Tap - Collect & Connect

Category: Business

ASO Keyword Dashboard

Tracking 75 keywords for Tap - Collect & Connect in Apple App Store

Developer: McKinsey & Company Category: business

Tap - Collect & Connect tracks 75 keywords (no keywords rank yet; 75 need traction). Key metrics: opportunity 49.9, difficulty 41.9.

Tracked keywords

0 ranked • 75 not ranking yet

Top 10 coverage

—

Best rank — • Latest leader —

Avg opportunity

49.9

Top keyword: new

Avg difficulty

41.9

Lower scores indicate easier wins

Opportunity leaders

new

Opportunity: 59.0 • Difficulty: 63.9 • Rank —

Competitors: 2,341
91.1
experience

Opportunity: 59.0 • Difficulty: 59.1 • Rank —

Competitors: 1,134
83.9
device

Opportunity: 58.0 • Difficulty: 55.3 • Rank —

Competitors: 425
74.6
users

Opportunity: 58.0 • Difficulty: 52.5 • Rank —

Competitors: 430
74.6
within

Opportunity: 58.0 • Difficulty: 56.2 • Rank —

Competitors: 740
80.8

Unranked opportunities

new

Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
experience

Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134
device

Opportunity: 58.0 • Difficulty: 55.3 • Competitors: 425
users

Opportunity: 58.0 • Difficulty: 52.5 • Competitors: 430
within

Opportunity: 58.0 • Difficulty: 56.2 • Competitors: 740

High competition keywords

new

Total apps: 10,701 • Major competitors: 2,341

Latest rank: — • Difficulty: 63.9
experience

Total apps: 5,154 • Major competitors: 1,134

Latest rank: — • Difficulty: 59.1
different

Total apps: 4,440 • Major competitors: 823

Latest rank: — • Difficulty: 55.7
mobile

Total apps: 3,947 • Major competitors: 846

Latest rank: — • Difficulty: 60.2
including

Total apps: 3,880 • Major competitors: 926

Latest rank: — • Difficulty: 62.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
new	59	100	64	91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6	—	—	2,341 major competitor apps
productivity	57	100	38	50 167 competing apps Median installs: 216,200 Avg rating: 4.7	—	—	34 major competitor apps
device	58	100	55	75 1,985 competing apps Median installs: 265,675 Avg rating: 4.6	—	—	425 major competitor apps
users	58	100	52	75 1,979 competing apps Median installs: 259,400 Avg rating: 4.6	—	—	430 major competitor apps
experience	59	100	59	84 5,154 competing apps Median installs: 261,775 Avg rating: 4.6	—	—	1,134 major competitor apps
within	58	100	56	81 3,722 competing apps Median installs: 259,688 Avg rating: 4.6	—	—	740 major competitor apps
collection	58	100	48	70 1,259 competing apps Median installs: 268,700 Avg rating: 4.6	—	—	276 major competitor apps
used	58	100	53	72 1,494 competing apps Median installs: 237,800 Avg rating: 4.6	—	—	279 major competitor apps
content	58	100	57	76 2,368 competing apps Median installs: 245,025 Avg rating: 4.6	—	—	481 major competitor apps
mobile	58	100	60	81 3,947 competing apps Median installs: 251,675 Avg rating: 4.7	—	—	846 major competitor apps
including	58	100	62	81 3,880 competing apps Median installs: 285,400 Avg rating: 4.6	—	—	926 major competitor apps
diary	57	100	32	45 98 competing apps Median installs: 318,688 Avg rating: 4.7	—	—	22 major competitor apps
function	57	100	38	58 375 competing apps Median installs: 210,150 Avg rating: 4.6	—	—	52 major competitor apps
move	58	100	51	71 1,366 competing apps Median installs: 278,150 Avg rating: 4.6	—	—	311 major competitor apps
individuals	57	100	34	52 196 competing apps Median installs: 221,938 Avg rating: 4.6	—	—	31 major competitor apps
code	58	100	49	62 553 competing apps Median installs: 242,575 Avg rating: 4.6	—	—	110 major competitor apps
market	20	100	53	60 463 competing apps Median installs: 290,200 Avg rating: 4.6	—	—	116 major competitor apps
provides	58	100	49	74 1,846 competing apps Median installs: 221,075 Avg rating: 4.6	—	—	308 major competitor apps
tool	58	100	47	69 1,134 competing apps Median installs: 210,275 Avg rating: 4.6	—	—	170 major competitor apps
upon	58	100	41	62 570 competing apps Median installs: 215,925 Avg rating: 4.6	—	—	98 major competitor apps
register	57	100	39	56 295 competing apps Median installs: 222,025 Avg rating: 4.6	—	—	52 major competitor apps
allows	58	100	50	75 2,119 competing apps Median installs: 225,625 Avg rating: 4.6	—	—	351 major competitor apps
offering	58	100	45	63 618 competing apps Median installs: 254,412 Avg rating: 4.7	—	—	149 major competitor apps
immersive	58	100	47	65 718 competing apps Median installs: 257,575 Avg rating: 4.6	—	—	148 major competitor apps
user	58	100	52	77 2,498 competing apps Median installs: 242,250 Avg rating: 4.6	—	—	453 major competitor apps

App Description

The TAP application is the immersive mobile experience for individuals participating in McKinsey Private research & data collection. This is a productivity tool used in conjunction with a survey, diary study, market research or data collection campaign including rich media files. TAP also provides our “off-line” capabilities truly enabling our teams to move anywhere.
TAP integrates to a collection engine provided by ConfirmIT offering SODA. SODA creates and deploys the content that runs natively within the TAP application. TAP provides to vehicles for providing content to uses an installed TAP App:
¬ Unmanaged user - Users are provided a campaign\individualized pin code. When this pin code is entered to the app, a a “sync” function will pull the associated collection from the server
¬ Managed User – Users can be provided a “login” that allows them to register their device with our systems. Campaign managers can associate different campaigns to the users account, and the system will “push” updates and new content that is assigned.
Data will sync opportunistically to the server if/when bandwidth is present. If the device is “off-line” data is stored in a PTY encrypted format. Upon upload to the server, the data is removed from the device.