12 Rules for Life - Summary

12 Rules for Life - Summary
12 Rules for Life - Summary
Developer: NerdyPanda
Category: Books & Reference
5.1K installs
Ratings not yet available
459 monthly active users
$<10K monthly revenue est.
IAP 0% · Ad 100%
Install Trends
Weekly +18
Steady
Monthly +70
Steady
12 Rules for Life - Summary icon

ASO Keyword Dashboard

Tracking 101 keywords for 12 Rules for Life - Summary in Google Play

Developer: NerdyPanda Category: books_and_reference

12 Rules for Life - Summary tracks 101 keywords (1 keyword ranks; 100 need traction). Key metrics: 0% top-10 coverage, opportunity 71.5, difficulty 45.2, best rank 22.

12 Rules for Life by 'Jordan B. Peterson' - Audio Summary with Night Mode

Tracked keywords

101

1  ranked •  100  not ranking yet

Top 10 coverage

0%

Best rank 22 • Latest leader —

Avg opportunity

71.5

Top keyword: summary

Avg difficulty

45.2

Lower scores indicate easier wins

Opportunity leaders

  • summary

    Opportunity: 75.0 • Difficulty: 51.8 • Rank —

    Competitors: 259

    63.7
  • tour

    Opportunity: 75.0 • Difficulty: 40.9 • Rank —

    Competitors: 347

    63.7
  • pet

    Opportunity: 74.0 • Difficulty: 49.8 • Rank —

    Competitors: 956

    64.2
  • structure

    Opportunity: 74.0 • Difficulty: 39.3 • Rank —

    Competitors: 242

    62.8
  • conduct

    Opportunity: 74.0 • Difficulty: 39.0 • Rank —

    Competitors: 222

    61.1

Unranked opportunities

  • summary

    Opportunity: 75.0 • Difficulty: 51.8 • Competitors: 259

  • tour

    Opportunity: 75.0 • Difficulty: 40.9 • Competitors: 347

  • pet

    Opportunity: 74.0 • Difficulty: 49.8 • Competitors: 956

  • structure

    Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 242

  • conduct

    Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 222

High competition keywords

  • like

    Total apps: 289,444 • Major competitors: 20,631

    Latest rank: — • Difficulty: 62.7

  • help

    Total apps: 282,188 • Major competitors: 14,387

    Latest rank: — • Difficulty: 59.7

  • best

    Total apps: 255,713 • Major competitors: 16,877

    Latest rank: — • Difficulty: 58.8

  • perfect

    Total apps: 201,326 • Major competitors: 10,917

    Latest rank: — • Difficulty: 56.3

  • world

    Total apps: 195,115 • Major competitors: 13,792

    Latest rank: — • Difficulty: 59.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
rules731004568

17,809 competing apps

Median installs: 4,052

Avg rating: 2.2

2222

1,098

major competitor apps

best661005986

255,713 competing apps

Median installs: 3,150

Avg rating: 2.1

16,877

major competitor apps

maps731005969

20,044 competing apps

Median installs: 2,841

Avg rating: 2.2

1,380

major competitor apps

mode691005877

69,082 competing apps

Median installs: 3,945

Avg rating: 2.2

5,278

major competitor apps

right671005883

159,331 competing apps

Median installs: 1,585

Avg rating: 2.0

8,091

major competitor apps

order671005282

142,080 competing apps

Median installs: 480

Avg rating: 1.8

4,028

major competitor apps

audio691005377

67,250 competing apps

Median installs: 3,259

Avg rating: 2.1

3,223

major competitor apps

individual711004973

38,138 competing apps

Median installs: 1,239

Avg rating: 1.9

1,070

major competitor apps

people681005580

103,569 competing apps

Median installs: 2,224

Avg rating: 2.1

5,286

major competitor apps

life681005581

114,267 competing apps

Median installs: 2,067

Avg rating: 2.1

6,060

major competitor apps

help651006087

282,188 competing apps

Median installs: 1,657

Avg rating: 2.1

14,387

major competitor apps

perfect661005684

201,326 competing apps

Median installs: 1,836

Avg rating: 2.0

10,917

major competitor apps

listening711004872

32,800 competing apps

Median installs: 2,979

Avg rating: 2.0

1,128

major competitor apps

search671006082

131,336 competing apps

Median installs: 2,553

Avg rating: 2.1

6,363

major competitor apps

pet741005064

10,685 competing apps

Median installs: 3,421

Avg rating: 2.2

956

major competitor apps

test681005279

96,985 competing apps

Median installs: 1,974

Avg rating: 2.0

4,882

major competitor apps

immediate731004266

14,870 competing apps

Median installs: 883

Avg rating: 1.9

460

major competitor apps

book681005179

88,855 competing apps

Median installs: 717

Avg rating: 1.8

2,274

major competitor apps

social681005481

120,096 competing apps

Median installs: 2,276

Avg rating: 2.0

6,177

major competitor apps

face691005176

63,409 competing apps

Median installs: 1,072

Avg rating: 1.9

3,419

major competitor apps

personal671005683

156,292 competing apps

Median installs: 1,154

Avg rating: 1.9

6,589

major competitor apps

like651006387

289,444 competing apps

Median installs: 3,592

Avg rating: 2.2

20,631

major competitor apps

books721004969

22,863 competing apps

Median installs: 3,355

Avg rating: 2.0

740

major competitor apps

choice711004873

40,411 competing apps

Median installs: 3,555

Avg rating: 2.1

2,526

major competitor apps

know671005582

131,856 competing apps

Median installs: 1,722

Avg rating: 2.0

5,570

major competitor apps

101 keywords
1 of 5

App Description

12 Rules for Life by 'Jordan B. Peterson' - Audio Summary with Night Mode

12 Rules for Life: An Antidote to Chaos is a 2018 self-help book by the Canadian clinical psychologist Jordan Peterson. It provides life advice through essays in abstract ethical principles, psychology, mythology, religion, and personal anecdotes. The book topped bestseller lists in Canada, the United States, and the United Kingdom, and has sold over five million copies worldwide. Peterson went on a world tour to promote the book, receiving much attention following an interview with Channel 4 News. The book is written in a more accessible style than his previous academic book, Maps of Meaning: The Architecture of Belief (1999). A sequel, Beyond Order: 12 More Rules for Life, was published in March 2021.

The book is divided into chapters with each title representing one of the following twelve specific rules for life as explained through an essay.

"Stand up straight with your shoulders back."
"Treat yourself like you are someone you are responsible for helping."
"Make friends with people who want the best for you."
"Compare yourself to who you were yesterday, not to who someone else is today."
"Do not let your children do anything that makes you dislike them."
"Set your house in perfect order before you criticize the world."
"Pursue what is meaningful (not what is expedient)."
"Tell the truth – or, at least, don't lie."
"Assume that the person you are listening to might know something you don't."
"Be precise in your speech."
"Do not bother children when they are skateboarding."
"Pet a cat when you encounter one on the street."

The book's central idea is that "suffering is built into the structure of being" and although it can be unbearable, people have a choice either to withdraw, which is a "suicidal gesture", or to face and transcend it. Living in a world of chaos and order, everyone has "darkness" that can "turn them into the monsters they're capable of being" to satisfy their dark impulses in the right situations. Scientific experiments like the Invisible Gorilla Test show that perception is adjusted to aims, and it is better to seek meaning rather than happiness. Peterson notes:
It's all very well to think the meaning of life is happiness, but what happens when you're unhappy? Happiness is a great side effect. When it comes, accept it gratefully. But it's fleeting and unpredictable. It's not something to aim at – because it's not an aim. And if happiness is the purpose of life, what happens when you're unhappy? Then you're a failure.

The book advances the idea that people are born with an instinct for ethics and meaning, and should take responsibility to search for meaning above their own interests (Rule 7, "Pursue what is meaningful, not what is expedient"). Such thinking is reflected both in contemporary stories such as Pinocchio, The Lion King, and Harry Potter, and in ancient stories from the Bible. To "Stand up straight with your shoulders back" (Rule 1) is to "accept the terrible responsibility of life," to make self-sacrifice, because the individual must rise above victimization and "conduct his or her life in a manner that requires the rejection of immediate gratification, of natural and perverse desires alike. "The comparison to neurological structures and behavior of lobsters is used as a natural example to the formation of social hierarchies.