It was designed to give the customer a fulfilling and simple shopping experience. It not only tells you where businesses, events, transportation and more exist but gives you a description of everything they offer. once you find a business that meets your particular needs and chosen it gives you a detailed route from where you're standing to that business location. it's not only a Time saver for the customer but an opportunity for the business owner to give the customer a full description of what he offers and services he provides.