The Profit Pro App is designed to help sales consultants properly negotiate with a particular car buyer. This buyer can also provide a car dealership with the best opportunity to earn profit while selling them a vehicle. These are the buyers that go to a car dealership with the purpose of trading out of a vehicle that they still make monthly payments on. Most of these buyers have the same expectation when trading these vehicles as well. Their expectation is to trade in their vehicle for a newer vehicle while lowering their monthly payment without putting any money down. This buyer represents 70 – 75 percent of the buyers in the marketplace.
Although this buyer represents a majority of the marketplace, sales consultants are not professionally trained how to negotiate with them, creating a fantastic opportunity for dealers to raise profit margins. Furthermore, the mishandling of this customer leads to a lower closing percentage, lower gross profit, lower customer survey scores and lower customer retention. The lack of training is also the main reason that customers do not feel as though they are getting a good deal, unless their request of zero money down and a lower payment is met. Dealers are typically able to meet this request with less than 5% of this customer base. Again, this is all caused by not properly negotiating with this customer.
The Profit Pro App provides a simple solution to this problem by helping sales consultants negotiate properly. Doing this, will help sales consultants, and their customers alike, better understand how their payments come to be. This will also help with, increased profits, higher closing percentages, more sold vehicles, as well as raise customer satisfaction and customer survey scores, which all lead to higher customer retention.
The Profit Pro App has 4 easy to follow tabs named, Sales Process, Payment, Trade in, and Negotiations. The Sales Process Tab will help guide a brand-new sales consultant with step-by-step instructions of how to handle each customer that visits the dealership. The Payment Tab will simply have one box in which the consultant will provide the customer's current payment. The Profit Pro App will then determine how much money was financed and then automatically send the current payment and the amount financed to the Negotiations Tab. The Trade in Tab will provide drop down selections for