Focused on people you really know, we’re making social a safe, happy place again without targeted advertising.

• It’s the quality of relationships, not quantity, that make us happier. We’re building new ways to tell your story and strengthen your community

• We don’t spy on you, read your cookies or follow you around the internet. You own your data, forever, and we’ll never sell or share it with anyone

It’s time to try an honest solution. We’re thrilled to get you back to things that matter.

• Private by default – photos, and updates only with people you trust.
• No ads. No tracking. Ever. – we never sell your data.
• Real friends, real life – original content from people you actually know, not influencers or brands.
• Safe and positive – a drama-free space designed to make social a happy place again.

The True Story

True was founded in a lovely little mountain town filled with giant redwoods, beautiful valleys and neighbors who look after each other.

It’s this real-life Happy Valley that inspired us to build a company that gets back to things that matter. Real friends and real life without commercial interruption.

It’s the quality of our relationships, not the quantity, that make us happier. It’s the joy of making new friends and connecting with old ones that strengthen our sense of community.

Somehow, in a rush for growth and profit, these feelings have been lost. Social today no longer feels like a Happy Valley, it’s more like we’re all living in a big creepy commercial.

Big social companies are in the middle of our relationships. They’re taking our best intentions and selling them to the highest bidder.

Well, we’re just not going to do that anymore.

Why Should I Trust You Guys?

There’s a lot of talk about privacy. Every few weeks, another big company gets caught in a new scandal. But there is never anything really done about it and we go on accepting the problem.

The crazy thing is, this is never going to stop. As long as these companies make money by selling our personal information, they will always find ways to collect it.

But we never signed up for this. We didn’t post our lives, families and personal relationships for sale. We did not agree to let these companies make money from being in the middle of our friendships.

We believe you should be free to share your life without big brand