BFA

For The Dedicated

Built for Athletes is your go-to destination for premium gym gear, backpacks, and performance apparel. Designed for those who push limits, the app lets you shop, track your favourites, and access exclusive athlete collections and content, all in one place.

Features:
• Shop elite training backpacks, apparel, and accessories
• Get early access to limited-edition gear and drops
• Save and track your favourite products
• Exclusive offers and athlete insights

Built For Athletes. For The Dedicated.

Born in the gym, we set out with a clear mission: create gear that works as hard as you do. From the start, our focus has been simple - functionality, durability, and style. Our iconic backpacks became a staple in the fitness community because they were
built for real training, real competition, and real life. That heritage sets us apart from the rest: we know what it takes, because we’ve been there from day one. Because being dedicated isn’t just about sport - it’s about showing up, pushing on, and chasing progress every single day. Whether you’re chasing your first milestone or your next big goal, we’re here to carry your kit, your progress, and your grit.

Fuel your workouts, elevate your style, and stay ahead of the game with expert training tips and workouts on our Training Log - all in one app.