IQOS App icon

ASO Keyword Dashboard

Tracking 35 keywords for IQOS App in Google Play

Developer: Philip Morris International Management SA Category: tools

IQOS App tracks 35 keywords (no keywords rank yet; 35 need traction). Key metrics: opportunity 70.0, difficulty 44.5.

Customize IQOS ILUMA. This product is not risk free. 18+

Tracked keywords

35

0  ranked •  35  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

70.0

Top keyword: contain

Avg difficulty

44.5

Lower scores indicate easier wins

Opportunity leaders

  • contain

    Opportunity: 74.0 • Difficulty: 51.8 • Rank —

    Competitors: 506

    64.7
  • wireless

    Opportunity: 74.0 • Difficulty: 48.3 • Rank —

    Competitors: 463

    62.7
  • adults

    Opportunity: 74.0 • Difficulty: 42.1 • Rank —

    Competitors: 682

    63.8
  • alternative

    Opportunity: 74.0 • Difficulty: 43.8 • Rank —

    Competitors: 397

    63.1
  • discovering

    Opportunity: 74.0 • Difficulty: 41.4 • Rank —

    Competitors: 310

    61.6

Unranked opportunities

  • contain

    Opportunity: 74.0 • Difficulty: 51.8 • Competitors: 506

  • wireless

    Opportunity: 74.0 • Difficulty: 48.3 • Competitors: 463

  • adults

    Opportunity: 74.0 • Difficulty: 42.1 • Competitors: 682

  • alternative

    Opportunity: 74.0 • Difficulty: 43.8 • Competitors: 397

  • discovering

    Opportunity: 74.0 • Difficulty: 41.4 • Competitors: 310

High competition keywords

  • new

    Total apps: 368,615 • Major competitors: 21,394

    Latest rank: — • Difficulty: 59.8

  • free

    Total apps: 322,103 • Major competitors: 22,308

    Latest rank: — • Difficulty: 60.0

  • help

    Total apps: 282,201 • Major competitors: 14,391

    Latest rank: — • Difficulty: 59.7

  • information

    Total apps: 267,605 • Major competitors: 7,566

    Latest rank: — • Difficulty: 55.3

  • features

    Total apps: 253,912 • Major competitors: 13,793

    Latest rank: — • Difficulty: 59.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
free651006088

322,103 competing apps

Median installs: 4,278

Avg rating: 2.3

22,308

major competitor apps

new651006089

368,615 competing apps

Median installs: 2,539

Avg rating: 2.1

21,394

major competitor apps

device681006380

108,001 competing apps

Median installs: 2,605

Avg rating: 2.1

6,163

major competitor apps

via681005381

116,083 competing apps

Median installs: 1,479

Avg rating: 2.0

4,244

major competitor apps

product701004975

52,620 competing apps

Median installs: 1,062

Avg rating: 1.8

2,087

major competitor apps

information651005586

267,605 competing apps

Median installs: 1,023

Avg rating: 1.9

7,566

major competitor apps

help651006087

282,201 competing apps

Median installs: 1,657

Avg rating: 2.1

14,391

major competitor apps

discover671005682

138,403 competing apps

Median installs: 1,282

Avg rating: 2.0

7,196

major competitor apps

products691005177

66,884 competing apps

Median installs: 929

Avg rating: 1.8

2,326

major competitor apps

contain741005265

11,550 competing apps

Median installs: 3,642

Avg rating: 2.1

506

major competitor apps

contains691004877

66,874 competing apps

Median installs: 3,641

Avg rating: 2.0

1,936

major competitor apps

continue721004971

27,588 competing apps

Median installs: 3,580

Avg rating: 2.1

1,378

major competitor apps

getting721004770

25,863 competing apps

Median installs: 3,137

Avg rating: 2.2

1,532

major competitor apps

features661005986

253,912 competing apps

Median installs: 2,164

Avg rating: 2.1

13,793

major competitor apps

smoke711004450

1,363 competing apps

Median installs: 5,714

Avg rating: 2.3

119

major competitor apps

would711004773

38,156 competing apps

Median installs: 2,822

Avg rating: 2.2

2,045

major competitor apps

wireless741004863

8,601 competing apps

Median installs: 3,498

Avg rating: 2.2

463

major competitor apps

adults741004264

10,160 competing apps

Median installs: 3,524

Avg rating: 2.2

682

major competitor apps

substance701003045

681 competing apps

Median installs: 1,678

Avg rating: 2.1

19

major competitor apps

tips721004971

27,508 competing apps

Median installs: 2,090

Avg rating: 2.0

1,081

major competitor apps

risk731004367

15,368 competing apps

Median installs: 1,546

Avg rating: 2.0

644

major competitor apps

connects721004370

24,068 competing apps

Median installs: 466

Avg rating: 1.7

467

major competitor apps

intended721005069

21,150 competing apps

Median installs: 1,394

Avg rating: 2.0

612

major competitor apps

contains information711002948

1,030 competing apps

Median installs: 1,524

Avg rating: 1.8

15

major competitor apps

customize691005777

69,895 competing apps

Median installs: 2,533

Avg rating: 2.2

5,189

major competitor apps

35 keywords
1 of 2

App Description

Customize IQOS ILUMA. This product is not risk free. 18+

Discover the new IQOS app.

The IQOS App connects to your device via Bluetooth® wireless technology.

Personalise your equipment, discovering tips and tutorials or getting help are some of the features of the app.

This app contains information about smoke free products only for use by adults who would otherwise continue to smoke or use other nicotine products and who reside in Portugal.

PMI's smoke-free products are not a smoking cessation alternative and are not intended as a cessation aid. Smoke-free products are not risk-free. They contain nicotine, a substance that is addictive.