plans, and peer-to-peer money transfers.
Why Aella?

We exist to simplify and open up financial access for all in emerging markets - by leveraging technology and widespread mobile adoption, we build products to make an impact at the frontier of Financial Inclusion.

Our app has a feature for verifying addresses, which requires the ability to monitor regions and receive location updates in the background. This feature is essential for accurately verifying a user's address and providing access to higher loan limits and tier 3 level transaction limits.

We have created a video showcasing this feature, which we have attached for your reference. You can see in the video how the app monitors a user's location and registers a region around their address. Once the user has visited the region a certain number of times, the address is verified.

We understand that enabling the "Location" background mode can have an impact on battery life, and we have taken steps to minimize this impact. For example, we only monitor regions that are explicitly registered by the user and don't monitor location updates when the user is outside registered region.

We believe that our use of the "Location" background mode is essential for the core functionality of our app and we have demonstrated this in the video.