Live Well at Citi

Developer: Citibank N.A.

Category: Health & Fitness

30K installs

205 ratings

+26 weekly installs

trend steady

+104 monthly installs

trend steady

ASO Keyword Dashboard

Tracking 35 keywords for Live Well at Citi in Google Play

Developer: Citibank N.A. Category: health_and_fitness Rating: 2.54

Live Well at Citi tracks 35 keywords (1 keyword ranks; 34 need traction). Key metrics: 0% top-10 coverage, opportunity 69.0, difficulty 53.0, best rank 20.

Provides users opportunities to stay healthy throughout the year

Tracked keywords

1 ranked • 34 not ranking yet

Top 10 coverage

Best rank 20 • Latest leader —

Avg opportunity

69.0

Top keyword: healthy

Avg difficulty

53.0

Lower scores indicate easier wins

Opportunity leaders

healthy

Opportunity: 73.0 • Difficulty: 45.9 • Rank —

Competitors: 912
67.9
fitness

Opportunity: 72.0 • Difficulty: 48.6 • Rank —

Competitors: 751
67.1
employees

Opportunity: 72.0 • Difficulty: 40.6 • Rank —

Competitors: 257
65.1
resources

Opportunity: 72.0 • Difficulty: 47.4 • Rank —

Competitors: 1,193
70.5
straight

Opportunity: 72.0 • Difficulty: 50.3 • Rank —

Competitors: 968
65.9

Unranked opportunities

healthy

Opportunity: 73.0 • Difficulty: 45.9 • Competitors: 912
fitness

Opportunity: 72.0 • Difficulty: 48.6 • Competitors: 751
employees

Opportunity: 72.0 • Difficulty: 40.6 • Competitors: 257
resources

Opportunity: 72.0 • Difficulty: 47.4 • Competitors: 1,193
straight

Opportunity: 72.0 • Difficulty: 50.3 • Competitors: 968

High competition keywords

access

Total apps: 126,428 • Major competitors: 11,667

Latest rank: — • Difficulty: 66.6
mobile

Total apps: 113,294 • Major competitors: 10,537

Latest rank: — • Difficulty: 60.5
information

Total apps: 101,893 • Major competitors: 7,805

Latest rank: — • Difficulty: 58.6
available

Total apps: 92,463 • Major competitors: 9,952

Latest rank: — • Difficulty: 66.4
favorite

Total apps: 80,965 • Major competitors: 10,433

Latest rank: — • Difficulty: 69.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
well	68	100	54	80 46,736 competing apps Median installs: 30,414 Avg rating: 2.7	20	20	4,373 major competitor apps
fitness	72	100	49	67 8,436 competing apps Median installs: 22,153 Avg rating: 2.9	—	—	751 major competitor apps
health	70	100	52	75 23,713 competing apps Median installs: 25,526 Avg rating: 2.7	—	—	1,845 major competitor apps
notifications	69	100	63	77 33,158 competing apps Median installs: 22,800 Avg rating: 2.8	—	—	2,906 major competitor apps
fitness challenges	66	100	27	32 75 competing apps Median installs: 28,355 Avg rating: 3.2	—	—	9 major competitor apps
phone	67	100	69	83 75,756 competing apps Median installs: 37,780 Avg rating: 3.0	—	—	9,010 major competitor apps
users	67	100	60	82 59,104 competing apps Median installs: 30,976 Avg rating: 2.8	—	—	6,026 major competitor apps
live	67	100	63	81 57,913 competing apps Median installs: 32,026 Avg rating: 3.0	—	—	6,601 major competitor apps
information	66	100	59	86 101,893 competing apps Median installs: 23,675 Avg rating: 2.6	—	—	7,805 major competitor apps
available	66	100	66	85 92,463 competing apps Median installs: 34,120 Avg rating: 2.9	—	—	9,952 major competitor apps
mobile	65	100	60	86 113,294 competing apps Median installs: 25,796 Avg rating: 2.8	—	—	10,537 major competitor apps
variety	68	100	57	80 49,032 competing apps Median installs: 47,792 Avg rating: 3.0	—	—	7,236 major competitor apps
access	65	100	67	87 126,428 competing apps Median installs: 25,852 Avg rating: 2.8	—	—	11,667 major competitor apps
stay	68	100	67	81 51,579 competing apps Median installs: 26,352 Avg rating: 3.0	—	—	5,332 major competitor apps
favorite	66	100	70	84 80,965 competing apps Median installs: 41,103 Avg rating: 3.0	—	—	10,433 major competitor apps
provides	67	100	60	83 71,787 competing apps Median installs: 26,302 Avg rating: 2.7	—	—	6,088 major competitor apps
year	71	100	52	72 15,452 competing apps Median installs: 34,542 Avg rating: 2.7	—	—	1,395 major competitor apps
work	68	100	61	81 52,752 competing apps Median installs: 28,708 Avg rating: 2.8	—	—	5,048 major competitor apps
wellness	71	100	42	61 3,473 competing apps Median installs: 20,720 Avg rating: 2.9	—	—	243 major competitor apps
feel	68	100	58	79 41,710 competing apps Median installs: 49,513 Avg rating: 3.0	—	—	5,784 major competitor apps
employees	72	100	41	65 6,487 competing apps Median installs: 14,864 Avg rating: 2.2	—	—	257 major competitor apps
resources	72	100	47	70 13,299 competing apps Median installs: 25,415 Avg rating: 3.0	—	—	1,193 major competitor apps
straight	72	100	50	66 7,234 competing apps Median installs: 40,751 Avg rating: 3.1	—	—	968 major competitor apps
providing	70	100	51	76 26,499 competing apps Median installs: 23,669 Avg rating: 2.7	—	—	2,120 major competitor apps
challenges	70	100	56	75 24,695 competing apps Median installs: 52,062 Avg rating: 3.1	—	—	4,028 major competitor apps

App Description

Provides users opportunities to stay healthy throughout the year

The Live Well at Citi mobile app will be available year-round, providing fitness and wellness challenges, health information and access to the resources you need to feel your best. Citigroup employees will have a mobile app that works with their busy lifestyle, so they can be healthy at work or on the go.

Key features:
1. Sync your favorite wearable for seamless tracking
2. Receive notifications straight to your phone about Citi health initiatives
3. Participate in a variety of health and fitness challenges