Nu
ASO Keyword Dashboard
Tracking 127 keywords for Nu in Apple App Store
Nu tracks 127 keywords (8 keywords rank; 119 need traction). Key metrics: 0% top-10 coverage, opportunity 69.9, difficulty 39.5, best rank 43.
Tracked keywords
127
8 ranked • 119 not ranking yet
Top 10 coverage
0%
Best rank 43 • Latest leader 129
Avg opportunity
69.9
Top keyword: highest
Avg difficulty
39.5
Lower scores indicate easier wins
Opportunity leaders
- 68.1
highest
Opportunity: 73.0 • Difficulty: 41.2 • Rank 129
Competitors: 111
- 67.1
goodbye
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 47
- 67.4
fight
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 169
- 63.9
largest
Opportunity: 73.0 • Difficulty: 38.8 • Rank —
Competitors: 97
- 64.0
credit card
Opportunity: 73.0 • Difficulty: 39.9 • Rank —
Competitors: 112
Unranked opportunities
goodbye
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 47
fight
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 169
largest
Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 97
credit card
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 112
recommended
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 47
High competition keywords
time
Total apps: 193,721 • Major competitors: 1,550
Latest rank: — • Difficulty: 53.5
free
Total apps: 160,883 • Major competitors: 2,147
Latest rank: — • Difficulty: 52.9
access
Total apps: 159,395 • Major competitors: 1,340
Latest rank: — • Difficulty: 52.8
help
Total apps: 146,874 • Major competitors: 1,243
Latest rank: — • Difficulty: 52.4
experience
Total apps: 119,060 • Major competitors: 1,169
Latest rank: — • Difficulty: 51.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| next | 69 | 100 | 48 | 78 47,942 competing apps Median installs: 50 Avg rating: 4.2 | 43 | 43 | 491 major competitor apps |
| financial | 71 | 100 | 43 | 71 17,960 competing apps Median installs: 25 Avg rating: 4.3 | 53 | 53 | 147 major competitor apps |
| services | 69 | 100 | 46 | 77 37,108 competing apps Median installs: 25 Avg rating: 4.1 | — | 74 | 254 major competitor apps |
| original | 72 | 100 | 44 | 71 17,804 competing apps Median installs: 125 Avg rating: 4.2 | 79 | 79 | 294 major competitor apps |
| highest | 73 | 100 | 41 | 68 11,611 competing apps Median installs: 50 Avg rating: 4.2 | 129 | 129 | 111 major competitor apps |
| service | 68 | 100 | 48 | 79 54,125 competing apps Median installs: 25 Avg rating: 4.1 | 164 | 164 | 385 major competitor apps |
| pay | 70 | 100 | 46 | 76 33,632 competing apps Median installs: 50 Avg rating: 4.2 | 186 | 186 | 364 major competitor apps |
| product | 71 | 100 | 44 | 73 22,500 competing apps Median installs: 25 Avg rating: 4.1 | 231 | 231 | 165 major competitor apps |
| free | 65 | 100 | 53 | 87 160,883 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 2,147 major competitor apps |
| card | 70 | 100 | 46 | 76 32,715 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 460 major competitor apps |
| 70 | 100 | 46 | 76 35,456 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 270 major competitor apps | |
| notifications | 69 | 100 | 47 | 78 42,197 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 323 major competitor apps |
| fine | 72 | 100 | 38 | 63 5,724 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 40 major competitor apps |
| phone | 69 | 100 | 47 | 78 44,696 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 430 major competitor apps |
| via | 68 | 100 | 48 | 80 58,127 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 349 major competitor apps |
| care | 70 | 100 | 45 | 75 28,819 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 255 major competitor apps |
| support | 67 | 100 | 49 | 81 72,257 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 521 major competitor apps |
| experience | 66 | 100 | 51 | 85 119,060 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,169 major competitor apps |
| digital | 69 | 100 | 47 | 78 45,147 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 332 major competitor apps |
| control | 68 | 100 | 49 | 81 63,800 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 463 major competitor apps |
| everything | 69 | 100 | 47 | 77 39,845 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 412 major competitor apps |
| manage | 67 | 100 | 50 | 83 92,199 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 742 major competitor apps |
| secure | 69 | 100 | 47 | 78 42,384 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 340 major competitor apps |
| created | 70 | 100 | 45 | 74 26,823 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 134 major competitor apps |
| goodbye | 73 | 100 | 40 | 67 10,103 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 47 major competitor apps |
App Description
Guided by our mission to fight complexity and empower people, we cater to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency.
That's why our app was created to reflect everything we believe in: a transparent, simple, easy, and hassle-free experience, just as your financial life should be. No asterisks, tricks, or inexplicable fees.
We care about your financial peace of mind, that's why we offer human 24/7 support to help you via phone, email or your app’s chat.
Brazil:
Nu is the most recommended financial institution in Brazil, with over 92 million customers who love being able to manage their entire financial lives directly from their mobile phones.
Our solutions for Brazil include Credit Card, Loans, Investments, Insurance, PIX, Cashback, and way more.
- Nu Pagamentos S.A. – Instituição de Pagamento. CNPJ: 18.236.120/0001-58. R. Capote Valente, 39 - Pinheiros, São Paulo - SP, 05409-000
- Nu Financeira S.A. CNPJ: 30.680.829/0001-43
Mexico:
Nu Mexico, with more than 8 million customers, offers a seamless financial experience with its Credit Card and Cuenta Nu
Enjoy a credit card with no minimum purchase and a $0 annual fee, coupled with a savings account and debit card through Cuenta Nu. Effortlessly manage your finances with Dimo®, enabling transfers using your CLABE or phone number. Additionally, leverage Cajitas Nu to cultivate your savings and allocate funds for rent, vacations, or emergencies.
- Nu is regulated by Banco de México and the CNBV, Products in Mexico are offered by Nu México Financiera S.A. de C.V. S.F.P.
Colombia:
Nu has more than 1 million customers in Colombia whom have gain back the control of their time and money while saying goodbye to fine print, hidden charges and complexity with our Credit and Savings products.
Enjoy managing your finances from your cellphone with real-time notifications of your movements, blocking and unblocking your cards as many times you want from your app, having 24/7 support through chat, phone or email and secure transactions thanks to our technology.
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