The Digital Sales Executive Application (DSA) is a solution that will aid the ease of account opening and deepen the financial inclusion drive in Africa called the Digital Sales Executive application. The application will look to deliver digital and instant account openings for prospective customers. Deployment of the Digital Sales Executive application to subsidiaries will:
· Provide reliable and convenient digital account opening services.

· Scale up the bank’s customer base by instantly converting prospects to customers with major emphasis on account opening, retention, and banking activities.

· Increase income generation through deposit mobilization and sales of the bank products to the new accounts.

· Improve the perception of the brand across the African subsidiaries. Make FBN more competitive in the financial industry.

· Help in meeting the demands of our Subsidiaries and as well support their business aspirations.