The Citizens Bank of Phila MS

Developer: The Citizens Bank

Category: Finance

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63.5K installs

1.3K ratings

17.3K monthly active users

Revenue not available

Install Trends

Monthly +133

Declining

ASO Keyword Dashboard

Tracking 74 keywords for The Citizens Bank of Phila MS in Apple App Store

Developer: The Citizens Bank of Philadelphia Category: finance Rating: 4.74

The Citizens Bank of Phila MS tracks 74 keywords (3 keywords rank; 71 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 42.7, best rank 19.

Tracked keywords

3 ranked • 71 not ranking yet

Top 10 coverage

Best rank 19 • Latest leader —

Avg opportunity

70.1

Top keyword: driven

Avg difficulty

42.7

Lower scores indicate easier wins

Opportunity leaders

driven

Opportunity: 73.0 • Difficulty: 39.9 • Rank —

Competitors: 111
65.7
transaction

Opportunity: 73.0 • Difficulty: 41.9 • Rank —

Competitors: 205
67.0
password

Opportunity: 73.0 • Difficulty: 41.8 • Rank —

Competitors: 224
66.3
smartphone

Opportunity: 73.0 • Difficulty: 41.6 • Rank —

Competitors: 178
67.9
delivers

Opportunity: 73.0 • Difficulty: 42.2 • Rank —

Competitors: 197
66.1

Unranked opportunities

driven

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 111
transaction

Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 205
password

Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 224
smartphone

Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 178
delivers

Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 197

High competition keywords

access

Total apps: 181,337 • Major competitors: 3,505

Latest rank: — • Difficulty: 54.8
experience

Total apps: 135,784 • Major competitors: 3,077

Latest rank: — • Difficulty: 53.7
mobile

Total apps: 130,143 • Major competitors: 2,092

Latest rank: — • Difficulty: 53.1
information

Total apps: 121,671 • Major competitors: 1,489

Latest rank: — • Difficulty: 52.2
using

Total apps: 114,350 • Major competitors: 2,223

Latest rank: — • Difficulty: 52.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
citizens	71	100	35	55 1,918 competing apps Median installs: 350 Avg rating: 4.0	19	19	36 major competitor apps
citizen	70	100	31	50 1,064 competing apps Median installs: 300 Avg rating: 4.0	72	72	12 major competitor apps
ms	70	100	31	47 717 competing apps Median installs: 500 Avg rating: 4.0	155	155	15 major competitor apps
online	68	100	52	81 73,722 competing apps Median installs: 450 Avg rating: 4.2	—	—	1,797 major competitor apps
online banking	72	100	36	58 3,156 competing apps Median installs: 4,350 Avg rating: 4.3	—	—	44 major competitor apps
security	71	100	47	73 23,068 competing apps Median installs: 400 Avg rating: 4.1	—	—	527 major competitor apps
single	69	100	48	77 41,110 competing apps Median installs: 450 Avg rating: 4.1	—	—	904 major competitor apps
device	68	100	50	79 54,587 competing apps Median installs: 450 Avg rating: 4.0	—	—	1,184 major competitor apps
users	68	100	49	79 60,374 competing apps Median installs: 300 Avg rating: 4.1	—	—	956 major competitor apps
tailored	70	100	48	75 32,135 competing apps Median installs: 250 Avg rating: 4.4	—	—	510 major competitor apps
experience	66	100	54	85 135,784 competing apps Median installs: 400 Avg rating: 4.2	—	—	3,077 major competitor apps
information	66	100	52	85 121,671 competing apps Median installs: 300 Avg rating: 4.1	—	—	1,489 major competitor apps
designed	66	100	51	84 113,620 competing apps Median installs: 300 Avg rating: 4.2	—	—	1,558 major competitor apps
secure	69	100	50	78 51,643 competing apps Median installs: 450 Avg rating: 4.3	—	—	969 major competitor apps
using	66	100	53	84 114,350 competing apps Median installs: 450 Avg rating: 4.1	—	—	2,223 major competitor apps
offer	70	100	49	76 34,860 competing apps Median installs: 400 Avg rating: 4.3	—	—	899 major competitor apps
mobile	66	100	53	85 130,143 competing apps Median installs: 350 Avg rating: 4.1	—	—	2,092 major competitor apps
provide	68	100	48	79 55,708 competing apps Median installs: 300 Avg rating: 4.1	—	—	781 major competitor apps
pay	70	100	49	76 37,439 competing apps Median installs: 650 Avg rating: 4.2	—	—	1,010 major competitor apps
multiple	68	100	50	81 76,524 competing apps Median installs: 400 Avg rating: 4.2	—	—	1,639 major competitor apps
search	68	100	52	80 61,742 competing apps Median installs: 450 Avg rating: 4.1	—	—	1,304 major competitor apps
driven	73	100	40	66 8,921 competing apps Median installs: 300 Avg rating: 4.4	—	—	111 major competitor apps
access	65	100	55	87 181,337 competing apps Median installs: 350 Avg rating: 4.2	—	—	3,505 major competitor apps
financial	71	100	46	72 20,815 competing apps Median installs: 350 Avg rating: 4.3	—	—	407 major competitor apps
retail	72	100	40	61 4,654 competing apps Median installs: 300 Avg rating: 4.1	—	—	82 major competitor apps

App Description

The Citizens Bank’s mobile app delivers a secure cross-device banking experience our customers have come to expect in today’s technology driven marketplace. With TCB Mobile, retail and commercial users can access their tailored banking experience when and where they want using tablets and smartphones. The TCB Mobile app is powered by the Q2 platform thus allowing our customers the confidence that this mulit-layered and multi-device security will keep financial information secure.

User Experience –
• Provide a consistent user experience across mobile devices (smartphone and tablet), as well as uniformity with an app that is designed to match the online banking experience.
• Offer consistent workflows across all transaction types that span multiple devices.
• Search for ATMs and branch location information both before and after login with turn-by-turn direction.
• Offer to remember the user name, as well as provide a password reset workflow
• Provide the ability to pay bills.
• Submit commercial transactions, such as ACH single payments/receipts and domestic wires, utilizing existing templates.