H&B&Me is a wellness app dedicated to making healthy living accessible for everyone, packaging 150 years of expertise into a holistic approach with an all-in-one health and fitness app, powered by Holland & Barrett.

Know your body better and stay healthy
Your Biological Age reflects your overall health and lifestyle. By understanding your biological age, you can make informed decisions to improve your health and wellbeing. H&B&Me offers personalised wellbeing insights, supports healthy habits, and provides science-backed tools to help you achieve your health goals, improving sleep, nourishing your body, moving more, and calming your mind.

Two smart tools to take your wellness journey further
#1 Guided Goal Setting
With our new guided goal selection experience, you'll get personalised health goal recommendations based on what’s most important to you, the wellness pillar you want to focus on, and your current wellness scores.
This feature ensures that your health goals reflect your unique priorities - whether that’s sleep, nutrition, activity, or emotional wellbeing.

#2 Biometric Scanning
Now you can use our cutting-edge biometric scanning tool*using your phone camera to track your heart rate and blood pressure, offering a new health input that contributes to your Biological Age.
You can view your scan history over time and monitor changes. It’s a new layer of support for your health and fitness, empowering you to stay informed and motivated every step of the way.

Take full control of your health journey
H&B&Me now includes a customisable notification system - designed to help you stay consistent with your health goals. Whether you prefer gentle morning nudges or evening check-ins, you choose the timing that works best for your daily routine. Supporting your health and wellbeing has never been more intuitive.

Points & Rewards
Turn commitment into value. Earn points by actively working on your health goals, and redeem them as exclusive Holland & Barrett vouchers. Points are calculated monthly based on your progress, making it easy to turn healthy habits into real rewards.

Join our community challenges
Stay inspired and accountable through rotating monthly challenges like walking, swimming, or running. Compete with others, explore new ways to stay active, and build a strong foundation for your health and wellbeing - one fun goal at a time.

Why choose the H&B&Me wellbeing app?
Because real change happens through small, consistent steps. H&B&Me helps you improve your lifestyle with tools that focus on what matters most - Biological Age, guided health goals, evidence-based content, and personalised wellbeing insights. It’s more than a tracker - it’s your personal coach for long-term health and fitness.

Every day with H&B&Me is a step forward in your wellness journey.
Key benefits:
• Biological Age calculator with wellness scores for each pillar
• Personalised, evidence-based health goals tailored to you
• Full-spectrum health and fitness tracking - sleep, nutrition, movement, and mood
• Built-in habit tracker to help you stay on track
• Trusted, expert-reviewed articles and guidance
• Visual progress tracking to keep you motivated
• Biometric scanning for real-time heart health feedback
• Guided goal selection for a smarter, more personal journey

Go further with Premium
H&B&Me offers a free plan with core features, but our Premium plan - just £0.99/month - unlocks everything. Enjoy:
• Wellness pillar scores: See how your key areas of wellness are impacting you
• Personalised coaching: Get expert guidance to reach your health and wellbeing goals
• Expert content: Stay informed with science-backed resources
• Engaging challenges: Track your progress while having fun

Start your journey with the H&B&Me wellbeing app today - your partner in everyday health and fitness, backed by science, powered by experience, and built for real life.

Download H&B&Me now and invest in your health and wellbeing.
*available on supported devices