FirstMobile

12.6M installs
90.2K ratings
+37.4K weekly installs
trend steady
+205.1K monthly installs
trend steady
FirstMobile icon

ASO Keyword Dashboard

Tracking 126 keywords for FirstMobile in Google Play

Developer: FirstBank Nigeria Category: finance Rating: 3.97

FirstMobile tracks 126 keywords (12 keywords rank; 114 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 44.3, best rank 25.

FirstMobile is the official mobile banking smartphone application from FirstBank

Tracked keywords

126

12  ranked •  114  not ranking yet

Top 10 coverage

0%

Best rank 25 • Latest leader 85

Avg opportunity

70.4

Top keyword: user friendly

Avg difficulty

44.3

Lower scores indicate easier wins

Opportunity leaders

  • user friendly

    Opportunity: 74.0 • Difficulty: 41.9 • Rank 85

    Competitors: 602

    65.0
  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Rank —

    Competitors: 335

    62.2
  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Rank —

    Competitors: 726

    64.5
  • frequently

    Opportunity: 74.0 • Difficulty: 47.7 • Rank —

    Competitors: 667

    65.1
  • easily access

    Opportunity: 74.0 • Difficulty: 55.6 • Rank —

    Competitors: 304

    62.9

Unranked opportunities

  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Competitors: 335

  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 726

  • frequently

    Opportunity: 74.0 • Difficulty: 47.7 • Competitors: 667

  • easily access

    Opportunity: 74.0 • Difficulty: 55.6 • Competitors: 304

  • bills

    Opportunity: 74.0 • Difficulty: 42.0 • Competitors: 664

High competition keywords

  • new

    Total apps: 376,111 • Major competitors: 24,048

    Latest rank: — • Difficulty: 58.8

  • access

    Total apps: 331,814 • Major competitors: 12,275

    Latest rank: — • Difficulty: 58.6

  • mobile

    Total apps: 279,033 • Major competitors: 10,999

    Latest rank: 116 • Difficulty: 55.8

  • using

    Total apps: 225,139 • Major competitors: 12,393

    Latest rank: — • Difficulty: 57.0

  • easily

    Total apps: 219,036 • Major competitors: 9,449

    Latest rank: — • Difficulty: 56.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
first681005180

107,524 competing apps

Median installs: 3,047

Avg rating: 2.5

2625

5,525

major competitor apps

convenient691004978

74,058 competing apps

Median installs: 1,500

Avg rating: 2.3

5651

3,316

major competitor apps

transactions721004470

24,432 competing apps

Median installs: 1,652

Avg rating: 2.5

5858

996

major competitor apps

since721004470

25,544 competing apps

Median installs: 2,245

Avg rating: 2.4

6161

900

major competitor apps

allows661005384

179,355 competing apps

Median installs: 1,419

Avg rating: 2.3

7065

6,617

major competitor apps

user friendly741004265

11,984 competing apps

Median installs: 4,583

Avg rating: 2.3

8584

602

major competitor apps

interface681005080

110,392 competing apps

Median installs: 1,216

Avg rating: 2.2

106106

3,589

major competitor apps

transaction731004469

20,020 competing apps

Median installs: 1,712

Avg rating: 2.6

109109

897

major competitor apps

mobile651005687

279,033 competing apps

Median installs: 1,396

Avg rating: 2.4

116112

10,999

major competitor apps

feature691005378

77,629 competing apps

Median installs: 3,079

Avg rating: 2.5

143137

4,699

major competitor apps

bank711004772

33,383 competing apps

Median installs: 5,221

Avg rating: 2.7

156156

2,443

major competitor apps

account681005479

91,927 competing apps

Median installs: 2,114

Avg rating: 2.6

182182

4,896

major competitor apps

new641005989

376,111 competing apps

Median installs: 2,970

Avg rating: 2.6

24,048

major competitor apps

level681005480

104,165 competing apps

Median installs: 2,572

Avg rating: 2.6

6,857

major competitor apps

page721004771

27,877 competing apps

Median installs: 3,621

Avg rating: 2.5

1,599

major competitor apps

contacts731006067

15,349 competing apps

Median installs: 988

Avg rating: 2.3

839

major competitor apps

via681005381

117,581 competing apps

Median installs: 1,772

Avg rating: 2.4

4,702

major competitor apps

better691005278

83,397 competing apps

Median installs: 2,081

Avg rating: 2.5

4,475

major competitor apps

users671005382

138,014 competing apps

Median installs: 1,359

Avg rating: 2.3

5,541

major competitor apps

contact671005482

135,738 competing apps

Median installs: 1,823

Avg rating: 2.4

6,175

major competitor apps

digital681005181

120,738 competing apps

Median installs: 877

Avg rating: 2.2

4,480

major competitor apps

reliable701004876

57,483 competing apps

Median installs: 909

Avg rating: 2.3

2,171

major competitor apps

payment691005078

79,808 competing apps

Median installs: 992

Avg rating: 2.2

3,411

major competitor apps

way661005685

202,235 competing apps

Median installs: 1,975

Avg rating: 2.5

11,291

major competitor apps

using661005785

225,139 competing apps

Median installs: 2,824

Avg rating: 2.5

12,393

major competitor apps

126 keywords
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App Description

FirstMobile is the official mobile banking smartphone application from FirstBank

FirstMobile is the official mobile banking smartphone application from FirstBank. It provides convenient access to both financial and non-financial transactions by FirstBank account holders via their mobile phones/devices. The service is available to FirstBank account holders with Naira MasterCard and/or Verve cards.

The App is sleek and convenient to use – evident in its DIY enrolment process as all FirstBank customers with Verve and Naira MasterCards can begin using the App without having cause to visit a FirstBank branch. It is also poised to offer a more reliable and definitely more convenient digital banking experience, whilst complementing our plethora of lifestyle offerings.

What’s New in revamped FirstMobile 2.0.0?
Revamped UI/UX: Users now have a more exciting interface and experience.

Improved dashboard: This update enables us to give you a more personalized and customizable experience. The feature showcases high level display of the mobile banking user’s spending patterns highlighting the inflows and outflows in the user’s bank account, thereby helps in making better financial decisions.

Frequent transactions: This feature smartly aggregates the most frequent transactions (Transfers, Airtime purchase, Bills payment) a user carries out based on historical data and presents it to the user in a friendly manner. This allows the user to easily access his/her frequently completed transactions and re-initiate such with few clicks of button.

Top-up from contact: This feature allows the mobile banking user to “select from contact list” while carrying out transactions for Airtime recharge.

Favorites/Beneficiary management: This feature allows a mobile banking user to add new user as a beneficiary for Transfer, Bills payment and Airtime transactions. Favorites contacts can then be selected from the beneficiary lists and becomes readily available on transaction home page to easily complete transactions with just a few clicks of button.

Biometrics for transactions: Android users can now use their fingerprint to consummate transactions- An easier and innovative way to validate transactions.

Personalization: This feature allows the mobile banking user to personalize their dashboard and their beneficiaries for Transfers, Bills payment and Airtime transactions by uploading pictures.