LazyPay: Loan App & Pay Later

15.2M installs
573K ratings
1.3M monthly active users
Revenue not available
Install Trends
Weekly +31.1K
Steady
Monthly +147.2K
Steady
LazyPay: Loan App & Pay Later icon

ASO Keyword Dashboard

Tracking 163 keywords for LazyPay: Loan App & Pay Later in Google Play

Developer: PayU Finance (India) Private Limited Category: finance Rating: 4.26

LazyPay: Loan App & Pay Later tracks 163 keywords (no keywords rank yet; 163 need traction). Key metrics: opportunity 70.6, difficulty 46.2.

India’s credit super-app for Instant loans, BNPL, Utility bills and more

Tracked keywords

163

0  ranked •  163  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

70.6

Top keyword: normal

Avg difficulty

46.2

Lower scores indicate easier wins

Opportunity leaders

  • normal

    Opportunity: 75.0 • Difficulty: 41.6 • Rank —

    Competitors: 623

    63.7
  • finance

    Opportunity: 74.0 • Difficulty: 42.3 • Rank —

    Competitors: 538

    63.5
  • fellow

    Opportunity: 74.0 • Difficulty: 42.2 • Rank —

    Competitors: 480

    64.9
  • transparency

    Opportunity: 74.0 • Difficulty: 38.9 • Rank —

    Competitors: 246

    63.1
  • fair

    Opportunity: 74.0 • Difficulty: 41.3 • Rank —

    Competitors: 452

    65.0

Unranked opportunities

  • normal

    Opportunity: 75.0 • Difficulty: 41.6 • Competitors: 623

  • finance

    Opportunity: 74.0 • Difficulty: 42.3 • Competitors: 538

  • fellow

    Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 480

  • transparency

    Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 246

  • fair

    Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 452

High competition keywords

  • make

    Total apps: 327,341 • Major competitors: 18,223

    Latest rank: — • Difficulty: 58.8

  • free

    Total apps: 322,124 • Major competitors: 22,301

    Latest rank: — • Difficulty: 60.0

  • experience

    Total apps: 291,024 • Major competitors: 15,362

    Latest rank: — • Difficulty: 58.0

  • like

    Total apps: 289,444 • Major competitors: 20,631

    Latest rank: — • Difficulty: 62.7

  • mobile

    Total apps: 280,792 • Major competitors: 10,253

    Latest rank: — • Difficulty: 56.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
free651006088

322,124 competing apps

Median installs: 4,278

Avg rating: 2.3

22,301

major competitor apps

online661005684

196,125 competing apps

Median installs: 1,362

Avg rating: 1.9

9,435

major competitor apps

finance741004263

9,688 competing apps

Median installs: 1,564

Avg rating: 1.9

538

major competitor apps

share661006085

216,684 competing apps

Median installs: 2,229

Avg rating: 2.1

10,850

major competitor apps

discounts721004469

21,519 competing apps

Median installs: 1,100

Avg rating: 1.9

902

major competitor apps

fellow741004265

11,856 competing apps

Median installs: 705

Avg rating: 1.9

480

major competitor apps

single691005278

75,078 competing apps

Median installs: 1,819

Avg rating: 2.0

3,979

major competitor apps

make651005988

327,341 competing apps

Median installs: 2,047

Avg rating: 2.1

18,223

major competitor apps

users671005482

136,094 competing apps

Median installs: 1,207

Avg rating: 1.9

4,822

major competitor apps

range681005179

90,340 competing apps

Median installs: 1,278

Avg rating: 1.9

4,149

major competitor apps

experience651005887

291,024 competing apps

Median installs: 1,456

Avg rating: 2.0

15,362

major competitor apps

within681005280

102,786 competing apps

Median installs: 1,281

Avg rating: 1.9

3,681

major competitor apps

interest721005271

27,568 competing apps

Median installs: 1,764

Avg rating: 1.9

1,435

major competitor apps

information651005586

267,617 competing apps

Median installs: 1,023

Avg rating: 1.9

7,567

major competitor apps

management681005080

111,277 competing apps

Median installs: 490

Avg rating: 1.7

2,440

major competitor apps

payment691005078

78,794 competing apps

Median installs: 1,037

Avg rating: 1.8

3,268

major competitor apps

limited721005071

29,288 competing apps

Median installs: 3,900

Avg rating: 2.2

1,845

major competitor apps

transparency741003963

9,201 competing apps

Median installs: 483

Avg rating: 1.8

246

major competitor apps

using661005885

221,966 competing apps

Median installs: 2,289

Avg rating: 2.0

10,965

major competitor apps

money701005076

60,985 competing apps

Median installs: 3,163

Avg rating: 2.2

4,147

major competitor apps

favourite721004869

21,016 competing apps

Median installs: 3,038

Avg rating: 2.1

1,418

major competitor apps

mobile651005687

280,792 competing apps

Median installs: 1,234

Avg rating: 2.0

10,253

major competitor apps

rate701004875

50,247 competing apps

Median installs: 2,148

Avg rating: 1.9

2,055

major competitor apps

pay691005077

71,257 competing apps

Median installs: 1,468

Avg rating: 2.1

3,833

major competitor apps

loans731004159

5,061 competing apps

Median installs: 9,027

Avg rating: 2.3

394

major competitor apps

163 keywords
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App Description

India’s credit super-app for Instant loans, BNPL, Utility bills and more

Get credit that’s easy, instant and stress-free. With LazyPay, you get a free credit limit upto Rs.10,000 that you can use across 45,000+ online stores and merchants! Just repay the total every 15 or 30 days, interest-free.


Here’s what you can do on LazyPay:


🛒PayLater
Checkout on your favourite merchants in just one-tap! It’s completely free. No extra charges, no hidden fees. Shop, buy, spend from your credit limit and pay just one single bill every 15 days.
One-tap payments
No OTPs, CVVs or PINs
Repay just once every 15 days
No interest and no hidden charges


★ Get attractive discounts and offers on various merchants like Swiggy, Zomato, Myntra, Zepto and more.


★ A quick, simple KYC makes your experience a lot smoother. If you complete your KYC with us, you can increase your credit limit (upto as much as Rs. 5 lakhs), and get 30 days to repay your dues (that’s double the normal billing period!). In case you’re unable to pay your bill, you’ll also have options to repay your dues in EMIs.


🔌BillPay: Pay Utility Bills
With over 20,000+ supported billers, LazyPay allows you to pay utility bills with your credit limit. Pay electricity, gas, water bills in one-click; recharge FASTag, mobile postpaid, mobile prepaid, landline, DTH and more. Repay in one shot, along with your LazyPay dues, every 15 or 30 days.


🛞 Auto360
Your all-in-one vehicle management hub. Now you can add your vehicle, track challans, stay ahead of PUC and insurance expiries. Also, renew your vehicle insurance seamlessly—all in one place.


🎁 GiftCards
Now you can purchase vouchers of over 200+ brands like Amazon, Myntra, Flipkart and more on the LazyPay app. Use them to avail discounts ranging upto 30% on your purchases, or share them with your loved ones!


⚡XpressLoan: Instant Personal Loans
LazyPay offers instant personal loans for all your needs, big or small. Get online loans within minutes and use it for anything you want - no questions asked. Our instant personal loans are cash loans where the lump sum amount is transferred to your bank account. The entire process is paperless and 100% digital, for your convenience.
Personal loan interest rates range from 12% to 36% p.a. with EMI tenures from 3 months upto 60 months.


XpressLoans range from Rs. 3,000 to Rs. 5 lakh with an Annual Repayment Period (APR) from 3 to 60 months. Percentage rate (APR) between 12% - 36% on a reducing balance basis.


★Sample EMI Calculation★
For a loan amount = Rs 10,000 | Tenure = 6 months @ interest rate of 18%* p.a.
EMI will be = Rs 1,755/- p.m.
Processing fee = Rs. 200
Total Payment = Rs. 10,730
*Interest rate and processing fee may vary.


★ Join over 20 lakh fellow Indians using the LazyPay app everyday to get instant personal loans, and make payments easily.
★ We believe in total transparency and data safety and security. All your information is safe with us.
★ Have questions? Reach out to us anytime at wecare@lazypay.in


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Revolve rates - 36% to 42%. For Revolve there is no period for repayment. It's a monthly rolling feature.
Convert to EMI - 3 month 24% | 6 month 26% Tenure basis - 3 to 6 months.


Declaration
LazyPay is a platform that only facilitates money lending to duly registered NBFCs to users and complies with all applicable laws including RBI’s Fair Practices code. The details of the registered NBFCs who are partnered with us are mentioned below.
PayU Finance India Private Limited (“PayU Finance”)
https://www.payufin.in/