Tap - Collect & Connect

Category: Business

ASO Keyword Dashboard

Tracking 75 keywords for Tap - Collect & Connect in Apple App Store

Developer: McKinsey & Company Category: business

Tap - Collect & Connect tracks 75 keywords (no keywords rank yet; 75 need traction). Key metrics: opportunity 70.3, difficulty 39.7.

Tracked keywords

0 ranked • 75 not ranking yet

Top 10 coverage

—

Best rank — • Latest leader —

Avg opportunity

70.3

Top keyword: productivity

Avg difficulty

39.7

Lower scores indicate easier wins

Opportunity leaders

productivity

Opportunity: 73.0 • Difficulty: 38.8 • Rank —

Competitors: 35
64.4
individuals

Opportunity: 73.0 • Difficulty: 39.5 • Rank —

Competitors: 25
65.8
upon

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 86
67.7
stored

Opportunity: 73.0 • Difficulty: 41.2 • Rank —

Competitors: 41
68.5
research

Opportunity: 73.0 • Difficulty: 40.3 • Rank —

Competitors: 50
66.8

Unranked opportunities

productivity

Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 35
individuals

Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 25
upon

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 86
stored

Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 41
research

Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 50

High competition keywords

new

Total apps: 185,432 • Major competitors: 2,049

Latest rank: — • Difficulty: 53.4
experience

Total apps: 119,060 • Major competitors: 1,169

Latest rank: — • Difficulty: 51.4
mobile

Total apps: 117,283 • Major competitors: 771

Latest rank: — • Difficulty: 51.3
different

Total apps: 93,983 • Major competitors: 829

Latest rank: — • Difficulty: 50.3
data

Total apps: 83,822 • Major competitors: 465

Latest rank: — • Difficulty: 49.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
new	65	100	53	88 185,432 competing apps Median installs: 75 Avg rating: 4.1	—	—	2,049 major competitor apps
productivity	73	100	39	64 6,947 competing apps Median installs: 25 Avg rating: 4.2	—	—	35 major competitor apps
device	69	100	48	79 49,033 competing apps Median installs: 50 Avg rating: 3.9	—	—	423 major competitor apps
users	68	100	48	80 61,686 competing apps Median installs: 25 Avg rating: 4.1	—	—	362 major competitor apps
experience	66	100	51	85 119,060 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,169 major competitor apps
within	68	100	49	81 68,513 competing apps Median installs: 50 Avg rating: 4.1	—	—	654 major competitor apps
collection	70	100	45	75 29,582 competing apps Median installs: 50 Avg rating: 4.2	—	—	278 major competitor apps
used	68	100	48	79 51,140 competing apps Median installs: 50 Avg rating: 4.0	—	—	236 major competitor apps
content	68	100	48	79 54,253 competing apps Median installs: 50 Avg rating: 4.2	—	—	493 major competitor apps
mobile	66	100	51	85 117,283 competing apps Median installs: 25 Avg rating: 4.0	—	—	771 major competitor apps
including	68	100	49	81 69,250 competing apps Median installs: 50 Avg rating: 4.1	—	—	749 major competitor apps
diary	71	100	35	58 2,998 competing apps Median installs: 50 Avg rating: 4.2	—	—	21 major competitor apps
function	72	100	42	69 13,745 competing apps Median installs: 50 Avg rating: 3.9	—	—	54 major competitor apps
move	70	100	45	74 27,189 competing apps Median installs: 75 Avg rating: 4.1	—	—	272 major competitor apps
individuals	73	100	40	66 8,459 competing apps Median installs: 25 Avg rating: 4.2	—	—	25 major competitor apps
code	71	100	44	72 20,361 competing apps Median installs: 25 Avg rating: 4.0	—	—	107 major competitor apps
market	72	100	42	70 14,148 competing apps Median installs: 25 Avg rating: 4.2	—	—	107 major competitor apps
provides	67	100	49	82 73,582 competing apps Median installs: 25 Avg rating: 4.1	—	—	260 major competitor apps
tool	69	100	47	78 47,440 competing apps Median installs: 50 Avg rating: 4.1	—	—	165 major competitor apps
upon	73	100	41	68 10,932 competing apps Median installs: 75 Avg rating: 4.2	—	—	86 major competitor apps
register	72	100	42	70 15,210 competing apps Median installs: 25 Avg rating: 4.0	—	—	41 major competitor apps
allows	67	100	49	82 81,037 competing apps Median installs: 50 Avg rating: 4.0	—	—	282 major competitor apps
offering	71	100	43	72 19,606 competing apps Median installs: 25 Avg rating: 4.2	—	—	147 major competitor apps
immersive	72	100	42	69 13,138 competing apps Median installs: 75 Avg rating: 4.2	—	—	161 major competitor apps
user	68	100	49	81 64,837 competing apps Median installs: 50 Avg rating: 4.0	—	—	456 major competitor apps

App Description

The TAP application is the immersive mobile experience for individuals participating in McKinsey Private research & data collection. This is a productivity tool used in conjunction with a survey, diary study, market research or data collection campaign including rich media files. TAP also provides our “off-line” capabilities truly enabling our teams to move anywhere.
TAP integrates to a collection engine provided by ConfirmIT offering SODA. SODA creates and deploys the content that runs natively within the TAP application. TAP provides to vehicles for providing content to uses an installed TAP App:
¬ Unmanaged user - Users are provided a campaign\individualized pin code. When this pin code is entered to the app, a a “sync” function will pull the associated collection from the server
¬ Managed User – Users can be provided a “login” that allows them to register their device with our systems. Campaign managers can associate different campaigns to the users account, and the system will “push” updates and new content that is assigned.
Data will sync opportunistically to the server if/when bandwidth is present. If the device is “off-line” data is stored in a PTY encrypted format. Upon upload to the server, the data is removed from the device.