FirstMobile

12.7M installs
90.4K ratings
+14.7K weekly installs
trend steady
+109.3K monthly installs
FirstMobile icon

ASO Keyword Dashboard

Tracking 126 keywords for FirstMobile in Google Play

Developer: FirstBank Nigeria Category: finance Rating: 3.95

FirstMobile tracks 126 keywords (12 keywords rank; 114 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 44.3, best rank 25.

FirstMobile is the official mobile banking smartphone application from FirstBank

Tracked keywords

126

12  ranked •  114  not ranking yet

Top 10 coverage

0%

Best rank 25 • Latest leader —

Avg opportunity

70.4

Top keyword: mobile banking

Avg difficulty

44.3

Lower scores indicate easier wins

Opportunity leaders

  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Rank —

    Competitors: 339

    62.1
  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Rank —

    Competitors: 745

    64.7
  • frequently

    Opportunity: 74.0 • Difficulty: 47.7 • Rank —

    Competitors: 650

    64.9
  • easily access

    Opportunity: 74.0 • Difficulty: 55.7 • Rank —

    Competitors: 296

    62.8
  • bills

    Opportunity: 74.0 • Difficulty: 41.8 • Rank —

    Competitors: 655

    65.0

Unranked opportunities

  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Competitors: 339

  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 745

  • frequently

    Opportunity: 74.0 • Difficulty: 47.7 • Competitors: 650

  • easily access

    Opportunity: 74.0 • Difficulty: 55.7 • Competitors: 296

  • bills

    Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 655

High competition keywords

  • new

    Total apps: 370,292 • Major competitors: 23,756

    Latest rank: — • Difficulty: 58.7

  • access

    Total apps: 337,261 • Major competitors: 12,468

    Latest rank: — • Difficulty: 58.5

  • mobile

    Total apps: 280,137 • Major competitors: 11,113

    Latest rank: 116 • Difficulty: 55.7

  • using

    Total apps: 222,771 • Major competitors: 12,246

    Latest rank: — • Difficulty: 56.9

  • easily

    Total apps: 214,734 • Major competitors: 9,329

    Latest rank: — • Difficulty: 56.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
first681005180

106,323 competing apps

Median installs: 3,102

Avg rating: 2.5

2625

5,451

major competitor apps

convenient691004978

75,194 competing apps

Median installs: 1,501

Avg rating: 2.3

5651

3,376

major competitor apps

transactions721004470

24,241 competing apps

Median installs: 1,700

Avg rating: 2.5

5858

979

major competitor apps

since721004470

25,390 competing apps

Median installs: 2,242

Avg rating: 2.4

6161

893

major competitor apps

allows671005384

178,115 competing apps

Median installs: 1,445

Avg rating: 2.3

7065

6,538

major competitor apps

user friendly731004266

14,835 competing apps

Median installs: 2,537

Avg rating: 2.3

8584

674

major competitor apps

interface681005080

112,995 competing apps

Median installs: 1,216

Avg rating: 2.2

106106

3,673

major competitor apps

transaction731004469

20,418 competing apps

Median installs: 1,712

Avg rating: 2.6

109109

913

major competitor apps

mobile651005687

280,137 competing apps

Median installs: 1,439

Avg rating: 2.4

116112

11,113

major competitor apps

feature691005378

76,875 competing apps

Median installs: 3,113

Avg rating: 2.5

143137

4,642

major competitor apps

bank711004773

36,231 competing apps

Median installs: 3,753

Avg rating: 2.6

156156

2,468

major competitor apps

account681005479

93,517 competing apps

Median installs: 2,064

Avg rating: 2.6

182182

4,970

major competitor apps

new651005989

370,292 competing apps

Median installs: 3,128

Avg rating: 2.6

23,756

major competitor apps

level681005380

108,617 competing apps

Median installs: 2,276

Avg rating: 2.5

6,948

major competitor apps

page721004771

28,227 competing apps

Median installs: 3,540

Avg rating: 2.5

1,609

major competitor apps

contacts731006067

15,182 competing apps

Median installs: 1,001

Avg rating: 2.3

826

major competitor apps

via681005381

116,538 competing apps

Median installs: 1,803

Avg rating: 2.4

4,614

major competitor apps

better691005278

82,554 competing apps

Median installs: 2,137

Avg rating: 2.5

4,422

major competitor apps

users671005382

136,480 competing apps

Median installs: 1,397

Avg rating: 2.3

5,492

major competitor apps

contact671005482

137,850 competing apps

Median installs: 1,796

Avg rating: 2.4

6,297

major competitor apps

digital681005181

123,663 competing apps

Median installs: 866

Avg rating: 2.2

4,582

major competitor apps

reliable701004876

59,737 competing apps

Median installs: 928

Avg rating: 2.2

2,250

major competitor apps

payment691005078

78,691 competing apps

Median installs: 1,123

Avg rating: 2.2

3,456

major competitor apps

way661005685

205,253 competing apps

Median installs: 1,964

Avg rating: 2.5

11,417

major competitor apps

using661005785

222,771 competing apps

Median installs: 2,854

Avg rating: 2.4

12,246

major competitor apps

126 keywords
1 of 6

App Description

FirstMobile is the official mobile banking smartphone application from FirstBank

FirstMobile is the official mobile banking smartphone application from FirstBank. It provides convenient access to both financial and non-financial transactions by FirstBank account holders via their mobile phones/devices. The service is available to FirstBank account holders with Naira MasterCard and/or Verve cards.

The App is sleek and convenient to use – evident in its DIY enrolment process as all FirstBank customers with Verve and Naira MasterCards can begin using the App without having cause to visit a FirstBank branch. It is also poised to offer a more reliable and definitely more convenient digital banking experience, whilst complementing our plethora of lifestyle offerings.

What’s New in revamped FirstMobile 2.0.0?
Revamped UI/UX: Users now have a more exciting interface and experience.

Improved dashboard: This update enables us to give you a more personalized and customizable experience. The feature showcases high level display of the mobile banking user’s spending patterns highlighting the inflows and outflows in the user’s bank account, thereby helps in making better financial decisions.

Frequent transactions: This feature smartly aggregates the most frequent transactions (Transfers, Airtime purchase, Bills payment) a user carries out based on historical data and presents it to the user in a friendly manner. This allows the user to easily access his/her frequently completed transactions and re-initiate such with few clicks of button.

Top-up from contact: This feature allows the mobile banking user to “select from contact list” while carrying out transactions for Airtime recharge.

Favorites/Beneficiary management: This feature allows a mobile banking user to add new user as a beneficiary for Transfer, Bills payment and Airtime transactions. Favorites contacts can then be selected from the beneficiary lists and becomes readily available on transaction home page to easily complete transactions with just a few clicks of button.

Biometrics for transactions: Android users can now use their fingerprint to consummate transactions- An easier and innovative way to validate transactions.

Personalization: This feature allows the mobile banking user to personalize their dashboard and their beneficiaries for Transfers, Bills payment and Airtime transactions by uploading pictures.