Oxford Babylab

Oxford Babylab icon

ASO Keyword Dashboard

Tracking 119 keywords for Oxford Babylab in Apple App Store

Developer: University of Oxford Category: game_word

Oxford Babylab tracks 119 keywords (no keywords rank yet; 119 need traction). Key metrics: opportunity 70.3, difficulty 41.6.

Tracked keywords

119

0  ranked •  119  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

70.3

Top keyword: character

Avg difficulty

41.6

Lower scores indicate easier wins

Opportunity leaders

  • character

    Opportunity: 73.0 • Difficulty: 42.8 • Rank —

    Competitors: 454

    68.6
  • university

    Opportunity: 73.0 • Difficulty: 39.6 • Rank —

    Competitors: 39

    64.1
  • ask

    Opportunity: 73.0 • Difficulty: 46.6 • Rank —

    Competitors: 256

    68.2
  • would like

    Opportunity: 73.0 • Difficulty: 38.8 • Rank —

    Competitors: 181

    62.4
  • question

    Opportunity: 73.0 • Difficulty: 42.0 • Rank —

    Competitors: 153

    68.6

Unranked opportunities

  • character

    Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 454

  • university

    Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 39

  • ask

    Opportunity: 73.0 • Difficulty: 46.6 • Competitors: 256

  • would like

    Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 181

  • question

    Opportunity: 73.0 • Difficulty: 42.0 • Competitors: 153

High competition keywords

  • access

    Total apps: 181,305 • Major competitors: 3,502

    Latest rank: — • Difficulty: 54.8

  • help

    Total apps: 162,336 • Major competitors: 3,371

    Latest rank: — • Difficulty: 54.5

  • make

    Total apps: 158,680 • Major competitors: 4,122

    Latest rank: — • Difficulty: 54.2

  • like

    Total apps: 153,440 • Major competitors: 4,505

    Latest rank: — • Difficulty: 54.9

  • mobile

    Total apps: 130,149 • Major competitors: 2,094

    Latest rank: — • Difficulty: 53.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
play671005283

96,040 competing apps

Median installs: 750

Avg rating: 4.1

3,396

major competitor apps

fun671005282

91,363 competing apps

Median installs: 550

Avg rating: 4.1

2,917

major competitor apps

character731004369

13,414 competing apps

Median installs: 750

Avg rating: 4.1

454

major competitor apps

version701004675

31,002 competing apps

Median installs: 550

Avg rating: 4.0

575

major competitor apps

try691004977

43,290 competing apps

Median installs: 650

Avg rating: 4.1

1,337

major competitor apps

make651005486

158,680 competing apps

Median installs: 450

Avg rating: 4.1

4,122

major competitor apps

language701004674

29,651 competing apps

Median installs: 300

Avg rating: 4.2

366

major competitor apps

words711004572

22,782 competing apps

Median installs: 400

Avg rating: 4.2

354

major competitor apps

reliable711004672

20,682 competing apps

Median installs: 250

Avg rating: 4.3

292

major competitor apps

collection701004775

32,886 competing apps

Median installs: 450

Avg rating: 4.2

732

major competitor apps

team691004977

45,030 competing apps

Median installs: 400

Avg rating: 4.3

1,194

major competitor apps

using661005384

114,483 competing apps

Median installs: 450

Avg rating: 4.1

2,227

major competitor apps

available671005483

95,796 competing apps

Median installs: 450

Avg rating: 4.1

2,470

major competitor apps

mobile661005385

130,149 competing apps

Median installs: 350

Avg rating: 4.1

2,094

major competitor apps

help651005587

162,336 competing apps

Median installs: 400

Avg rating: 4.2

3,371

major competitor apps

university731004064

7,176 competing apps

Median installs: 300

Avg rating: 4.1

39

major competitor apps

picture711004572

20,630 competing apps

Median installs: 500

Avg rating: 4.1

453

major competitor apps

tracking691004877

43,432 competing apps

Median installs: 250

Avg rating: 4.3

575

major competitor apps

access651005587

181,305 competing apps

Median installs: 350

Avg rating: 4.2

3,502

major competitor apps

complete681005081

72,833 competing apps

Median installs: 450

Avg rating: 4.2

1,696

major competitor apps

tool691004879

53,520 competing apps

Median installs: 300

Avg rating: 4.1

554

major competitor apps

ask731004768

12,707 competing apps

Median installs: 400

Avg rating: 4.2

256

major competitor apps

would like731003962

5,680 competing apps

Median installs: 450

Avg rating: 4.0

181

major competitor apps

face711004672

22,733 competing apps

Median installs: 750

Avg rating: 4.1

785

major competitor apps

part701004874

29,276 competing apps

Median installs: 400

Avg rating: 4.2

604

major competitor apps

119 keywords
1 of 5

App Description

This app is a research tool developed by the Oxford BabyLab at the University of Oxford to conduct research into language development in infancy with minimal need for face-to-face testing in the laboratory.

Since 1992, the Oxford BabyLab has been researching cognitive development in infancy using eye-tracking and electrophysiology measures. We now want to evaluate the feasibility of using tablet and mobile technology from inside your home to derive reliable measures of infant cognitive development. This first version of our app aims to validate tablet-based data collection against previous research into infant vocabulary development conducted in the lab using eye-tracking technology.

We have developed this study as an interactive game for you to complete with your child. Pairs of pictures of objects and animals will be presented on screen and your child will be asked to help our fun character Flora the Flower by tapping on the screen to select the picture she asks for. Some young toddlers might not be keen to tap the screen, but instead would point at the picture they select. In that case we would ask you to tap the screen accordingly on their behalf. If you help your child by tapping the screen for them it is very important that you tap the exact picture they point to, even if it is not the picture that Flora asks for. Not all words and objects may be known to your child and it is expected that some of their answers will be wrong. It is also expected that sometimes your child might not want to select any picture. In that case the app would automatically repeat the question once and then give your child another opportunity to select an answer before moving to the next pair of pictures.

The app has three parts: a practice session, a study session and a play session. We would like you to go through the practice part yourself first to familiarise with the game, then play the practice with your child and make sure they understand what the game is about. The practice session can be repeated if necessary. Once your child has done the practice session you can proceed to the study session. After you've completed the study with your child, if your child would like to keep playing, you can try out the play session, which you can access from the main menu. This will remain available as an interactive game.

One of the BabyLab team members will have contacted you