FirstMobile

12.2M installs
85.1K ratings
+49.1K weekly installs
trend steady
+187.9K monthly installs
trend steady
FirstMobile icon

ASO Keyword Dashboard

Tracking 126 keywords for FirstMobile in Google Play

Developer: FirstBank Nigeria Category: finance Rating: 3.96

FirstMobile tracks 126 keywords (12 keywords rank; 114 need traction). Key metrics: 0% top-10 coverage, opportunity 69.2, difficulty 48.9, best rank 25.

FirstMobile is the official mobile banking smartphone application from FirstBank

Tracked keywords

126

12  ranked •  114  not ranking yet

Top 10 coverage

0%

Best rank 25 • Latest leader —

Avg opportunity

69.2

Top keyword: banking

Avg difficulty

48.9

Lower scores indicate easier wins

Opportunity leaders

  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Rank —

    Competitors: 1,071

    68.1
  • becomes

    Opportunity: 73.0 • Difficulty: 47.1 • Rank —

    Competitors: 954

    67.7
  • transactions

    Opportunity: 72.0 • Difficulty: 47.7 • Rank 58

    Competitors: 1,136

    69.0
  • since

    Opportunity: 72.0 • Difficulty: 46.9 • Rank 61

    Competitors: 1,001

    70.0
  • transaction

    Opportunity: 72.0 • Difficulty: 47.2 • Rank 109

    Competitors: 853

    67.2

Unranked opportunities

  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Competitors: 1,071

  • becomes

    Opportunity: 73.0 • Difficulty: 47.1 • Competitors: 954

  • page

    Opportunity: 72.0 • Difficulty: 51.7 • Competitors: 1,547

  • contacts

    Opportunity: 72.0 • Difficulty: 78.8 • Competitors: 891

  • lifestyle

    Opportunity: 72.0 • Difficulty: 46.7 • Competitors: 637

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: — • Difficulty: 65.7

  • access

    Total apps: 126,428 • Major competitors: 11,667

    Latest rank: — • Difficulty: 66.6

  • using

    Total apps: 114,758 • Major competitors: 13,323

    Latest rank: — • Difficulty: 64.0

  • without

    Total apps: 113,596 • Major competitors: 12,654

    Latest rank: — • Difficulty: 63.1

  • mobile

    Total apps: 113,294 • Major competitors: 10,537

    Latest rank: 116 • Difficulty: 60.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
first681005581

56,335 competing apps

Median installs: 34,625

Avg rating: 2.8

2625

6,033

major competitor apps

convenient691005277

30,608 competing apps

Median installs: 31,194

Avg rating: 2.7

5651

3,175

major competitor apps

transactions721004869

10,944 competing apps

Median installs: 28,314

Avg rating: 2.8

5858

1,136

major competitor apps

since721004770

12,517 competing apps

Median installs: 25,908

Avg rating: 2.8

6161

1,001

major competitor apps

allows671005884

77,278 competing apps

Median installs: 26,241

Avg rating: 2.7

7065

7,086

major competitor apps

user friendly711003962

4,076 competing apps

Median installs: 34,110

Avg rating: 2.4

8584

284

major competitor apps

interface681005279

41,743 competing apps

Median installs: 24,264

Avg rating: 2.6

106106

3,368

major competitor apps

transaction721004767

8,538 competing apps

Median installs: 31,666

Avg rating: 2.9

109109

853

major competitor apps

mobile651006086

113,294 competing apps

Median installs: 25,796

Avg rating: 2.8

116112

10,537

major competitor apps

feature681006079

40,911 competing apps

Median installs: 39,110

Avg rating: 2.9

143137

5,125

major competitor apps

bank711005073

18,128 competing apps

Median installs: 44,400

Avg rating: 2.9

156156

2,338

major competitor apps

account681006079

41,533 competing apps

Median installs: 33,567

Avg rating: 3.0

182182

4,686

major competitor apps

new641006690

193,474 competing apps

Median installs: 42,470

Avg rating: 3.0

25,823

major competitor apps

level681006080

47,860 competing apps

Median installs: 42,032

Avg rating: 3.1

6,533

major competitor apps

page721005271

13,904 competing apps

Median installs: 37,180

Avg rating: 2.9

1,547

major competitor apps

contacts721007965

6,152 competing apps

Median installs: 41,718

Avg rating: 3.0

891

major competitor apps

via681005881

54,601 competing apps

Median installs: 29,805

Avg rating: 2.7

5,243

major competitor apps

better691005779

39,640 competing apps

Median installs: 36,260

Avg rating: 3.0

4,807

major competitor apps

users671006082

59,104 competing apps

Median installs: 30,976

Avg rating: 2.8

6,026

major competitor apps

contact671005882

58,884 competing apps

Median installs: 30,986

Avg rating: 2.8

5,729

major competitor apps

digital681005579

42,168 competing apps

Median installs: 26,988

Avg rating: 2.7

4,209

major competitor apps

reliable711005173

19,185 competing apps

Median installs: 30,368

Avg rating: 2.7

1,887

major competitor apps

payment691005376

29,462 competing apps

Median installs: 30,186

Avg rating: 2.5

3,270

major competitor apps

way661006185

89,339 competing apps

Median installs: 36,402

Avg rating: 3.0

10,854

major competitor apps

using651006486

114,758 competing apps

Median installs: 37,480

Avg rating: 2.8

13,323

major competitor apps

126 keywords
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App Description

FirstMobile is the official mobile banking smartphone application from FirstBank

FirstMobile is the official mobile banking smartphone application from FirstBank. It provides convenient access to both financial and non-financial transactions by FirstBank account holders via their mobile phones/devices. The service is available to FirstBank account holders with Naira MasterCard and/or Verve cards.

The App is sleek and convenient to use – evident in its DIY enrolment process as all FirstBank customers with Verve and Naira MasterCards can begin using the App without having cause to visit a FirstBank branch. It is also poised to offer a more reliable and definitely more convenient digital banking experience, whilst complementing our plethora of lifestyle offerings.

What’s New in revamped FirstMobile 2.0.0?
Revamped UI/UX: Users now have a more exciting interface and experience.

Improved dashboard: This update enables us to give you a more personalized and customizable experience. The feature showcases high level display of the mobile banking user’s spending patterns highlighting the inflows and outflows in the user’s bank account, thereby helps in making better financial decisions.

Frequent transactions: This feature smartly aggregates the most frequent transactions (Transfers, Airtime purchase, Bills payment) a user carries out based on historical data and presents it to the user in a friendly manner. This allows the user to easily access his/her frequently completed transactions and re-initiate such with few clicks of button.

Top-up from contact: This feature allows the mobile banking user to “select from contact list” while carrying out transactions for Airtime recharge.

Favorites/Beneficiary management: This feature allows a mobile banking user to add new user as a beneficiary for Transfer, Bills payment and Airtime transactions. Favorites contacts can then be selected from the beneficiary lists and becomes readily available on transaction home page to easily complete transactions with just a few clicks of button.

Biometrics for transactions: Android users can now use their fingerprint to consummate transactions- An easier and innovative way to validate transactions.

Personalization: This feature allows the mobile banking user to personalize their dashboard and their beneficiaries for Transfers, Bills payment and Airtime transactions by uploading pictures.