Brandefy: Affordable Beauty

Developer: Brandefy, Inc.

Category: Beauty

16.9K installs

55 ratings

+3 weekly installs

trend steady

+45 monthly installs

trend steady

ASO Keyword Dashboard

Tracking 87 keywords for Brandefy: Affordable Beauty in Google Play

Developer: Brandefy, Inc. Category: beauty Rating: 3.6

Brandefy: Affordable Beauty tracks 87 keywords (2 keywords rank; 85 need traction). Key metrics: 0% top-10 coverage, opportunity 68.0, difficulty 53.2, best rank 11.

Skincare & Makeup Reviews

Tracked keywords

2 ranked • 85 not ranking yet

Top 10 coverage

Best rank 11 • Latest leader 108

Avg opportunity

68.0

Top keyword: compare

Avg difficulty

53.2

Lower scores indicate easier wins

Opportunity leaders

compare

Opportunity: 73.0 • Difficulty: 49.7 • Rank 108

Competitors: 1,171
67.6
done

Opportunity: 73.0 • Difficulty: 54.9 • Rank —

Competitors: 937
67.9
side

Opportunity: 73.0 • Difficulty: 57.3 • Rank —

Competitors: 1,185
68.0
might

Opportunity: 73.0 • Difficulty: 58.7 • Rank —

Competitors: 1,378
68.2
brand

Opportunity: 72.0 • Difficulty: 52.0 • Rank 11

Competitors: 2,021
70.7

Unranked opportunities

done

Opportunity: 73.0 • Difficulty: 54.9 • Competitors: 937
side

Opportunity: 73.0 • Difficulty: 57.3 • Competitors: 1,185
might

Opportunity: 73.0 • Difficulty: 58.7 • Competitors: 1,378
trending

Opportunity: 72.0 • Difficulty: 79.6 • Competitors: 1,251
section

Opportunity: 72.0 • Difficulty: 49.7 • Competitors: 1,080

High competition keywords

new

Total apps: 193,474 • Major competitors: 25,823

Latest rank: — • Difficulty: 65.7
free

Total apps: 173,844 • Major competitors: 23,343

Latest rank: — • Difficulty: 64.4
easy

Total apps: 161,730 • Major competitors: 17,537

Latest rank: — • Difficulty: 61.7
like

Total apps: 150,415 • Major competitors: 21,531

Latest rank: — • Difficulty: 68.5
find

Total apps: 143,808 • Major competitors: 16,874

Latest rank: — • Difficulty: 65.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
brand	72	100	52	71 13,743 competing apps Median installs: 53,257 Avg rating: 3.0	11	11	2,021 major competitor apps
compare	73	100	50	68 9,065 competing apps Median installs: 41,806 Avg rating: 3.0	108	108	1,171 major competitor apps
free	64	100	64	90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1	—	—	23,343 major competitor apps
fun	66	100	64	84 87,777 competing apps Median installs: 58,861 Avg rating: 3.1	—	—	14,777 major competitor apps
best	65	100	63	87 131,644 competing apps Median installs: 43,740 Avg rating: 2.9	—	—	18,001 major competitor apps
new	64	100	66	90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0	—	—	25,823 major competitor apps
trending	72	100	80	66 7,301 competing apps Median installs: 62,834 Avg rating: 3.1	—	—	1,251 major competitor apps
share	66	100	65	86 102,576 competing apps Median installs: 35,820 Avg rating: 2.9	—	—	11,283 major competitor apps
easy	64	100	62	89 161,730 competing apps Median installs: 33,636 Avg rating: 2.8	—	—	17,537 major competitor apps
whether	67	100	58	83 76,585 competing apps Median installs: 31,919 Avg rating: 2.9	—	—	8,596 major competitor apps
section	72	100	50	70 12,915 competing apps Median installs: 29,599 Avg rating: 2.8	—	—	1,080 major competitor apps
wear	72	100	80	66 7,173 competing apps Median installs: 24,222 Avg rating: 3.2	—	—	839 major competitor apps
clean	71	100	54	71 14,967 competing apps Median installs: 36,083 Avg rating: 3.0	—	—	1,821 major competitor apps
date	69	100	60	77 31,688 competing apps Median installs: 26,732 Avg rating: 2.8	—	—	2,809 major competitor apps
save	67	100	65	83 75,490 competing apps Median installs: 41,387 Avg rating: 3.0	—	—	9,726 major competitor apps
working	71	100	56	73 18,347 competing apps Median installs: 30,163 Avg rating: 2.8	—	—	1,742 major competitor apps
find	65	100	65	88 143,808 competing apps Median installs: 36,002 Avg rating: 3.0	—	—	16,874 major competitor apps
help	65	100	66	87 123,065 competing apps Median installs: 36,787 Avg rating: 3.0	—	—	14,840 major competitor apps
virtual	71	100	55	74 20,442 competing apps Median installs: 54,128 Avg rating: 2.9	—	—	3,169 major competitor apps
photos	69	100	68	77 34,126 competing apps Median installs: 44,996 Avg rating: 3.0	—	—	4,901 major competitor apps
discover	68	100	63	81 52,912 competing apps Median installs: 37,326 Avg rating: 3.0	—	—	6,947 major competitor apps
search	67	100	67	82 64,261 competing apps Median installs: 33,401 Avg rating: 2.9	—	—	6,565 major competitor apps
take	66	100	63	85 93,453 competing apps Median installs: 41,741 Avg rating: 2.9	—	—	12,676 major competitor apps
mission	72	100	50	71 13,684 competing apps Median installs: 50,268 Avg rating: 3.0	—	—	2,166 major competitor apps
beauty	72	100	51	70 12,879 competing apps Median installs: 38,632 Avg rating: 2.9	—	—	1,862 major competitor apps

App Description

Skincare & Makeup Reviews

Working on your skincare routine on a budget? No problem. Our free app makes it easy to compare affordable products to your favorite prestige brand makeup & skincare buys so you can decide whether you want to switch to save or stick with the cult favorite. See swatches in the app done by makeup & skincare geeks. They compare products with the kind of vim and vigor someone might save for a triathlon… or a Netflix marathon (we don’t judge).

Our community of dermatologists, estheticians and makeup/skincare experts compare products side-by-side and share real results on things like color, wear time, and more. Give us all the makeup reviews, please! We also report on ingredients and share labeled swatch photos so you can see the products in action. Wondering what the best clean makeup is for your virtual date on Friday? Ask everyone in our Community section. Or check out our “Clean Beauty Faves” section for our favorite clean skincare and makeup.

We’re here to help you discover new products while you shop. Take your pricey routine and search for affordable equivalents by companies like The Ordinary, Milani, Acure, The Inkey List, Versed, and CeraVe. We do it by pulling makeup and skincare products from trending brands like Tatcha, Sunday Riley, Too Faced, Tarte, Drunk Elephant, and Glossier and put them to the test against rumored dupes (and you don’t have to keep these rumors hush, hush).

Join our community and have some fun discovering new makeup, skincare, and ways to save. We’re female-founded and on a mission to help you find the best products for your makeup & skincare budget!