12 Rules for Life - Summary
ASO Keyword Dashboard
Tracking 101 keywords for 12 Rules for Life - Summary in Google Play
12 Rules for Life - Summary tracks 101 keywords (1 keyword ranks; 100 need traction). Key metrics: 0% top-10 coverage, opportunity 71.5, difficulty 45.2, best rank 22.
12 Rules for Life by 'Jordan B. Peterson' - Audio Summary with Night Mode
Tracked keywords
101
1 ranked • 100 not ranking yet
Top 10 coverage
0%
Best rank 22 • Latest leader —
Avg opportunity
71.5
Top keyword: summary
Avg difficulty
45.2
Lower scores indicate easier wins
Opportunity leaders
- 63.7
summary
Opportunity: 75.0 • Difficulty: 51.8 • Rank —
Competitors: 259
- 63.7
tour
Opportunity: 75.0 • Difficulty: 40.9 • Rank —
Competitors: 347
- 64.2
pet
Opportunity: 74.0 • Difficulty: 49.8 • Rank —
Competitors: 956
- 62.8
structure
Opportunity: 74.0 • Difficulty: 39.3 • Rank —
Competitors: 242
- 61.1
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Rank —
Competitors: 222
Unranked opportunities
summary
Opportunity: 75.0 • Difficulty: 51.8 • Competitors: 259
tour
Opportunity: 75.0 • Difficulty: 40.9 • Competitors: 347
pet
Opportunity: 74.0 • Difficulty: 49.8 • Competitors: 956
structure
Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 242
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 222
High competition keywords
like
Total apps: 289,444 • Major competitors: 20,631
Latest rank: — • Difficulty: 62.7
help
Total apps: 282,188 • Major competitors: 14,387
Latest rank: — • Difficulty: 59.7
best
Total apps: 255,713 • Major competitors: 16,877
Latest rank: — • Difficulty: 58.8
perfect
Total apps: 201,326 • Major competitors: 10,917
Latest rank: — • Difficulty: 56.3
world
Total apps: 195,115 • Major competitors: 13,792
Latest rank: — • Difficulty: 59.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| rules | 73 | 100 | 45 | 68 17,809 competing apps Median installs: 4,052 Avg rating: 2.2 | 22 | 22 | 1,098 major competitor apps |
| best | 66 | 100 | 59 | 86 255,713 competing apps Median installs: 3,150 Avg rating: 2.1 | — | — | 16,877 major competitor apps |
| maps | 73 | 100 | 59 | 69 20,044 competing apps Median installs: 2,841 Avg rating: 2.2 | — | — | 1,380 major competitor apps |
| mode | 69 | 100 | 58 | 77 69,082 competing apps Median installs: 3,945 Avg rating: 2.2 | — | — | 5,278 major competitor apps |
| right | 67 | 100 | 58 | 83 159,331 competing apps Median installs: 1,585 Avg rating: 2.0 | — | — | 8,091 major competitor apps |
| order | 67 | 100 | 52 | 82 142,080 competing apps Median installs: 480 Avg rating: 1.8 | — | — | 4,028 major competitor apps |
| audio | 69 | 100 | 53 | 77 67,250 competing apps Median installs: 3,259 Avg rating: 2.1 | — | — | 3,223 major competitor apps |
| individual | 71 | 100 | 49 | 73 38,138 competing apps Median installs: 1,239 Avg rating: 1.9 | — | — | 1,070 major competitor apps |
| people | 68 | 100 | 55 | 80 103,569 competing apps Median installs: 2,224 Avg rating: 2.1 | — | — | 5,286 major competitor apps |
| life | 68 | 100 | 55 | 81 114,267 competing apps Median installs: 2,067 Avg rating: 2.1 | — | — | 6,060 major competitor apps |
| help | 65 | 100 | 60 | 87 282,188 competing apps Median installs: 1,657 Avg rating: 2.1 | — | — | 14,387 major competitor apps |
| perfect | 66 | 100 | 56 | 84 201,326 competing apps Median installs: 1,836 Avg rating: 2.0 | — | — | 10,917 major competitor apps |
| listening | 71 | 100 | 48 | 72 32,800 competing apps Median installs: 2,979 Avg rating: 2.0 | — | — | 1,128 major competitor apps |
| search | 67 | 100 | 60 | 82 131,336 competing apps Median installs: 2,553 Avg rating: 2.1 | — | — | 6,363 major competitor apps |
| pet | 74 | 100 | 50 | 64 10,685 competing apps Median installs: 3,421 Avg rating: 2.2 | — | — | 956 major competitor apps |
| test | 68 | 100 | 52 | 79 96,985 competing apps Median installs: 1,974 Avg rating: 2.0 | — | — | 4,882 major competitor apps |
| immediate | 73 | 100 | 42 | 66 14,870 competing apps Median installs: 883 Avg rating: 1.9 | — | — | 460 major competitor apps |
| book | 68 | 100 | 51 | 79 88,855 competing apps Median installs: 717 Avg rating: 1.8 | — | — | 2,274 major competitor apps |
| social | 68 | 100 | 54 | 81 120,096 competing apps Median installs: 2,276 Avg rating: 2.0 | — | — | 6,177 major competitor apps |
| face | 69 | 100 | 51 | 76 63,409 competing apps Median installs: 1,072 Avg rating: 1.9 | — | — | 3,419 major competitor apps |
| personal | 67 | 100 | 56 | 83 156,292 competing apps Median installs: 1,154 Avg rating: 1.9 | — | — | 6,589 major competitor apps |
| like | 65 | 100 | 63 | 87 289,444 competing apps Median installs: 3,592 Avg rating: 2.2 | — | — | 20,631 major competitor apps |
| books | 72 | 100 | 49 | 69 22,863 competing apps Median installs: 3,355 Avg rating: 2.0 | — | — | 740 major competitor apps |
| choice | 71 | 100 | 48 | 73 40,411 competing apps Median installs: 3,555 Avg rating: 2.1 | — | — | 2,526 major competitor apps |
| know | 67 | 100 | 55 | 82 131,856 competing apps Median installs: 1,722 Avg rating: 2.0 | — | — | 5,570 major competitor apps |
App Description
12 Rules for Life by 'Jordan B. Peterson' - Audio Summary with Night Mode
The book is divided into chapters with each title representing one of the following twelve specific rules for life as explained through an essay.
"Stand up straight with your shoulders back."
"Treat yourself like you are someone you are responsible for helping."
"Make friends with people who want the best for you."
"Compare yourself to who you were yesterday, not to who someone else is today."
"Do not let your children do anything that makes you dislike them."
"Set your house in perfect order before you criticize the world."
"Pursue what is meaningful (not what is expedient)."
"Tell the truth – or, at least, don't lie."
"Assume that the person you are listening to might know something you don't."
"Be precise in your speech."
"Do not bother children when they are skateboarding."
"Pet a cat when you encounter one on the street."
The book's central idea is that "suffering is built into the structure of being" and although it can be unbearable, people have a choice either to withdraw, which is a "suicidal gesture", or to face and transcend it. Living in a world of chaos and order, everyone has "darkness" that can "turn them into the monsters they're capable of being" to satisfy their dark impulses in the right situations. Scientific experiments like the Invisible Gorilla Test show that perception is adjusted to aims, and it is better to seek meaning rather than happiness. Peterson notes:
It's all very well to think the meaning of life is happiness, but what happens when you're unhappy? Happiness is a great side effect. When it comes, accept it gratefully. But it's fleeting and unpredictable. It's not something to aim at – because it's not an aim. And if happiness is the purpose of life, what happens when you're unhappy? Then you're a failure.
The book advances the idea that people are born with an instinct for ethics and meaning, and should take responsibility to search for meaning above their own interests (Rule 7, "Pursue what is meaningful, not what is expedient"). Such thinking is reflected both in contemporary stories such as Pinocchio, The Lion King, and Harry Potter, and in ancient stories from the Bible. To "Stand up straight with your shoulders back" (Rule 1) is to "accept the terrible responsibility of life," to make self-sacrifice, because the individual must rise above victimization and "conduct his or her life in a manner that requires the rejection of immediate gratification, of natural and perverse desires alike. "The comparison to neurological structures and behavior of lobsters is used as a natural example to the formation of social hierarchies.
