Bahasa Ibu Records, or BIR for short, is a subsidiary of demajors Records, focusing on popular music with local Indonesian traditions. Established on April 21, 2023, BIR is dedicated to preserving the richness of traditional Indonesian music while supporting the development of the local music industry.

Bahasa Ibu Records, or BIR, has a very specific focus: becoming a home for local musicians who create music in their native languages ​​or regional languages. With a noble mission to enliven the Indonesian music industry, Bahasa Ibu Records strives to empower musicians who want to explore the roots of Indonesian culture and musical traditions.

In today's modern world, music in native languages ​​or regional languages ​​holds crucial value in preserving cultural heritage and passing it on to future generations. Bahasa Ibu Records understands that behind every lyric and melody rooted in local culture lies a captivating story and values ​​of local wisdom that must be preserved.

By providing a platform for local musicians who want to express themselves in their native language, Bahasa Ibu Records not only helps enliven the Indonesian music industry but also provides the support needed to create unique works that reflect the rich culture of various regions in Indonesia. By combining traditional and modern elements, Bahasa Ibu Records creates a bridge that allows traditional Indonesian music to remain relevant in the changing times. Bahasa Ibu Records plays a vital role in preserving the heritage of traditional music, stimulating the creativity of local musicians, and encouraging public appreciation for the mother tongue and the rich culture preserved in the music of various regions in Indonesia.