American Century Investments
ASO Keyword Dashboard
Tracking 110 keywords for American Century Investments in Google Play
American Century Investments tracks 110 keywords (1 keyword ranks; 109 need traction). Key metrics: 0% top-10 coverage, opportunity 70.7, difficulty 47.7, best rank 15.
Invest for What Matters Most
Tracked keywords
110
1 ranked • 109 not ranking yet
Top 10 coverage
0%
Best rank 15 • Latest leader —
Avg opportunity
70.7
Top keyword: college
Avg difficulty
47.7
Lower scores indicate easier wins
Opportunity leaders
- 63.6
college
Opportunity: 75.0 • Difficulty: 39.2 • Rank —
Competitors: 242
- 61.4
phone number
Opportunity: 74.0 • Difficulty: 59.7 • Rank —
Competitors: 625
- 64.7
minimum
Opportunity: 74.0 • Difficulty: 44.8 • Rank —
Competitors: 793
- 64.0
hide
Opportunity: 74.0 • Difficulty: 55.3 • Rank —
Competitors: 1,235
- 62.6
distribution
Opportunity: 74.0 • Difficulty: 38.6 • Rank —
Competitors: 216
Unranked opportunities
college
Opportunity: 75.0 • Difficulty: 39.2 • Competitors: 242
phone number
Opportunity: 74.0 • Difficulty: 59.7 • Competitors: 625
minimum
Opportunity: 74.0 • Difficulty: 44.8 • Competitors: 793
hide
Opportunity: 74.0 • Difficulty: 55.3 • Competitors: 1,235
distribution
Opportunity: 74.0 • Difficulty: 38.6 • Competitors: 216
High competition keywords
access
Total apps: 339,043 • Major competitors: 11,559
Latest rank: — • Difficulty: 59.5
help
Total apps: 282,188 • Major competitors: 14,387
Latest rank: — • Difficulty: 59.7
mobile
Total apps: 280,792 • Major competitors: 10,253
Latest rank: — • Difficulty: 56.3
features
Total apps: 253,887 • Major competitors: 13,784
Latest rank: — • Difficulty: 59.3
available
Total apps: 199,899 • Major competitors: 9,729
Latest rank: — • Difficulty: 59.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| century | 73 | 100 | 35 | 56 3,345 competing apps Median installs: 2,237 Avg rating: 2.1 | 15 | 15 | 89 major competitor apps |
| level | 68 | 100 | 55 | 80 109,650 competing apps Median installs: 1,859 Avg rating: 2.1 | — | — | 6,423 major competitor apps |
| 69 | 100 | 50 | 77 69,407 competing apps Median installs: 2,060 Avg rating: 2.1 | — | — | 2,876 major competitor apps | |
| communication | 70 | 100 | 48 | 76 57,428 competing apps Median installs: 605 Avg rating: 1.7 | — | — | 1,191 major competitor apps |
| investing | 73 | 100 | 39 | 58 4,678 competing apps Median installs: 2,811 Avg rating: 2.1 | — | — | 298 major competitor apps |
| change | 68 | 100 | 53 | 79 90,509 competing apps Median installs: 3,508 Avg rating: 2.2 | — | — | 5,877 major competitor apps |
| member | 72 | 100 | 44 | 71 27,696 competing apps Median installs: 1,034 Avg rating: 2.0 | — | — | 1,043 major competitor apps |
| phone | 67 | 100 | 62 | 83 152,369 competing apps Median installs: 2,624 Avg rating: 2.1 | — | — | 8,545 major competitor apps |
| connected | 69 | 100 | 51 | 78 74,127 competing apps Median installs: 549 Avg rating: 1.8 | — | — | 2,177 major competitor apps |
| individual | 71 | 100 | 49 | 73 38,138 competing apps Median installs: 1,239 Avg rating: 1.9 | — | — | 1,070 major competitor apps |
| management | 68 | 100 | 50 | 80 111,277 competing apps Median installs: 490 Avg rating: 1.7 | — | — | 2,440 major competitor apps |
| manage | 66 | 100 | 56 | 84 186,292 competing apps Median installs: 650 Avg rating: 1.9 | — | — | 6,752 major competitor apps |
| educational | 70 | 100 | 48 | 76 60,759 competing apps Median installs: 981 Avg rating: 1.8 | — | — | 2,027 major competitor apps |
| phone number | 74 | 100 | 60 | 61 7,189 competing apps Median installs: 3,898 Avg rating: 2.1 | — | — | 625 major competitor apps |
| service | 67 | 100 | 55 | 82 134,155 competing apps Median installs: 1,199 Avg rating: 1.9 | — | — | 5,360 major competitor apps |
| available | 66 | 100 | 60 | 84 199,899 competing apps Median installs: 2,015 Avg rating: 2.1 | — | — | 9,729 major competitor apps |
| traditional | 71 | 100 | 46 | 73 36,002 competing apps Median installs: 1,324 Avg rating: 1.9 | — | — | 1,409 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,792 competing apps Median installs: 1,234 Avg rating: 2.0 | — | — | 10,253 major competitor apps |
| goal | 70 | 100 | 47 | 74 43,021 competing apps Median installs: 1,124 Avg rating: 1.9 | — | — | 1,781 major competitor apps |
| key | 68 | 100 | 53 | 81 120,316 competing apps Median installs: 1,103 Avg rating: 1.9 | — | — | 5,380 major competitor apps |
| help | 65 | 100 | 60 | 87 282,188 competing apps Median installs: 1,657 Avg rating: 2.1 | — | — | 14,387 major competitor apps |
| touch | 69 | 100 | 53 | 76 63,128 competing apps Median installs: 1,601 Avg rating: 2.1 | — | — | 3,393 major competitor apps |
| account | 68 | 100 | 55 | 79 93,969 competing apps Median installs: 1,719 Avg rating: 2.1 | — | — | 4,674 major competitor apps |
| update | 70 | 100 | 57 | 75 52,157 competing apps Median installs: 1,379 Avg rating: 2.0 | — | — | 2,402 major competitor apps |
| services | 68 | 100 | 56 | 80 103,678 competing apps Median installs: 918 Avg rating: 1.8 | — | — | 4,001 major competitor apps |
App Description
Invest for What Matters Most
Currently features are available for individual investor mutual fund, brokerage and workplace retirement plan participant accounts. Transactional features are not available for brokerage, workplace retirement plan and Private Client Group accounts. The app is not available for 529 college savings accounts.
Stay In Tune to the Markets
Market activity can impact your investments but keep a long-term view. That’s how our professionals position our investments regardless of what markets do.
Check Balances on the Go
View your accounts on the Dashboard screen and find:
• Your total balance
• An interactive balance history chart where you can tap and drag for a custom timeframe or a specific day's balance
• Individual account balances and the ability to personalize each account name
• Your investment performance at the last market close
• The percentage of change from day to day
Invest More for Your Goals
Adding to an existing account is quick and easy.
• Select “Buy” for the fund for which you want to buy shares, key in amount, and choose your bank.
• You must have a bank account on file.
• Available for existing traditional IRA, Roth IRA and mutual fund accounts.
Additional investments into workplace retirement plan, 529, brokerage and Private Client Group accounts are not available through the app.
Access your documents are easier than ever
View, download, and manage tax forms, account statements, and transactions from the tips of your fingers.
View Personal Performance
See how your investments performed this week, this month, this year or over the total years you’ve invested. Reviewing performance can help you:
• Make investment decisions
• Evaluate your risk
Review Retirement Progress
Stay on top of this major goal and:
• See the annual contribution limit and how close you are to it.
• View your Required Minimum Distribution (RMD).
• View your retirement investments total balance.
View Recent Transactions
Review transaction activities from the past 90 days in Recent History. Not available for workplace retirement plan, 529, brokerage or Private Client Group accounts.
Make Changes Quickly
• Manage email address updates and indicate your primary email for your account.
• Manage your phone number and add up to two numbers on file.
• Manage your primary address or mailing address.
• Change your password and manage your biometric settings (face and touch recognition) for your security.
• Manage bank accounts on file.
• Manage Beneficiaries for retirement accounts.
• View and update your Cost Basis methods for your individual holdings.
• View and update your e-Communication preferences for your accounts.
• View or hide zero balance accounts, and toggle back and forth.
This material has been prepared for educational purposes only. It is not intended to provide, and should not be relied upon for, investment, accounting, legal or tax advice.
Brokerage services are provided by American Century Brokerage, a division of American Century Investment Services, Inc., registered broker/dealer, Member FINRA, SIPC®.
Private Client Group advisory services are provided by American Century Investments Private Client Group, Inc., a registered investment advisor. This service is generally for clients with a minimum $50,000 investment. Call us to determine the level of service that is appropriate for you. The advisory service provides discretionary investment management for a fee. All investing involves risk.
©2026 American Century Proprietary Holdings, Inc. All rights reserved.
