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ASO Keyword Dashboard

Tracking 119 keywords for Oxford Babylab in Apple App Store

Developer: University of Oxford Category: game_word

Oxford Babylab tracks 119 keywords (no keywords rank yet; 119 need traction). Key metrics: opportunity 70.2, difficulty 40.4.

Tracked keywords

119

0  ranked •  119  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

70.2

Top keyword: character

Avg difficulty

40.4

Lower scores indicate easier wins

Opportunity leaders

  • character

    Opportunity: 73.0 • Difficulty: 41.6 • Rank —

    Competitors: 165

    68.7
  • university

    Opportunity: 73.0 • Difficulty: 38.6 • Rank —

    Competitors: 12

    64.0
  • question

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 70

    68.4
  • session

    Opportunity: 73.0 • Difficulty: 40.0 • Rank —

    Competitors: 52

    66.2
  • exact

    Opportunity: 73.0 • Difficulty: 39.5 • Rank —

    Competitors: 74

    65.2

Unranked opportunities

  • character

    Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 165

  • university

    Opportunity: 73.0 • Difficulty: 38.6 • Competitors: 12

  • question

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 70

  • session

    Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 52

  • exact

    Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 74

High competition keywords

  • access

    Total apps: 162,713 • Major competitors: 1,663

    Latest rank: — • Difficulty: 52.9

  • make

    Total apps: 160,263 • Major competitors: 1,869

    Latest rank: — • Difficulty: 52.8

  • help

    Total apps: 149,476 • Major competitors: 1,507

    Latest rank: — • Difficulty: 52.5

  • like

    Total apps: 142,573 • Major competitors: 2,093

    Latest rank: — • Difficulty: 52.5

  • mobile

    Total apps: 119,772 • Major competitors: 988

    Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
play671005083

91,894 competing apps

Median installs: 200

Avg rating: 4.1

1,526

major competitor apps

fun671005083

86,419 competing apps

Median installs: 150

Avg rating: 4.1

1,348

major competitor apps

character731004269

12,641 competing apps

Median installs: 225

Avg rating: 4.1

165

major competitor apps

version701004575

29,503 competing apps

Median installs: 150

Avg rating: 4.0

226

major competitor apps

try691004777

40,889 competing apps

Median installs: 175

Avg rating: 4.1

599

major competitor apps

make651005387

160,263 competing apps

Median installs: 125

Avg rating: 4.2

1,869

major competitor apps

language701004574

26,686 competing apps

Median installs: 75

Avg rating: 4.2

138

major competitor apps

words711004473

22,997 competing apps

Median installs: 100

Avg rating: 4.2

157

major competitor apps

reliable721004371

17,024 competing apps

Median installs: 75

Avg rating: 4.3

111

major competitor apps

collection701004575

30,096 competing apps

Median installs: 100

Avg rating: 4.2

329

major competitor apps

team691004777

40,742 competing apps

Median installs: 100

Avg rating: 4.3

528

major competitor apps

using661005185

115,727 competing apps

Median installs: 100

Avg rating: 4.1

957

major competitor apps

available671005183

88,940 competing apps

Median installs: 125

Avg rating: 4.1

1,162

major competitor apps

mobile661005185

119,772 competing apps

Median installs: 100

Avg rating: 4.1

988

major competitor apps

help651005387

149,476 competing apps

Median installs: 100

Avg rating: 4.2

1,507

major competitor apps

university731003964

6,659 competing apps

Median installs: 75

Avg rating: 4.1

12

major competitor apps

picture711004472

19,583 competing apps

Median installs: 150

Avg rating: 4.1

208

major competitor apps

tracking691004676

36,595 competing apps

Median installs: 75

Avg rating: 4.3

269

major competitor apps

access651005387

162,713 competing apps

Median installs: 100

Avg rating: 4.2

1,663

major competitor apps

complete681004981

65,216 competing apps

Median installs: 125

Avg rating: 4.2

761

major competitor apps

tool691004778

48,311 competing apps

Median installs: 75

Avg rating: 4.1

215

major competitor apps

ask721004369

12,858 competing apps

Median installs: 125

Avg rating: 4.2

136

major competitor apps

would like721003863

5,716 competing apps

Median installs: 100

Avg rating: 4.0

74

major competitor apps

face711004472

21,085 competing apps

Median installs: 225

Avg rating: 4.1

332

major competitor apps

part701004575

29,486 competing apps

Median installs: 100

Avg rating: 4.2

270

major competitor apps

119 keywords
1 of 5

App Description

This app is a research tool developed by the Oxford BabyLab at the University of Oxford to conduct research into language development in infancy with minimal need for face-to-face testing in the laboratory.

Since 1992, the Oxford BabyLab has been researching cognitive development in infancy using eye-tracking and electrophysiology measures. We now want to evaluate the feasibility of using tablet and mobile technology from inside your home to derive reliable measures of infant cognitive development. This first version of our app aims to validate tablet-based data collection against previous research into infant vocabulary development conducted in the lab using eye-tracking technology.

We have developed this study as an interactive game for you to complete with your child. Pairs of pictures of objects and animals will be presented on screen and your child will be asked to help our fun character Flora the Flower by tapping on the screen to select the picture she asks for. Some young toddlers might not be keen to tap the screen, but instead would point at the picture they select. In that case we would ask you to tap the screen accordingly on their behalf. If you help your child by tapping the screen for them it is very important that you tap the exact picture they point to, even if it is not the picture that Flora asks for. Not all words and objects may be known to your child and it is expected that some of their answers will be wrong. It is also expected that sometimes your child might not want to select any picture. In that case the app would automatically repeat the question once and then give your child another opportunity to select an answer before moving to the next pair of pictures.

The app has three parts: a practice session, a study session and a play session. We would like you to go through the practice part yourself first to familiarise with the game, then play the practice with your child and make sure they understand what the game is about. The practice session can be repeated if necessary. Once your child has done the practice session you can proceed to the study session. After you've completed the study with your child, if your child would like to keep playing, you can try out the play session, which you can access from the main menu. This will remain available as an interactive game.

One of the BabyLab team members will have contacted you