Nu
ASO Keyword Dashboard
Tracking 161 keywords for Nu in Apple App Store
Nu tracks 161 keywords (44 keywords rank; 117 need traction). Key metrics: 11% top-10 coverage, opportunity 69.8, difficulty 40.8, best rank 2.
Tracked keywords
161
44 ranked • 117 not ranking yet
Top 10 coverage
11%
Best rank 2 • Latest leader 4
Avg opportunity
69.8
Top keyword: un
Avg difficulty
40.8
Lower scores indicate easier wins
Opportunity leaders
- 62.2
un
Opportunity: 73.0 • Difficulty: 38.8 • Rank 4
Competitors: 18
- 62.4
debit
Opportunity: 73.0 • Difficulty: 45.0 • Rank 29
Competitors: 216
- 62.3
simplicity
Opportunity: 73.0 • Difficulty: 38.1 • Rank 118
Competitors: 54
- 66.2
interested
Opportunity: 73.0 • Difficulty: 43.2 • Rank 128
Competitors: 107
- 65.0
excellent
Opportunity: 73.0 • Difficulty: 40.4 • Rank 131
Competitors: 109
Unranked opportunities
fine
Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 106
goodbye
Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 127
fight
Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 322
largest
Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 186
credit card
Opportunity: 73.0 • Difficulty: 44.8 • Competitors: 251
High competition keywords
time
Total apps: 189,921 • Major competitors: 2,981
Latest rank: — • Difficulty: 55.0
access
Total apps: 181,150 • Major competitors: 2,664
Latest rank: — • Difficulty: 55.0
free
Total apps: 175,988 • Major competitors: 3,927
Latest rank: — • Difficulty: 55.7
help
Total apps: 162,218 • Major competitors: 2,474
Latest rank: — • Difficulty: 54.9
experience
Total apps: 135,689 • Major competitors: 2,190
Latest rank: — • Difficulty: 54.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| aplicativo | 71 | 100 | 36 | 57 2,670 competing apps Median installs: 800 Avg rating: 4.1 | 2 | 2 | 14 major competitor apps |
| ng | 71 | 100 | 33 | 54 1,867 competing apps Median installs: 300 Avg rating: 4.0 | 3 | 3 | 5 major competitor apps |
| un | 73 | 100 | 39 | 62 5,477 competing apps Median installs: 300 Avg rating: 4.0 | 4 | 4 | 18 major competitor apps |
| neon | 71 | 100 | 33 | 53 1,478 competing apps Median installs: 700 Avg rating: 4.1 | 5 | 5 | 29 major competitor apps |
| mais | 71 | 100 | 40 | 56 2,434 competing apps Median installs: 1,250 Avg rating: 4.2 | 5 | 5 | 33 major competitor apps |
| pan | 71 | 100 | 33 | 54 1,657 competing apps Median installs: 500 Avg rating: 3.8 | 19 | 19 | 19 major competitor apps |
| debit | 73 | 100 | 45 | 62 5,663 competing apps Median installs: 3,500 Avg rating: 4.2 | 29 | 24 | 216 major competitor apps |
| next | 69 | 100 | 51 | 78 46,978 competing apps Median installs: 450 Avg rating: 4.2 | 34 | 25 | 889 major competitor apps |
| internet banking | 70 | 100 | 31 | 51 1,197 competing apps Median installs: 5,800 Avg rating: 4.2 | 40 | 32 | 7 major competitor apps |
| original | 72 | 100 | 49 | 71 19,169 competing apps Median installs: 850 Avg rating: 4.1 | 36 | 34 | 549 major competitor apps |
| sus | 70 | 100 | 34 | 51 1,171 competing apps Median installs: 250 Avg rating: 3.9 | 36 | 36 | 5 major competitor apps |
| debit card | 71 | 100 | 43 | 56 2,356 competing apps Median installs: 8,700 Avg rating: 4.3 | 37 | 37 | 84 major competitor apps |
| financial | 71 | 100 | 46 | 72 20,786 competing apps Median installs: 500 Avg rating: 4.2 | 64 | 43 | 323 major competitor apps |
| add new | 72 | 100 | 47 | 59 3,494 competing apps Median installs: 632 Avg rating: 4.0 | 45 | 45 | 66 major competitor apps |
| undo | 72 | 100 | 37 | 57 2,762 competing apps Median installs: 900 Avg rating: 4.1 | 47 | 47 | 88 major competitor apps |
| tit | 66 | 100 | 17 | 27 44 competing apps Median installs: 550 Avg rating: 4.2 | 57 | 57 | 1 major competitor apps |
| simplicity | 73 | 100 | 38 | 62 5,587 competing apps Median installs: 400 Avg rating: 4.1 | 118 | 60 | 54 major competitor apps |
| bank | 72 | 100 | 45 | 71 17,513 competing apps Median installs: 1,100 Avg rating: 4.1 | 62 | 61 | 370 major competitor apps |
| ber | 70 | 100 | 31 | 52 1,295 competing apps Median installs: 300 Avg rating: 4.1 | 82 | 82 | 0 major competitor apps |
| proudly | 71 | 100 | 35 | 53 1,546 competing apps Median installs: 400 Avg rating: 4.2 | 84 | 84 | 34 major competitor apps |
| superb | 70 | 100 | 31 | 50 1,047 competing apps Median installs: 550 Avg rating: 3.9 | 88 | 88 | 18 major competitor apps |
| wala | 68 | 100 | 23 | 38 182 competing apps Median installs: 500 Avg rating: 3.7 | 94 | 94 | 1 major competitor apps |
| online banking | 72 | 100 | 36 | 58 3,156 competing apps Median installs: 4,700 Avg rating: 4.3 | 142 | 106 | 35 major competitor apps |
| serves | 72 | 100 | 37 | 61 4,925 competing apps Median installs: 300 Avg rating: 4.1 | 108 | 108 | 40 major competitor apps |
| interested | 73 | 100 | 43 | 66 9,553 competing apps Median installs: 350 Avg rating: 4.1 | 128 | 114 | 107 major competitor apps |
App Description
Guided by our mission to fight complexity and empower people, we cater to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency.
That's why our app was created to reflect everything we believe in: a transparent, simple, easy, and hassle-free experience, just as your financial life should be. No asterisks, tricks, or inexplicable fees.
We care about your financial peace of mind, that's why we offer human 24/7 support to help you via phone, email or your app’s chat.
Brazil:
Nu is the most recommended financial institution in Brazil, with over 92 million customers who love being able to manage their entire financial lives directly from their mobile phones.
Our solutions for Brazil include Credit Card, Loans, Investments, Insurance, PIX, Cashback, and way more.
- Nu Pagamentos S.A. – Instituição de Pagamento. CNPJ: 18.236.120/0001-58. R. Capote Valente, 39 - Pinheiros, São Paulo - SP, 05409-000
- Nu Financeira S.A. CNPJ: 30.680.829/0001-43
Mexico:
Nu Mexico, with more than 8 million customers, offers a seamless financial experience with its Credit Card and Cuenta Nu
Enjoy a credit card with no minimum purchase and a $0 annual fee, coupled with a savings account and debit card through Cuenta Nu. Effortlessly manage your finances with Dimo®, enabling transfers using your CLABE or phone number. Additionally, leverage Cajitas Nu to cultivate your savings and allocate funds for rent, vacations, or emergencies.
- Nu is regulated by Banco de México and the CNBV, Products in Mexico are offered by Nu México Financiera S.A. de C.V. S.F.P.
Colombia:
Nu has more than 1 million customers in Colombia whom have gain back the control of their time and money while saying goodbye to fine print, hidden charges and complexity with our Credit and Savings products.
Enjoy managing your finances from your cellphone with real-time notifications of your movements, blocking and unblocking your cards as many times you want from your app, having 24/7 support through chat, phone or email and secure transactions thanks to our technology.
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