THE BLACK THING

THE BLACK THING icon

ASO Keyword Dashboard

Tracking 1 keywords for THE BLACK THING in Apple App Store

Developer: JU LEE Category: games

THE BLACK THING tracks 1 keyword (1 keyword ranks; full coverage across the tracked set). Key metrics: 0% top-10 coverage, opportunity 73.0, difficulty 39.5, best rank 15.

Tracked keywords

1

1  ranked •  0  not ranking yet

Top 10 coverage

0%

Best rank 15 • Latest leader 15

Avg opportunity

73.0

Top keyword: thing

Avg difficulty

39.5

Lower scores indicate easier wins

Opportunity leaders

  • thing

    Opportunity: 73.0 • Difficulty: 39.5 • Rank 15

    Competitors: 140

    63.4

Unranked opportunities

Every tracked keyword currently has some ranking data.

High competition keywords

  • thing

    Total apps: 6,487 • Major competitors: 140

    Latest rank: 15 • Difficulty: 39.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
thing731003963

6,487 competing apps

Median installs: 500

Avg rating: 4.1

1515

140

major competitor apps

1 keywords
1 of 1

App Description

THE BLACK THING is a text-heavy visual novel told through beautiful, haunting animations and deep conversations.

You will spend 14 days befriending Dot, a lonely monster born from the Dark Side of the Moon.

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One day, a small, black, misshapen creature settles into the corner of your bookshelf and makes it its shelter. It calls itself Dot.

It tells you unbelievable stories about the Dream Factory on the Dark Side of the Moon.
About how it bubbled awake in a giant lake of discarded nightmares.
About how, from that moment on, it grew ashamed of its pitch-black body and began to long to become a human’s dream.

As part of its journey—and out of a strange, earnest love for humans—Dot goes out every morning to observe a human life and try to make sense of what it sees. It witnesses people who ache for love, people hollowed out by emptiness, and people who run from pain in whatever way they can.

It will then return to you with questions it can’t answer alone.

It will then come home to you with questions and emotions it can’t carry alone.

Twice per chapter, you will sit together through long, intimate conversations, and in your own way, help Dot put names to what it felt.


In time, these separate chapters will start to braid into one larger arc: Dot’s journey toward becoming a human’a dream, and the relationship you forge with it along the way.

Dot will become your special friend.

Through that friendship, you may begin to realize what it truly means to be human.
Even if what you find is vivid despair… and the smallest sliver of hope left in the dark.

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THE BLACK THING Features...

• A 14-day narrative experience told through long-form dialogue and cutscene animations

• A linear, carefully crafted story designed for slow reading and reflection

• Two core conversations per chapter, exploring each theme and its deeper essence

• 56 optional sub-dialogues (4 per chapter) for ideas the main story can’t fully hold

• Poetry readings with Dot at the end of each chapter

• Peek into Dot’s journal as its inner logic and feelings evolve

• A nightly Moon Transmitter system to tune in to voices from the moon

• An original soundtrack and hand-drawn animations with a bold, distinctive style


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Content Warning

The Black Thing contains scenes and dialogue that may be emotionally distressing.

Themes like familial