PM POSHAN - Gujarat
ASO Keyword Dashboard
Tracking 68 keywords for PM POSHAN - Gujarat in Google Play
PM POSHAN - Gujarat tracks 68 keywords (1 keyword ranks; 67 need traction). Key metrics: 0% top-10 coverage, opportunity 71.5, difficulty 41.5, best rank 66.
Gujarat was the second state in the country to have started Mid Day Meal scheme.
Tracked keywords
68
1 ranked • 67 not ranking yet
Top 10 coverage
0%
Best rank 66 • Latest leader —
Avg opportunity
71.5
Top keyword: blocks
Avg difficulty
41.5
Lower scores indicate easier wins
Opportunity leaders
- 66.0
blocks
Opportunity: 74.0 • Difficulty: 53.4 • Rank —
Competitors: 883
- 65.3
covering
Opportunity: 74.0 • Difficulty: 41.2 • Rank —
Competitors: 363
- 64.0
schools
Opportunity: 74.0 • Difficulty: 38.9 • Rank —
Competitors: 138
- 59.6
launched
Opportunity: 74.0 • Difficulty: 39.1 • Rank —
Competitors: 209
- 63.9
primary
Opportunity: 74.0 • Difficulty: 43.2 • Rank —
Competitors: 277
Unranked opportunities
blocks
Opportunity: 74.0 • Difficulty: 53.4 • Competitors: 883
covering
Opportunity: 74.0 • Difficulty: 41.2 • Competitors: 363
schools
Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 138
launched
Opportunity: 74.0 • Difficulty: 39.1 • Competitors: 209
primary
Opportunity: 74.0 • Difficulty: 43.2 • Competitors: 277
High competition keywords
free
Total apps: 322,124 • Major competitors: 22,311
Latest rank: — • Difficulty: 60.0
support
Total apps: 170,973 • Major competitors: 7,331
Latest rank: — • Difficulty: 55.2
day
Total apps: 124,196 • Major competitors: 5,901
Latest rank: — • Difficulty: 54.0
social
Total apps: 120,100 • Major competitors: 6,180
Latest rank: — • Difficulty: 53.8
around
Total apps: 88,504 • Major competitors: 5,735
Latest rank: — • Difficulty: 59.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| pm | 73 | 100 | 36 | 57 3,719 competing apps Median installs: 713 Avg rating: 1.8 | 95 | 66 | 172 major competitor apps |
| free | 65 | 100 | 60 | 88 322,124 competing apps Median installs: 4,281 Avg rating: 2.3 | — | — | 22,311 major competitor apps |
| support | 67 | 100 | 55 | 83 170,973 competing apps Median installs: 1,241 Avg rating: 2.0 | — | — | 7,331 major competitor apps |
| educational | 70 | 100 | 48 | 76 60,752 competing apps Median installs: 981 Avg rating: 1.8 | — | — | 2,024 major competitor apps |
| working | 70 | 100 | 51 | 74 43,002 competing apps Median installs: 1,430 Avg rating: 1.9 | — | — | 1,671 major competitor apps |
| rate | 70 | 100 | 48 | 75 50,251 competing apps Median installs: 2,150 Avg rating: 1.9 | — | — | 2,057 major competitor apps |
| among | 71 | 100 | 47 | 73 36,967 competing apps Median installs: 2,149 Avg rating: 2.0 | — | — | 1,778 major competitor apps |
| provision | 72 | 100 | 33 | 54 2,305 competing apps Median installs: 2,233 Avg rating: 1.7 | — | — | 67 major competitor apps |
| around | 68 | 100 | 60 | 79 88,504 competing apps Median installs: 2,928 Avg rating: 2.1 | — | — | 5,735 major competitor apps |
| social | 68 | 100 | 54 | 81 120,100 competing apps Median installs: 2,276 Avg rating: 2.0 | — | — | 6,180 major competitor apps |
| second | 72 | 100 | 45 | 70 24,146 competing apps Median installs: 1,854 Avg rating: 2.0 | — | — | 1,112 major competitor apps |
| year | 72 | 100 | 49 | 71 28,981 competing apps Median installs: 3,776 Avg rating: 2.1 | — | — | 1,455 major competitor apps |
| blocks | 74 | 100 | 53 | 66 13,936 competing apps Median installs: 3,004 Avg rating: 2.1 | — | — | 883 major competitor apps |
| school | 70 | 100 | 48 | 76 57,026 competing apps Median installs: 749 Avg rating: 1.7 | — | — | 1,763 major competitor apps |
| education | 71 | 100 | 44 | 72 32,318 competing apps Median installs: 898 Avg rating: 1.7 | — | — | 673 major competitor apps |
| across | 69 | 100 | 64 | 78 83,621 competing apps Median installs: 1,631 Avg rating: 2.0 | — | — | 4,211 major competitor apps |
| attendance | 73 | 100 | 41 | 69 20,677 competing apps Median installs: 302 Avg rating: 1.5 | — | — | 140 major competitor apps |
| started | 72 | 100 | 46 | 69 21,116 competing apps Median installs: 1,689 Avg rating: 2.1 | — | — | 867 major competitor apps |
| going | 71 | 100 | 50 | 72 32,805 competing apps Median installs: 1,857 Avg rating: 2.1 | — | — | 1,986 major competitor apps |
| meal | 73 | 100 | 43 | 69 20,494 competing apps Median installs: 292 Avg rating: 1.8 | — | — | 424 major competitor apps |
| largest | 73 | 100 | 44 | 67 15,679 competing apps Median installs: 5,026 Avg rating: 2.1 | — | — | 918 major competitor apps |
| hygiene | 72 | 100 | 35 | 52 1,827 competing apps Median installs: 1,174 Avg rating: 1.9 | — | — | 75 major competitor apps |
| cost | 72 | 100 | 45 | 70 23,181 competing apps Median installs: 1,851 Avg rating: 2.0 | — | — | 951 major competitor apps |
| day | 68 | 100 | 54 | 81 124,196 competing apps Median installs: 1,782 Avg rating: 2.1 | — | — | 5,901 major competitor apps |
| covering | 74 | 100 | 41 | 65 12,598 competing apps Median installs: 1,370 Avg rating: 1.9 | — | — | 363 major competitor apps |
App Description
Gujarat was the second state in the country to have started Mid Day Meal scheme.
The three major goals for PM Poshan are as under:
a) Child nutrition,
b) Educational advancement and
c) Social equity.
In addition, the PM POSHAN is viewed as an opportunity to inculcate hygiene and sanitation practices among children.
National Programme of Nutritional Support to Primary Education (NP-NSPE) was launched as a Centrally Sponsored Scheme on 15 Aug, 1995 with intent to increase enrollment, retention and attendance of school going children. This was launched initially in 2408 blocks in the country, by the year 1997-98 the NP-NSPE was introduced in all blocks of the country. Today, the NP-NSPE is the world’s largest school meal programme covering around 12 Crore children in over 9.50 Lacs schools across India. The programme involves contribution from Central and State Government.