Tap - Collect & Connect

Category: Business

ASO Keyword Dashboard

Tracking 75 keywords for Tap - Collect & Connect in Apple App Store

Developer: McKinsey & Company Category: business

Tap - Collect & Connect tracks 75 keywords (no keywords rank yet; 75 need traction). Key metrics: opportunity 70.3, difficulty 40.3.

Tracked keywords

0 ranked • 75 not ranking yet

Top 10 coverage

—

Best rank — • Latest leader —

Avg opportunity

70.3

Top keyword: productivity

Avg difficulty

40.3

Lower scores indicate easier wins

Opportunity leaders

productivity

Opportunity: 73.0 • Difficulty: 39.2 • Rank —

Competitors: 66
64.5
individuals

Opportunity: 73.0 • Difficulty: 39.5 • Rank —

Competitors: 55
65.6
upon

Opportunity: 73.0 • Difficulty: 40.9 • Rank —

Competitors: 167
67.5
stored

Opportunity: 73.0 • Difficulty: 41.3 • Rank —

Competitors: 94
68.3
research

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 102
66.9

Unranked opportunities

productivity

Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 66
individuals

Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 55
upon

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 167
stored

Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 94
research

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 102

High competition keywords

new

Total apps: 183,115 • Major competitors: 3,676

Latest rank: — • Difficulty: 54.0
experience

Total apps: 122,446 • Major competitors: 2,106

Latest rank: — • Difficulty: 52.1
mobile

Total apps: 120,199 • Major competitors: 1,518

Latest rank: — • Difficulty: 51.9
different

Total apps: 95,090 • Major competitors: 1,591

Latest rank: — • Difficulty: 50.8
data

Total apps: 86,710 • Major competitors: 950

Latest rank: — • Difficulty: 50.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
new	65	100	54	88 183,115 competing apps Median installs: 200 Avg rating: 4.2	—	—	3,676 major competitor apps
productivity	73	100	39	65 7,174 competing apps Median installs: 100 Avg rating: 4.3	—	—	66 major competitor apps
device	69	100	48	79 50,250 competing apps Median installs: 200 Avg rating: 4.0	—	—	807 major competitor apps
users	68	100	49	80 60,776 competing apps Median installs: 150 Avg rating: 4.1	—	—	636 major competitor apps
experience	66	100	52	85 122,446 competing apps Median installs: 150 Avg rating: 4.2	—	—	2,106 major competitor apps
within	68	100	49	81 67,497 competing apps Median installs: 200 Avg rating: 4.2	—	—	1,248 major competitor apps
collection	70	100	46	75 30,231 competing apps Median installs: 150 Avg rating: 4.2	—	—	507 major competitor apps
used	69	100	48	79 50,703 competing apps Median installs: 150 Avg rating: 4.0	—	—	467 major competitor apps
content	68	100	49	79 55,786 competing apps Median installs: 200 Avg rating: 4.3	—	—	934 major competitor apps
mobile	66	100	52	85 120,199 competing apps Median installs: 150 Avg rating: 4.1	—	—	1,518 major competitor apps
including	68	100	50	81 68,047 competing apps Median installs: 200 Avg rating: 4.2	—	—	1,358 major competitor apps
diary	72	100	35	58 3,078 competing apps Median installs: 150 Avg rating: 4.2	—	—	45 major competitor apps
function	72	100	42	69 13,887 competing apps Median installs: 100 Avg rating: 3.9	—	—	141 major competitor apps
move	70	100	45	74 26,840 competing apps Median installs: 200 Avg rating: 4.1	—	—	486 major competitor apps
individuals	73	100	40	66 8,313 competing apps Median installs: 100 Avg rating: 4.3	—	—	55 major competitor apps
code	71	100	44	72 20,809 competing apps Median installs: 100 Avg rating: 4.1	—	—	222 major competitor apps
market	72	100	43	70 14,514 competing apps Median installs: 100 Avg rating: 4.2	—	—	208 major competitor apps
provides	67	100	49	81 72,765 competing apps Median installs: 100 Avg rating: 4.1	—	—	532 major competitor apps
tool	69	100	47	78 48,504 competing apps Median installs: 150 Avg rating: 4.1	—	—	343 major competitor apps
upon	73	100	41	67 10,798 competing apps Median installs: 300 Avg rating: 4.2	—	—	167 major competitor apps
register	72	100	42	70 15,472 competing apps Median installs: 100 Avg rating: 4.1	—	—	113 major competitor apps
allows	67	100	50	82 80,395 competing apps Median installs: 150 Avg rating: 4.0	—	—	603 major competitor apps
offering	71	100	44	72 19,971 competing apps Median installs: 100 Avg rating: 4.3	—	—	255 major competitor apps
immersive	72	100	43	69 13,550 competing apps Median installs: 250 Avg rating: 4.2	—	—	293 major competitor apps
user	68	100	49	81 66,915 competing apps Median installs: 150 Avg rating: 4.1	—	—	908 major competitor apps

App Description

The TAP application is the immersive mobile experience for individuals participating in McKinsey Private research & data collection. This is a productivity tool used in conjunction with a survey, diary study, market research or data collection campaign including rich media files. TAP also provides our “off-line” capabilities truly enabling our teams to move anywhere.
TAP integrates to a collection engine provided by ConfirmIT offering SODA. SODA creates and deploys the content that runs natively within the TAP application. TAP provides to vehicles for providing content to uses an installed TAP App:
¬ Unmanaged user - Users are provided a campaign\individualized pin code. When this pin code is entered to the app, a a “sync” function will pull the associated collection from the server
¬ Managed User – Users can be provided a “login” that allows them to register their device with our systems. Campaign managers can associate different campaigns to the users account, and the system will “push” updates and new content that is assigned.
Data will sync opportunistically to the server if/when bandwidth is present. If the device is “off-line” data is stored in a PTY encrypted format. Upon upload to the server, the data is removed from the device.