LazyPay: Loan App & Pay Later

15.1M installs
571.3K ratings
+16K weekly installs
trend steady
+160.3K monthly installs
trend steady
LazyPay: Loan App & Pay Later icon

ASO Keyword Dashboard

Tracking 163 keywords for LazyPay: Loan App & Pay Later in Google Play

Developer: PayU Finance (India) Private Limited Category: finance Rating: 4.26

LazyPay: Loan App & Pay Later tracks 163 keywords (no keywords rank yet; 163 need traction). Key metrics: opportunity 70.6, difficulty 45.1.

India’s credit super-app for Instant loans, BNPL, Utility bills and more

Tracked keywords

163

0  ranked •  163  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

70.6

Top keyword: finance

Avg difficulty

45.1

Lower scores indicate easier wins

Opportunity leaders

  • finance

    Opportunity: 74.0 • Difficulty: 41.6 • Rank —

    Competitors: 575

    63.4
  • fellow

    Opportunity: 74.0 • Difficulty: 41.8 • Rank —

    Competitors: 513

    64.9
  • transparency

    Opportunity: 74.0 • Difficulty: 38.7 • Rank —

    Competitors: 263

    63.0
  • fair

    Opportunity: 74.0 • Difficulty: 40.9 • Rank —

    Competitors: 478

    64.9
  • sample

    Opportunity: 74.0 • Difficulty: 39.5 • Rank —

    Competitors: 262

    60.2

Unranked opportunities

  • finance

    Opportunity: 74.0 • Difficulty: 41.6 • Competitors: 575

  • fellow

    Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 513

  • transparency

    Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 263

  • fair

    Opportunity: 74.0 • Difficulty: 40.9 • Competitors: 478

  • sample

    Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 262

High competition keywords

  • make

    Total apps: 330,777 • Major competitors: 20,543

    Latest rank: — • Difficulty: 57.9

  • free

    Total apps: 314,405 • Major competitors: 24,079

    Latest rank: — • Difficulty: 58.7

  • like

    Total apps: 285,734 • Major competitors: 22,335

    Latest rank: — • Difficulty: 60.7

  • experience

    Total apps: 281,814 • Major competitors: 16,614

    Latest rank: — • Difficulty: 57.0

  • mobile

    Total apps: 279,765 • Major competitors: 11,015

    Latest rank: — • Difficulty: 55.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
free651005988

314,405 competing apps

Median installs: 5,815

Avg rating: 2.7

24,079

major competitor apps

online661005584

193,623 competing apps

Median installs: 1,521

Avg rating: 2.4

10,122

major competitor apps

finance741004263

9,437 competing apps

Median installs: 1,950

Avg rating: 2.4

575

major competitor apps

share661005885

213,322 competing apps

Median installs: 2,941

Avg rating: 2.5

11,783

major competitor apps

discounts721004469

21,746 competing apps

Median installs: 1,187

Avg rating: 2.2

991

major competitor apps

fellow741004265

11,746 competing apps

Median installs: 728

Avg rating: 2.4

513

major competitor apps

single691005178

73,017 competing apps

Median installs: 2,392

Avg rating: 2.5

4,202

major competitor apps

make651005888

330,777 competing apps

Median installs: 2,478

Avg rating: 2.5

20,543

major competitor apps

users671005382

137,820 competing apps

Median installs: 1,373

Avg rating: 2.3

5,538

major competitor apps

range681005079

89,465 competing apps

Median installs: 1,448

Avg rating: 2.3

4,538

major competitor apps

experience651005787

281,814 competing apps

Median installs: 1,760

Avg rating: 2.5

16,614

major competitor apps

within681005180

104,013 competing apps

Median installs: 1,506

Avg rating: 2.3

4,174

major competitor apps

interest721005071

27,156 competing apps

Median installs: 2,508

Avg rating: 2.3

1,565

major competitor apps

information651005586

263,929 competing apps

Median installs: 1,195

Avg rating: 2.2

8,123

major competitor apps

management681005080

109,067 competing apps

Median installs: 569

Avg rating: 2.0

2,567

major competitor apps

payment691005078

80,096 competing apps

Median installs: 982

Avg rating: 2.2

3,421

major competitor apps

limited721004971

28,596 competing apps

Median installs: 4,815

Avg rating: 2.8

1,974

major competitor apps

transparency741003963

8,897 competing apps

Median installs: 574

Avg rating: 2.2

263

major competitor apps

using661005785

224,820 competing apps

Median installs: 2,842

Avg rating: 2.5

12,385

major competitor apps

money701004976

56,931 competing apps

Median installs: 4,836

Avg rating: 2.8

4,414

major competitor apps

favourite721004769

20,805 competing apps

Median installs: 3,977

Avg rating: 2.5

1,530

major competitor apps

mobile651005687

279,765 competing apps

Median installs: 1,394

Avg rating: 2.4

11,015

major competitor apps

rate701004775

49,505 competing apps

Median installs: 3,237

Avg rating: 2.2

2,247

major competitor apps

pay691005077

70,231 competing apps

Median installs: 1,712

Avg rating: 2.6

4,016

major competitor apps

loans731004059

5,159 competing apps

Median installs: 15,850

Avg rating: 2.6

477

major competitor apps

163 keywords
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App Description

India’s credit super-app for Instant loans, BNPL, Utility bills and more

Get credit that’s easy, instant and stress-free. With LazyPay, you get a free credit limit upto Rs.10,000 that you can use across 45,000+ online stores and merchants! Just repay the total every 15 or 30 days, interest-free.


Here’s what you can do on LazyPay:


🛒PayLater
Checkout on your favourite merchants in just one-tap! It’s completely free. No extra charges, no hidden fees. Shop, buy, spend from your credit limit and pay just one single bill every 15 days.
One-tap payments
No OTPs, CVVs or PINs
Repay just once every 15 days
No interest and no hidden charges


★ Get attractive discounts and offers on various merchants like Swiggy, Zomato, Myntra, Zepto and more.


★ A quick, simple KYC makes your experience a lot smoother. If you complete your KYC with us, you can increase your credit limit (upto as much as Rs. 5 lakhs), and get 30 days to repay your dues (that’s double the normal billing period!). In case you’re unable to pay your bill, you’ll also have options to repay your dues in EMIs.


🔌BillPay: Pay Utility Bills
With over 20,000+ supported billers, LazyPay allows you to pay utility bills with your credit limit. Pay electricity, gas, water bills in one-click; recharge FASTag, mobile postpaid, mobile prepaid, landline, DTH and more. Repay in one shot, along with your LazyPay dues, every 15 or 30 days.


🛞 Auto360
Your all-in-one vehicle management hub. Now you can add your vehicle, track challans, stay ahead of PUC and insurance expiries. Also, renew your vehicle insurance seamlessly—all in one place.


🎁 GiftCards
Now you can purchase vouchers of over 200+ brands like Amazon, Myntra, Flipkart and more on the LazyPay app. Use them to avail discounts ranging upto 30% on your purchases, or share them with your loved ones!


⚡XpressLoan: Instant Personal Loans
LazyPay offers instant personal loans for all your needs, big or small. Get online loans within minutes and use it for anything you want - no questions asked. Our instant personal loans are cash loans where the lump sum amount is transferred to your bank account. The entire process is paperless and 100% digital, for your convenience.
Personal loan interest rates range from 12% to 36% p.a. with EMI tenures from 3 months upto 60 months.


XpressLoans range from Rs. 3,000 to Rs. 5 lakh with an Annual Repayment Period (APR) from 3 to 60 months. Percentage rate (APR) between 12% - 36% on a reducing balance basis.


★Sample EMI Calculation★
For a loan amount = Rs 10,000 | Tenure = 6 months @ interest rate of 18%* p.a.
EMI will be = Rs 1,755/- p.m.
Processing fee = Rs. 200
Total Payment = Rs. 10,730
*Interest rate and processing fee may vary.


★ Join over 20 lakh fellow Indians using the LazyPay app everyday to get instant personal loans, and make payments easily.
★ We believe in total transparency and data safety and security. All your information is safe with us.
★ Have questions? Reach out to us anytime at wecare@lazypay.in


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Revolve rates - 36% to 42%. For Revolve there is no period for repayment. It's a monthly rolling feature.
Convert to EMI - 3 month 24% | 6 month 26% Tenure basis - 3 to 6 months.


Declaration
LazyPay is a platform that only facilitates money lending to duly registered NBFCs to users and complies with all applicable laws including RBI’s Fair Practices code. The details of the registered NBFCs who are partnered with us are mentioned below.
PayU Finance India Private Limited (“PayU Finance”)
https://www.payufin.in/