Rent the Runway (RTR)
ASO Keyword Dashboard
Tracking 84 keywords for Rent the Runway (RTR) in Apple App Store
Rent the Runway (RTR) tracks 84 keywords (13 keywords rank; 71 need traction). Key metrics: 8% top-10 coverage, opportunity 70.2, difficulty 44.5, best rank 2.
Tracked keywords
84
13 ranked • 71 not ranking yet
Top 10 coverage
8%
Best rank 2 • Latest leader 109
Avg opportunity
70.2
Top keyword: fashion
Avg difficulty
44.5
Lower scores indicate easier wins
Opportunity leaders
- 65.2
fashion
Opportunity: 73.0 • Difficulty: 46.2 • Rank 109
Competitors: 313
- 65.8
push notifications
Opportunity: 73.0 • Difficulty: 41.4 • Rank —
Competitors: 212
- 66.6
ahead
Opportunity: 73.0 • Difficulty: 42.4 • Rank —
Competitors: 294
- 63.8
pieces
Opportunity: 73.0 • Difficulty: 40.3 • Rank —
Competitors: 236
- 65.0
return
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 177
Unranked opportunities
push notifications
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 212
ahead
Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 294
pieces
Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 236
return
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 177
backup
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 159
High competition keywords
new
Total apps: 181,659 • Major competitors: 5,257
Latest rank: — • Difficulty: 55.1
free
Total apps: 176,362 • Major competitors: 5,392
Latest rank: — • Difficulty: 55.2
like
Total apps: 153,430 • Major competitors: 4,517
Latest rank: — • Difficulty: 54.9
every
Total apps: 119,476 • Major competitors: 3,419
Latest rank: — • Difficulty: 53.1
way
Total apps: 115,859 • Major competitors: 2,694
Latest rank: 116 • Difficulty: 52.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| newly | 71 | 100 | 35 | 57 2,513 competing apps Median installs: 600 Avg rating: 4.0 | 2 | 2 | 61 major competitor apps |
| rental | 72 | 100 | 41 | 59 3,463 competing apps Median installs: 250 Avg rating: 4.2 | 47 | 47 | 104 major competitor apps |
| rent | 72 | 100 | 45 | 58 3,046 competing apps Median installs: 300 Avg rating: 4.2 | 60 | 55 | 127 major competitor apps |
| clothing | 72 | 100 | 40 | 59 3,603 competing apps Median installs: 700 Avg rating: 4.3 | 72 | 72 | 131 major competitor apps |
| apply | 72 | 100 | 48 | 70 16,159 competing apps Median installs: 550 Avg rating: 4.1 | 137 | 93 | 545 major competitor apps |
| clothes | 72 | 100 | 38 | 58 2,924 competing apps Median installs: 600 Avg rating: 4.1 | 94 | 94 | 122 major competitor apps |
| way | 66 | 100 | 53 | 84 115,859 competing apps Median installs: 400 Avg rating: 4.2 | 116 | 103 | 2,694 major competitor apps |
| fashion | 73 | 100 | 46 | 65 8,375 competing apps Median installs: 450 Avg rating: 4.2 | 109 | 109 | 313 major competitor apps |
| closing | 71 | 100 | 33 | 54 1,783 competing apps Median installs: 300 Avg rating: 4.3 | 128 | 128 | 18 major competitor apps |
| look | 69 | 100 | 49 | 76 39,743 competing apps Median installs: 500 Avg rating: 4.1 | 218 | 165 | 1,098 major competitor apps |
| macos | 70 | 100 | 35 | 51 1,171 competing apps Median installs: 400 Avg rating: 4.2 | 170 | 170 | 18 major competitor apps |
| fashionable | 70 | 100 | 33 | 51 1,179 competing apps Median installs: 700 Avg rating: 4.1 | 182 | 182 | 51 major competitor apps |
| designer | 72 | 100 | 37 | 58 3,163 competing apps Median installs: 700 Avg rating: 4.1 | 230 | 224 | 131 major competitor apps |
| free | 65 | 100 | 55 | 87 176,362 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 5,392 major competitor apps |
| new | 65 | 100 | 55 | 87 181,659 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 5,257 major competitor apps |
| notifications | 69 | 100 | 49 | 78 47,866 competing apps Median installs: 300 Avg rating: 4.3 | — | — | 814 major competitor apps |
| subscription | 68 | 100 | 51 | 79 55,426 competing apps Median installs: 1,000 Avg rating: 4.3 | — | — | 2,249 major competitor apps |
| ready | 68 | 100 | 50 | 79 57,395 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 1,784 major competitor apps |
| customer | 70 | 100 | 47 | 75 32,097 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 584 major competitor apps |
| member | 72 | 100 | 44 | 69 14,737 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 352 major competitor apps |
| try | 69 | 100 | 49 | 77 43,287 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 1,337 major competitor apps |
| exclusive | 69 | 100 | 53 | 76 39,455 competing apps Median installs: 550 Avg rating: 4.3 | — | — | 1,478 major competitor apps |
| swap | 72 | 100 | 38 | 60 4,147 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 127 major competitor apps |
| everything | 69 | 100 | 49 | 76 38,723 competing apps Median installs: 450 Avg rating: 4.3 | — | — | 1,042 major competitor apps |
| manage | 67 | 100 | 52 | 84 108,513 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 2,178 major competitor apps |
App Description
Choose a flexible plan that fits your lifestyle. Choose from 2,3,4 even 6 shipments a month and 5, 10, 20 and 30 items a month.
You can keep items at home as long as you want and still swap for new styles throughout the month—no need to return everything at once.
Always included: fast 2–3 day shipping, free dry cleaning, rental coverage, and the ability to buy what you love at a discount.
Not ready for a membership? Try our Reserve Ahead Rentals starting at $35 —with a free backup size, discounted additional styles. No subscription required.
With the app, you can:
Browse 1000s of designer styles and build your next shipment
Save favorites and organize them into your virtual closet
Get personalized fit recommendations powered by customer data
Read real reviews and style tips from other members
Track orders and returns, and manage swaps with ease
Update your plan, profile, and delivery preferences anytime
Buy pieces you love—at exclusive member pricing
Get iOS push notifications for restocks, new arrivals + app exclusives