Merchants Bank N.A. Mobile
ASO Keyword Dashboard
Tracking 46 keywords for Merchants Bank N.A. Mobile in Apple App Store
Merchants Bank N.A. Mobile tracks 46 keywords (7 keywords rank; 39 need traction). Key metrics: 14% top-10 coverage, opportunity 70.3, difficulty 43.4, best rank 1.
Tracked keywords
46
7 ranked • 39 not ranking yet
Top 10 coverage
14%
Best rank 1 • Latest leader 23
Avg opportunity
70.3
Top keyword: associated
Avg difficulty
43.4
Lower scores indicate easier wins
Opportunity leaders
- 63.6
associated
Opportunity: 73.0 • Difficulty: 39.6 • Rank 23
Competitors: 69
- 67.3
banking
Opportunity: 73.0 • Difficulty: 42.5 • Rank 76
Competitors: 238
- 64.9
easy access
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 92
- 67.5
functions
Opportunity: 73.0 • Difficulty: 41.6 • Rank —
Competitors: 108
- 67.8
continue
Opportunity: 73.0 • Difficulty: 42.6 • Rank —
Competitors: 203
Unranked opportunities
easy access
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 92
functions
Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 108
continue
Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 203
logging
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 107
bills
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 128
High competition keywords
new
Total apps: 182,347 • Major competitors: 3,800
Latest rank: — • Difficulty: 55.8
access
Total apps: 181,163 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
like
Total apps: 153,385 • Major competitors: 3,284
Latest rank: — • Difficulty: 55.4
easy
Total apps: 141,512 • Major competitors: 2,053
Latest rank: — • Difficulty: 53.0
mobile
Total apps: 130,035 • Major competitors: 1,613
Latest rank: — • Difficulty: 53.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| merchants | 71 | 100 | 34 | 53 1,571 competing apps Median installs: 250 Avg rating: 4.0 | 1 | 1 | 20 major competitor apps |
| associated | 73 | 100 | 40 | 64 6,656 competing apps Median installs: 400 Avg rating: 4.0 | 23 | 21 | 69 major competitor apps |
| merchant | 71 | 100 | 34 | 55 1,992 competing apps Median installs: 500 Avg rating: 4.0 | 35 | 35 | 19 major competitor apps |
| banking | 73 | 100 | 42 | 67 11,233 competing apps Median installs: 2,900 Avg rating: 4.2 | 76 | 76 | 238 major competitor apps |
| debit card | 71 | 100 | 43 | 56 2,357 competing apps Median installs: 8,725 Avg rating: 4.3 | 89 | 76 | 84 major competitor apps |
| banks | 71 | 100 | 34 | 54 1,669 competing apps Median installs: 2,150 Avg rating: 4.2 | 107 | 107 | 34 major competitor apps |
| associate | 70 | 100 | 33 | 52 1,326 competing apps Median installs: 350 Avg rating: 3.9 | 180 | 179 | 12 major competitor apps |
| new | 65 | 100 | 56 | 87 182,347 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 3,800 major competitor apps |
| online | 68 | 100 | 52 | 81 73,709 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,306 major competitor apps |
| online banking | 72 | 100 | 36 | 58 3,156 competing apps Median installs: 4,700 Avg rating: 4.3 | — | — | 35 major competitor apps |
| travel | 71 | 100 | 48 | 73 24,779 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 486 major competitor apps |
| easy | 66 | 100 | 53 | 86 141,512 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,053 major competitor apps |
| secure | 69 | 100 | 50 | 78 51,448 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 712 major competitor apps |
| mobile | 66 | 100 | 53 | 85 130,035 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,613 major competitor apps |
| basic | 72 | 100 | 44 | 71 18,966 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 194 major competitor apps |
| touch | 69 | 100 | 49 | 77 40,590 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 620 major competitor apps |
| account | 67 | 100 | 53 | 82 87,059 competing apps Median installs: 950 Avg rating: 4.1 | — | — | 2,135 major competitor apps |
| easy access | 73 | 100 | 40 | 65 7,996 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 92 major competitor apps |
| access | 65 | 100 | 55 | 87 181,163 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,662 major competitor apps |
| provides | 68 | 100 | 49 | 81 72,525 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 568 major competitor apps |
| fast | 69 | 100 | 50 | 79 53,475 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 969 major competitor apps |
| like | 66 | 100 | 55 | 86 153,385 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 3,284 major competitor apps |
| without | 67 | 100 | 52 | 82 79,932 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,429 major competitor apps |
| work | 68 | 100 | 50 | 80 61,422 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 881 major competitor apps |
| functions | 73 | 100 | 42 | 67 11,457 competing apps Median installs: 350 Avg rating: 3.8 | — | — | 108 major competitor apps |
App Description
All the basic online functions you’d expect, like account balances and transfers, plus:
• Enroll for mobile or online banking through Merchants mobile app
• Initiate mobile deposits
• Quick and easy access to your account balances without logging in with Fast Balances+
• Face ID and Touch ID+
• Pay bills and set up new payees
• Check your credit score
• Notify us of your travel plans so your Merchants debit and credit cards continue to work out of the tri-state area
+ On compatible devices.
Member FDIC.