Microsoft Advertising
ASO Keyword Dashboard
Tracking 50 keywords for Microsoft Advertising in Apple App Store
Microsoft Advertising tracks 50 keywords (1 keyword ranks; 49 need traction). Key metrics: 100% top-10 coverage, opportunity 47.5, difficulty 46.8, best rank 8.
Tracked keywords
50
1 ranked • 49 not ranking yet
Top 10 coverage
100%
Best rank 8 • Latest leader —
Avg opportunity
47.5
Top keyword: make
Avg difficulty
46.8
Lower scores indicate easier wins
Opportunity leaders
- 88.4
make
Opportunity: 59.0 • Difficulty: 62.7 • Rank —
Competitors: 1,773
- 85.2
help
Opportunity: 59.0 • Difficulty: 61.1 • Rank —
Competitors: 1,236
- 84.1
account
Opportunity: 59.0 • Difficulty: 60.5 • Rank —
Competitors: 1,073
- 83.9
features
Opportunity: 59.0 • Difficulty: 60.4 • Rank —
Competitors: 1,060
- 65.9
ads
Opportunity: 58.0 • Difficulty: 47.2 • Rank 8
Competitors: 189
Unranked opportunities
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
help
Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
account
Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073
features
Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,060
top
Opportunity: 58.0 • Difficulty: 58.9 • Competitors: 706
High competition keywords
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
help
Total apps: 5,873 • Major competitors: 1,236
Latest rank: — • Difficulty: 61.1
account
Total apps: 5,212 • Major competitors: 1,073
Latest rank: — • Difficulty: 60.5
features
Total apps: 5,134 • Major competitors: 1,060
Latest rank: — • Difficulty: 60.4
keep
Total apps: 4,577 • Major competitors: 1,017
Latest rank: — • Difficulty: 61.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| ads | 58 | 100 | 47 | 66 819 competing apps Median installs: 256,425 Avg rating: 4.6 | 8 | 8 | 189 major competitor apps |
| top | 58 | 100 | 59 | 78 2,843 competing apps Median installs: 305,500 Avg rating: 4.6 | — | — | 706 major competitor apps |
| changes | 58 | 100 | 49 | 62 553 competing apps Median installs: 258,975 Avg rating: 4.6 | — | — | 138 major competitor apps |
| make | 59 | 100 | 63 | 88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6 | — | — | 1,773 major competitor apps |
| support | 58 | 100 | 56 | 78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6 | — | — | 515 major competitor apps |
| available | 58 | 100 | 64 | 82 4,074 competing apps Median installs: 282,412 Avg rating: 4.6 | — | — | 979 major competitor apps |
| help | 59 | 100 | 61 | 85 5,873 competing apps Median installs: 257,100 Avg rating: 4.6 | — | — | 1,236 major competitor apps |
| touch | 58 | 100 | 54 | 73 1,612 competing apps Median installs: 220,412 Avg rating: 4.6 | — | — | 299 major competitor apps |
| account | 59 | 100 | 61 | 84 5,212 competing apps Median installs: 257,662 Avg rating: 4.6 | — | — | 1,073 major competitor apps |
| update | 58 | 100 | 47 | 65 767 competing apps Median installs: 272,550 Avg rating: 4.6 | — | — | 168 major competitor apps |
| monitor | 58 | 100 | 49 | 66 847 competing apps Median installs: 244,700 Avg rating: 4.6 | — | — | 175 major competitor apps |
| stay | 58 | 100 | 62 | 78 2,890 competing apps Median installs: 288,838 Avg rating: 4.7 | — | — | 682 major competitor apps |
| quickly | 58 | 100 | 56 | 75 1,969 competing apps Median installs: 280,350 Avg rating: 4.6 | — | — | 484 major competitor apps |
| favorite | 20 | 100 | 64 | 82 4,162 competing apps Median installs: 297,838 Avg rating: 4.6 | — | — | 1,049 major competitor apps |
| smart | 58 | 100 | 55 | 73 1,742 competing apps Median installs: 267,375 Avg rating: 4.6 | — | — | 384 major competitor apps |
| customers | 20 | 100 | 51 | 64 702 competing apps Median installs: 333,038 Avg rating: 4.6 | — | — | 185 major competitor apps |
| performance | 58 | 100 | 43 | 63 623 competing apps Median installs: 242,325 Avg rating: 4.6 | — | — | 113 major competitor apps |
| know | 58 | 100 | 60 | 78 2,679 competing apps Median installs: 276,750 Avg rating: 4.6 | — | — | 627 major competitor apps |
| keep | 58 | 100 | 61 | 83 4,577 competing apps Median installs: 271,475 Avg rating: 4.6 | — | — | 1,017 major competitor apps |
| smartphone | 57 | 100 | 39 | 56 303 competing apps Median installs: 220,975 Avg rating: 4.6 | — | — | 58 major competitor apps |
| features | 59 | 100 | 60 | 84 5,134 competing apps Median installs: 252,300 Avg rating: 4.6 | — | — | 1,060 major competitor apps |
| cards | 58 | 100 | 58 | 71 1,319 competing apps Median installs: 299,650 Avg rating: 4.7 | — | — | 322 major competitor apps |
| automatic | 58 | 100 | 47 | 67 906 competing apps Median installs: 251,600 Avg rating: 4.6 | — | — | 184 major competitor apps |
| campaigns | 57 | 100 | 27 | 41 62 competing apps Median installs: 190,550 Avg rating: 4.7 | — | — | 9 major competitor apps |
| credit | 58 | 100 | 61 | 71 1,336 competing apps Median installs: 268,725 Avg rating: 4.7 | — | — | 306 major competitor apps |
App Description
• Monitor your favorite campaigns and get performance data on the go
• Quickly make changes to update your status, budgets and bids
• Get notified to know when your automatic rules have ran or credit cards are about to expire
• Visualize how your account or ads are performing and compare metrics side by side
• Get in touch with Microsoft Ads support whenever you need help
Note: Some of the above mentioned features may not be available for Smart Campaign customers
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