BCBSMA MyBlue Member App

Developer: Blue Cross Blue

Category: Medical

~253.1K - 506.2K

5.1K ratings

~7.2K (installs week)

~52K (installs month)

ASO Keyword Dashboard

Tracking 69 keywords for BCBSMA MyBlue Member App in Apple App Store

Developer: Blue Cross Blue Shield of Massachusetts Category: medical Rating: 4.86

BCBSMA MyBlue Member App tracks 69 keywords (5 keywords rank; 64 need traction). Key metrics: 0% top-10 coverage, opportunity 50.1, difficulty 48.8, best rank 30.

Tracked keywords

5 ranked • 64 not ranking yet

Top 10 coverage

Best rank 30 • Latest leader —

Avg opportunity

50.1

Top keyword: easy

Avg difficulty

48.8

Lower scores indicate easier wins

Opportunity leaders

easy

Opportunity: 59.0 • Difficulty: 59.0 • Rank —

Competitors: 1,246
85.2
account

Opportunity: 59.0 • Difficulty: 60.5 • Rank —

Competitors: 1,073
84.1
access

Opportunity: 59.0 • Difficulty: 63.2 • Rank —

Competitors: 1,388
85.7
features

Opportunity: 59.0 • Difficulty: 60.4 • Rank —

Competitors: 1,060
83.9
unique

Opportunity: 59.0 • Difficulty: 57.5 • Rank —

Competitors: 1,009
83.2

Unranked opportunities

easy

Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246
account

Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073
access

Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388
features

Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,060
unique

Opportunity: 59.0 • Difficulty: 57.5 • Competitors: 1,009

High competition keywords

access

Total apps: 6,181 • Major competitors: 1,388

Latest rank: — • Difficulty: 63.2
easy

Total apps: 5,849 • Major competitors: 1,246

Latest rank: — • Difficulty: 59.0
account

Total apps: 5,212 • Major competitors: 1,073

Latest rank: — • Difficulty: 60.5
features

Total apps: 5,134 • Major competitors: 1,060

Latest rank: — • Difficulty: 60.4
unique

Total apps: 4,782 • Major competitors: 1,009

Latest rank: — • Difficulty: 57.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
member	20	100	51	63 631 competing apps Median installs: 299,175 Avg rating: 4.7	30	30	160 major competitor apps
members	20	100	64	66 793 competing apps Median installs: 314,475 Avg rating: 4.7	42	42	213 major competitor apps
medical	58	100	39	59 418 competing apps Median installs: 192,125 Avg rating: 4.7	100	100	60 major competitor apps
well	58	100	49	72 1,543 competing apps Median installs: 241,700 Avg rating: 4.6	110	110	296 major competitor apps
popular	58	100	55	73 1,696 competing apps Median installs: 272,225 Avg rating: 4.6	119	119	386 major competitor apps
top	58	100	59	78 2,843 competing apps Median installs: 305,500 Avg rating: 4.6	—	—	706 major competitor apps
online	58	100	59	79 2,997 competing apps Median installs: 268,100 Avg rating: 4.6	—	—	689 major competitor apps
health	58	100	51	71 1,361 competing apps Median installs: 248,675 Avg rating: 4.7	—	—	307 major competitor apps
mental health	20	100	41	46 105 competing apps Median installs: 273,375 Avg rating: 4.7	—	—	27 major competitor apps
easy	59	100	59	85 5,849 competing apps Median installs: 250,625 Avg rating: 4.6	—	—	1,246 major competitor apps
care	58	100	49	70 1,236 competing apps Median installs: 259,912 Avg rating: 4.6	—	—	262 major competitor apps
digital	58	100	52	72 1,579 competing apps Median installs: 256,800 Avg rating: 4.6	—	—	339 major competitor apps
pharmacy	20	100	65	41 66 competing apps Median installs: 531,838 Avg rating: 4.7	—	—	25 major competitor apps
information	58	100	57	78 2,704 competing apps Median installs: 252,888 Avg rating: 4.6	—	—	572 major competitor apps
team	58	100	52	75 1,972 competing apps Median installs: 284,662 Avg rating: 4.6	—	—	445 major competitor apps
secure	58	100	56	73 1,691 competing apps Median installs: 245,175 Avg rating: 4.7	—	—	351 major competitor apps
connection	58	100	49	68 990 competing apps Median installs: 280,788 Avg rating: 4.6	—	—	223 major competitor apps
using	58	100	61	83 4,473 competing apps Median installs: 247,200 Avg rating: 4.6	—	—	924 major competitor apps
service	58	100	54	75 2,023 competing apps Median installs: 255,675 Avg rating: 4.6	—	—	419 major competitor apps
call	58	100	52	66 855 competing apps Median installs: 291,050 Avg rating: 4.6	—	—	208 major competitor apps
available	58	100	64	82 4,074 competing apps Median installs: 282,412 Avg rating: 4.6	—	—	979 major competitor apps
connect	20	100	58	75 2,048 competing apps Median installs: 297,762 Avg rating: 4.6	—	—	515 major competitor apps
account	59	100	61	84 5,212 competing apps Median installs: 257,662 Avg rating: 4.6	—	—	1,073 major competitor apps
visit	58	100	51	73 1,608 competing apps Median installs: 279,325 Avg rating: 4.6	—	—	377 major competitor apps
understanding	57	100	37	55 266 competing apps Median installs: 199,150 Avg rating: 4.6	—	—	39 major competitor apps

App Description

MyBlue is your personalized online member account that makes understanding and using your health plan simple. And with the MyBlue app, it's easier than ever.

The MyBlue app makes it easy to:
· Find, understand, and use your benefits
· Review your claim details with guidance on next steps
· Get personalized care options that fit your unique needs
· Access your pharmacy tools to review and refill your medications
· Instantly access your digital member ID cards, and add them to your wallet
· Use Well Connection* to connect virtually with medical and mental health care providers
· Send secure messages to Team Blue Member Service or talk to us using chat
· View your provider information and your visit history

With your plan in your pocket, you can stay on top of your health from anywhere, at any time.

*Features available based on your plan/benefits. Well Connection is not for emergencies. If you’re having a medical emergency, call 911.
Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.

Compatibility
- iOS 16 and above are supported