BCBSMA MyBlue Member App
ASO Keyword Dashboard
Tracking 74 keywords for BCBSMA MyBlue Member App in Apple App Store
BCBSMA MyBlue Member App tracks 74 keywords (13 keywords rank; 61 need traction). Key metrics: 0% top-10 coverage, opportunity 69.7, difficulty 43.9, best rank 13.
Tracked keywords
74
13 ranked • 61 not ranking yet
Top 10 coverage
0%
Best rank 13 • Latest leader 109
Avg opportunity
69.7
Top keyword: healthcare
Avg difficulty
43.9
Lower scores indicate easier wins
Opportunity leaders
- 66.8
healthcare
Opportunity: 73.0 • Difficulty: 40.8 • Rank 109
Competitors: 83
- 62.4
cross
Opportunity: 73.0 • Difficulty: 40.3 • Rank 189
Competitors: 119
- 65.3
provider
Opportunity: 73.0 • Difficulty: 44.1 • Rank —
Competitors: 104
- 65.1
independent
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 89
- 67.9
supported
Opportunity: 73.0 • Difficulty: 43.0 • Rank —
Competitors: 201
Unranked opportunities
provider
Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 104
independent
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 89
supported
Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 201
talk
Opportunity: 73.0 • Difficulty: 43.4 • Competitors: 179
mental
Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 179
High competition keywords
access
Total apps: 181,204 • Major competitors: 2,661
Latest rank: — • Difficulty: 55.0
easy
Total apps: 141,451 • Major competitors: 2,047
Latest rank: — • Difficulty: 53.0
features
Total apps: 126,024 • Major competitors: 2,122
Latest rank: — • Difficulty: 53.8
information
Total apps: 121,651 • Major competitors: 1,140
Latest rank: — • Difficulty: 52.4
using
Total apps: 114,568 • Major competitors: 1,550
Latest rank: — • Difficulty: 53.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| blue | 72 | 100 | 41 | 62 5,296 competing apps Median installs: 500 Avg rating: 4.0 | 16 | 13 | 89 major competitor apps |
| member | 72 | 100 | 44 | 69 14,720 competing apps Median installs: 426 Avg rating: 4.1 | 84 | 31 | 286 major competitor apps |
| members | 71 | 100 | 49 | 71 19,719 competing apps Median installs: 300 Avg rating: 4.1 | 70 | 70 | 306 major competitor apps |
| healthcare | 73 | 100 | 41 | 67 10,418 competing apps Median installs: 350 Avg rating: 4.1 | 109 | 105 | 83 major competitor apps |
| well | 69 | 100 | 47 | 77 43,829 competing apps Median installs: 400 Avg rating: 4.1 | 127 | 105 | 532 major competitor apps |
| popular | 71 | 100 | 50 | 74 26,665 competing apps Median installs: 800 Avg rating: 4.1 | 106 | 106 | 718 major competitor apps |
| independence | 70 | 100 | 30 | 49 868 competing apps Median installs: 300 Avg rating: 4.0 | 127 | 127 | 3 major competitor apps |
| popularity | 70 | 100 | 30 | 48 791 competing apps Median installs: 800 Avg rating: 4.1 | 134 | 134 | 14 major competitor apps |
| touching | 71 | 100 | 35 | 57 2,710 competing apps Median installs: 400 Avg rating: 4.0 | 141 | 141 | 30 major competitor apps |
| shield | 70 | 100 | 34 | 51 1,246 competing apps Median installs: 850 Avg rating: 4.1 | 150 | 150 | 45 major competitor apps |
| cross | 73 | 100 | 40 | 62 5,636 competing apps Median installs: 550 Avg rating: 4.1 | 189 | 177 | 119 major competitor apps |
| crossing | 70 | 100 | 31 | 50 962 competing apps Median installs: 450 Avg rating: 4.1 | 180 | 180 | 14 major competitor apps |
| medical | 71 | 100 | 44 | 72 21,736 competing apps Median installs: 350 Avg rating: 4.0 | 188 | 188 | 143 major competitor apps |
| top | 69 | 100 | 50 | 78 46,654 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 1,074 major competitor apps |
| online | 68 | 100 | 52 | 81 73,707 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,307 major competitor apps |
| health | 69 | 100 | 48 | 77 43,586 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 541 major competitor apps |
| mental health | 72 | 100 | 37 | 59 3,426 competing apps Median installs: 500 Avg rating: 4.3 | — | — | 48 major competitor apps |
| easy | 66 | 100 | 53 | 86 141,451 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,047 major competitor apps |
| care | 70 | 100 | 47 | 75 32,581 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 526 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,257 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 718 major competitor apps |
| pharmacy | 71 | 100 | 44 | 54 1,670 competing apps Median installs: 400 Avg rating: 3.9 | — | — | 46 major competitor apps |
| information | 66 | 100 | 52 | 85 121,651 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 1,140 major competitor apps |
| team | 69 | 100 | 49 | 77 45,001 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 872 major competitor apps |
| secure | 69 | 100 | 50 | 78 51,465 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 715 major competitor apps |
| connection | 70 | 100 | 46 | 74 28,279 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 423 major competitor apps |
App Description
The MyBlue app makes it easy to:
· Find, understand, and use your benefits
· Review your claim details with guidance on next steps
· Get personalized care options that fit your unique needs
· Access your pharmacy tools to review and refill your medications
· Instantly access your digital member ID cards, and add them to your wallet
· Use Well Connection* to connect virtually with medical and mental health care providers
· Send secure messages to Team Blue Member Service or talk to us using chat
· View your provider information and your visit history
With your plan in your pocket, you can stay on top of your health from anywhere, at any time.
*Features available based on your plan/benefits. Well Connection is not for emergencies. If you’re having a medical emergency, call 911.
Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.
Compatibility
- iOS 16 and above are supported