The City of Edinburgh Council
ASO Keyword Dashboard
Tracking 32 keywords for The City of Edinburgh Council in Google Play
The City of Edinburgh Council tracks 32 keywords (1 keyword ranks; 31 need traction). Key metrics: 100% top-10 coverage, opportunity 69.3, difficulty 49.9, best rank 2.
Access Council services, report issues and track updates – all in one easy app.
Tracked keywords
32
1 ranked • 31 not ranking yet
Top 10 coverage
100%
Best rank 2 • Latest leader —
Avg opportunity
69.3
Top keyword: context
Avg difficulty
49.9
Lower scores indicate easier wins
Opportunity leaders
- 60.1
context
Opportunity: 74.0 • Difficulty: 41.9 • Rank —
Competitors: 175
- 64.7
skip
Opportunity: 74.0 • Difficulty: 44.8 • Rank —
Competitors: 555
- 65.8
layout
Opportunity: 74.0 • Difficulty: 49.4 • Rank —
Competitors: 753
- 56.3
council
Opportunity: 73.0 • Difficulty: 34.2 • Rank 2
Competitors: 38
- 68.5
maps
Opportunity: 73.0 • Difficulty: 59.2 • Rank —
Competitors: 1,380
Unranked opportunities
context
Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 175
skip
Opportunity: 74.0 • Difficulty: 44.8 • Competitors: 555
layout
Opportunity: 74.0 • Difficulty: 49.4 • Competitors: 753
maps
Opportunity: 73.0 • Difficulty: 59.2 • Competitors: 1,380
exact
Opportunity: 73.0 • Difficulty: 50.0 • Competitors: 619
High competition keywords
access
Total apps: 339,043 • Major competitors: 11,559
Latest rank: — • Difficulty: 59.5
find
Total apps: 307,165 • Major competitors: 16,288
Latest rank: — • Difficulty: 59.7
mobile
Total apps: 280,792 • Major competitors: 10,253
Latest rank: — • Difficulty: 56.3
information
Total apps: 267,617 • Major competitors: 7,567
Latest rank: — • Difficulty: 55.3
simple
Total apps: 256,476 • Major competitors: 11,035
Latest rank: — • Difficulty: 55.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| council | 73 | 100 | 34 | 56 3,415 competing apps Median installs: 802 Avg rating: 1.8 | 2 | 2 | 38 major competitor apps |
| maps | 73 | 100 | 59 | 69 20,044 competing apps Median installs: 2,841 Avg rating: 2.2 | — | — | 1,380 major competitor apps |
| follow | 69 | 100 | 53 | 78 82,713 competing apps Median installs: 1,487 Avg rating: 2.0 | — | — | 4,128 major competitor apps |
| right | 67 | 100 | 58 | 83 159,331 competing apps Median installs: 1,585 Avg rating: 2.0 | — | — | 8,091 major competitor apps |
| information | 65 | 100 | 55 | 86 267,617 competing apps Median installs: 1,023 Avg rating: 1.9 | — | — | 7,567 major competitor apps |
| team | 69 | 100 | 53 | 79 85,638 competing apps Median installs: 1,274 Avg rating: 2.0 | — | — | 3,959 major competitor apps |
| find | 65 | 100 | 60 | 87 307,165 competing apps Median installs: 2,265 Avg rating: 2.1 | — | — | 16,288 major competitor apps |
| service | 67 | 100 | 55 | 82 134,155 competing apps Median installs: 1,199 Avg rating: 1.9 | — | — | 5,360 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,792 competing apps Median installs: 1,234 Avg rating: 2.0 | — | — | 10,253 major competitor apps |
| key | 68 | 100 | 53 | 81 120,316 competing apps Median installs: 1,103 Avg rating: 1.9 | — | — | 5,380 major competitor apps |
| services | 68 | 100 | 56 | 80 103,678 competing apps Median installs: 918 Avg rating: 1.8 | — | — | 4,001 major competitor apps |
| access | 65 | 100 | 59 | 88 339,043 competing apps Median installs: 1,013 Avg rating: 1.9 | — | — | 11,559 major competitor apps |
| track | 66 | 100 | 54 | 84 195,706 competing apps Median installs: 509 Avg rating: 1.8 | — | — | 5,779 major competitor apps |
| view | 66 | 100 | 56 | 84 183,815 competing apps Median installs: 786 Avg rating: 1.9 | — | — | 5,710 major competitor apps |
| city | 70 | 100 | 51 | 76 55,627 competing apps Median installs: 2,440 Avg rating: 2.0 | — | — | 4,090 major competitor apps |
| simple | 66 | 100 | 56 | 86 256,476 competing apps Median installs: 1,672 Avg rating: 1.9 | — | — | 11,035 major competitor apps |
| exact | 73 | 100 | 50 | 66 14,813 competing apps Median installs: 1,528 Avg rating: 1.9 | — | — | 619 major competitor apps |
| clear | 68 | 100 | 51 | 79 92,568 competing apps Median installs: 1,482 Avg rating: 1.9 | — | — | 3,567 major competitor apps |
| features | 66 | 100 | 59 | 86 253,887 competing apps Median installs: 2,163 Avg rating: 2.1 | — | — | 13,784 major competitor apps |
| submit | 72 | 100 | 44 | 70 25,815 competing apps Median installs: 657 Avg rating: 1.8 | — | — | 496 major competitor apps |
| report | 71 | 100 | 46 | 72 35,209 competing apps Median installs: 1,113 Avg rating: 1.9 | — | — | 1,056 major competitor apps |
| looking | 67 | 100 | 55 | 82 133,066 competing apps Median installs: 1,510 Avg rating: 2.0 | — | — | 6,229 major competitor apps |
| context | 74 | 100 | 42 | 60 5,938 competing apps Median installs: 1,312 Avg rating: 1.9 | — | — | 175 major competitor apps |
| sign | 71 | 100 | 52 | 73 38,062 competing apps Median installs: 883 Avg rating: 2.0 | — | — | 1,681 major competitor apps |
| able | 69 | 100 | 50 | 78 77,031 competing apps Median installs: 1,794 Avg rating: 2.0 | — | — | 3,303 major competitor apps |
App Description
Access Council services, report issues and track updates – all in one easy app.
The essentials at your fingertips!
Our clear and simple layout lets you to easily access the essential Council information and services you need.
Skip the calls - find what you’re looking for
Information and services are clearly categorised so you can get it done faster!
Report from your mobile device
Requests are automatically sent to the right service team in the Council. You’ll be able to follow your issue from the time it’s reported, until it’s resolved.
Key Features
My City App will allow you to:
• Submit your reports and requests.
• Attach photos and pinpoint exact locations using maps to give more context to your request.
• Sign up to receive updates via email.
• View your submitted reports when logged in to MyGovScot.