Oxford Babylab

Oxford Babylab icon

ASO Keyword Dashboard

Tracking 119 keywords for Oxford Babylab in Apple App Store

Developer: University of Oxford Category: game_word

Oxford Babylab tracks 119 keywords (no keywords rank yet; 119 need traction). Key metrics: opportunity 51.2, difficulty 42.1.

Tracked keywords

119

0  ranked •  119  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

51.2

Top keyword: play

Avg difficulty

42.1

Lower scores indicate easier wins

Opportunity leaders

  • play

    Opportunity: 59.0 • Difficulty: 57.2 • Rank —

    Competitors: 1,269

    85.4
  • fun

    Opportunity: 59.0 • Difficulty: 58.2 • Rank —

    Competitors: 1,147

    83.8
  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Rank —

    Competitors: 1,773

    88.4
  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Rank —

    Competitors: 1,236

    85.2
  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Rank —

    Competitors: 1,388

    85.7

Unranked opportunities

  • play

    Opportunity: 59.0 • Difficulty: 57.2 • Competitors: 1,269

  • fun

    Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236

  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388

High competition keywords

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • like

    Total apps: 7,508 • Major competitors: 1,767

    Latest rank: — • Difficulty: 63.2

  • access

    Total apps: 6,181 • Major competitors: 1,388

    Latest rank: — • Difficulty: 63.2

  • play

    Total apps: 5,992 • Major competitors: 1,269

    Latest rank: — • Difficulty: 57.2

  • help

    Total apps: 5,873 • Major competitors: 1,236

    Latest rank: — • Difficulty: 61.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
play591005785

5,992 competing apps

Median installs: 263,338

Avg rating: 4.6

1,269

major competitor apps

fun591005884

5,061 competing apps

Median installs: 275,775

Avg rating: 4.6

1,147

major competitor apps

character581004465

753 competing apps

Median installs: 240,700

Avg rating: 4.6

135

major competitor apps

version581004668

1,006 competing apps

Median installs: 238,775

Avg rating: 4.6

182

major competitor apps

try581005376

2,347 competing apps

Median installs: 264,825

Avg rating: 4.6

496

major competitor apps

make591006388

8,094 competing apps

Median installs: 266,850

Avg rating: 4.6

1,773

major competitor apps

language581004963

606 competing apps

Median installs: 224,038

Avg rating: 4.6

109

major competitor apps

words581004866

797 competing apps

Median installs: 227,050

Avg rating: 4.6

147

major competitor apps

reliable581004560

440 competing apps

Median installs: 234,312

Avg rating: 4.6

81

major competitor apps

collection581004870

1,259 competing apps

Median installs: 268,700

Avg rating: 4.6

276

major competitor apps

team581005275

1,972 competing apps

Median installs: 284,662

Avg rating: 4.6

445

major competitor apps

using581006183

4,473 competing apps

Median installs: 247,200

Avg rating: 4.6

924

major competitor apps

available581006482

4,074 competing apps

Median installs: 282,412

Avg rating: 4.6

979

major competitor apps

mobile581006081

3,947 competing apps

Median installs: 251,675

Avg rating: 4.7

846

major competitor apps

help591006185

5,873 competing apps

Median installs: 257,100

Avg rating: 4.6

1,236

major competitor apps

university571003141

67 competing apps

Median installs: 211,800

Avg rating: 4.7

11

major competitor apps

picture581004966

847 competing apps

Median installs: 250,100

Avg rating: 4.6

178

major competitor apps

tracking581005168

1,007 competing apps

Median installs: 261,200

Avg rating: 4.7

216

major competitor apps

access591006386

6,181 competing apps

Median installs: 268,700

Avg rating: 4.6

1,388

major competitor apps

complete581005278

2,946 competing apps

Median installs: 253,475

Avg rating: 4.6

625

major competitor apps

tool581004769

1,134 competing apps

Median installs: 210,275

Avg rating: 4.6

170

major competitor apps

ask201006762

552 competing apps

Median installs: 279,962

Avg rating: 4.6

153

major competitor apps

would like571003956

307 competing apps

Median installs: 322,575

Avg rating: 4.6

71

major competitor apps

face581005271

1,323 competing apps

Median installs: 256,525

Avg rating: 4.6

269

major competitor apps

part581005469

1,154 competing apps

Median installs: 268,538

Avg rating: 4.6

247

major competitor apps

119 keywords
1 of 5

App Description

This app is a research tool developed by the Oxford BabyLab at the University of Oxford to conduct research into language development in infancy with minimal need for face-to-face testing in the laboratory.

Since 1992, the Oxford BabyLab has been researching cognitive development in infancy using eye-tracking and electrophysiology measures. We now want to evaluate the feasibility of using tablet and mobile technology from inside your home to derive reliable measures of infant cognitive development. This first version of our app aims to validate tablet-based data collection against previous research into infant vocabulary development conducted in the lab using eye-tracking technology.

We have developed this study as an interactive game for you to complete with your child. Pairs of pictures of objects and animals will be presented on screen and your child will be asked to help our fun character Flora the Flower by tapping on the screen to select the picture she asks for. Some young toddlers might not be keen to tap the screen, but instead would point at the picture they select. In that case we would ask you to tap the screen accordingly on their behalf. If you help your child by tapping the screen for them it is very important that you tap the exact picture they point to, even if it is not the picture that Flora asks for. Not all words and objects may be known to your child and it is expected that some of their answers will be wrong. It is also expected that sometimes your child might not want to select any picture. In that case the app would automatically repeat the question once and then give your child another opportunity to select an answer before moving to the next pair of pictures.

The app has three parts: a practice session, a study session and a play session. We would like you to go through the practice part yourself first to familiarise with the game, then play the practice with your child and make sure they understand what the game is about. The practice session can be repeated if necessary. Once your child has done the practice session you can proceed to the study session. After you've completed the study with your child, if your child would like to keep playing, you can try out the play session, which you can access from the main menu. This will remain available as an interactive game.

One of the BabyLab team members will have contacted you