Western Union®
ASO Keyword Dashboard
Tracking 49 keywords for Western Union® in Google Play
Western Union® tracks 49 keywords (no keywords rank yet; 49 need traction). Key metrics: opportunity 69.7, difficulty 47.1.
Money Transfer by Western Union & Sasai, licensed by SA Reserve Bank.
Tracked keywords
49
0 ranked • 49 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
69.7
Top keyword: mission
Avg difficulty
47.1
Lower scores indicate easier wins
Opportunity leaders
- 70.7
mission
Opportunity: 72.0 • Difficulty: 50.1 • Rank —
Competitors: 2,166
- 70.1
yet
Opportunity: 72.0 • Difficulty: 49.6 • Rank —
Competitors: 1,595
- 70.6
payments
Opportunity: 72.0 • Difficulty: 49.3 • Rank —
Competitors: 1,547
- 70.9
transfer
Opportunity: 72.0 • Difficulty: 59.2 • Rank —
Competitors: 1,790
- 62.3
brought
Opportunity: 72.0 • Difficulty: 46.3 • Rank —
Competitors: 573
Unranked opportunities
mission
Opportunity: 72.0 • Difficulty: 50.1 • Competitors: 2,166
yet
Opportunity: 72.0 • Difficulty: 49.6 • Competitors: 1,595
payments
Opportunity: 72.0 • Difficulty: 49.3 • Competitors: 1,547
transfer
Opportunity: 72.0 • Difficulty: 59.2 • Competitors: 1,790
brought
Opportunity: 72.0 • Difficulty: 46.3 • Competitors: 573
High competition keywords
access
Total apps: 126,428 • Major competitors: 11,667
Latest rank: — • Difficulty: 66.6
mobile
Total apps: 113,294 • Major competitors: 10,537
Latest rank: — • Difficulty: 60.5
quality
Total apps: 61,778 • Major competitors: 6,617
Latest rank: — • Difficulty: 60.8
social
Total apps: 56,380 • Major competitors: 6,322
Latest rank: — • Difficulty: 57.4
first
Total apps: 56,335 • Major competitors: 6,033
Latest rank: — • Difficulty: 55.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| digital | 68 | 100 | 55 | 79 42,168 competing apps Median installs: 26,988 Avg rating: 2.7 | — | — | 4,209 major competitor apps |
| payment | 69 | 100 | 53 | 76 29,462 competing apps Median installs: 30,186 Avg rating: 2.5 | — | — | 3,270 major competitor apps |
| life | 68 | 100 | 60 | 81 51,898 competing apps Median installs: 37,300 Avg rating: 2.9 | — | — | 6,276 major competitor apps |
| service | 68 | 100 | 59 | 81 54,184 competing apps Median installs: 29,877 Avg rating: 2.6 | — | — | 5,377 major competitor apps |
| money | 69 | 100 | 53 | 76 29,368 competing apps Median installs: 48,474 Avg rating: 3.1 | — | — | 4,238 major competitor apps |
| international | 71 | 100 | 51 | 72 15,943 competing apps Median installs: 33,008 Avg rating: 2.7 | — | — | 1,857 major competitor apps |
| mobile | 65 | 100 | 60 | 86 113,294 competing apps Median installs: 25,796 Avg rating: 2.8 | — | — | 10,537 major competitor apps |
| company | 71 | 100 | 48 | 72 17,480 competing apps Median installs: 21,812 Avg rating: 2.5 | — | — | 1,330 major competitor apps |
| services | 69 | 100 | 64 | 78 38,598 competing apps Median installs: 28,828 Avg rating: 2.5 | — | — | 4,045 major competitor apps |
| union | 71 | 100 | 37 | 59 2,675 competing apps Median installs: 14,320 Avg rating: 3.4 | — | — | 129 major competitor apps |
| mission | 72 | 100 | 50 | 71 13,684 competing apps Median installs: 50,268 Avg rating: 3.0 | — | — | 2,166 major competitor apps |
| access | 65 | 100 | 67 | 87 126,428 competing apps Median installs: 25,852 Avg rating: 2.8 | — | — | 11,667 major competitor apps |
| financial | 71 | 100 | 49 | 73 18,632 competing apps Median installs: 30,680 Avg rating: 2.8 | — | — | 1,790 major competitor apps |
| quality | 67 | 100 | 61 | 82 61,778 competing apps Median installs: 31,412 Avg rating: 2.8 | — | — | 6,617 major competitor apps |
| marketplace | 71 | 100 | 60 | 57 2,296 competing apps Median installs: 27,511 Avg rating: 2.6 | — | — | 263 major competitor apps |
| social | 68 | 100 | 57 | 81 56,380 competing apps Median installs: 35,671 Avg rating: 2.9 | — | — | 6,322 major competitor apps |
| improve | 68 | 100 | 56 | 80 46,984 competing apps Median installs: 36,014 Avg rating: 2.9 | — | — | 5,304 major competitor apps |
| yet | 72 | 100 | 50 | 70 12,694 competing apps Median installs: 35,566 Avg rating: 3.1 | — | — | 1,595 major competitor apps |
| business | 69 | 100 | 54 | 77 30,915 competing apps Median installs: 25,453 Avg rating: 2.7 | — | — | 2,851 major competitor apps |
| payments | 72 | 100 | 49 | 71 13,518 competing apps Median installs: 29,563 Avg rating: 2.7 | — | — | 1,547 major competitor apps |
| offering | 71 | 100 | 51 | 73 17,968 competing apps Median installs: 28,278 Avg rating: 2.9 | — | — | 1,931 major competitor apps |
| provided | 70 | 100 | 49 | 75 23,750 competing apps Median installs: 29,607 Avg rating: 2.6 | — | — | 1,862 major competitor apps |
| transfer | 72 | 100 | 59 | 71 14,024 competing apps Median installs: 35,090 Avg rating: 3.1 | — | — | 1,790 major competitor apps |
| platform | 69 | 100 | 53 | 78 38,205 competing apps Median installs: 18,669 Avg rating: 2.3 | — | — | 2,769 major competitor apps |
| brought | 72 | 100 | 46 | 62 4,451 competing apps Median installs: 39,821 Avg rating: 3.0 | — | — | 573 major competitor apps |
App Description
Money Transfer by Western Union & Sasai, licensed by SA Reserve Bank.
Sasai is the first integrated Social Payments and Digital Marketplace platform in Africa and it is brought to you by Sasai Fintech, a diversified Fintech group, with a mission to improve overall quality of life by offering access to social and financial services through technology.
The company has an established and balanced portfolio of distinct, yet interactive and cooperative business pillars namely Mobile Money, Social Payments, Digital Banking, International Remittances, Micro Mobile Insurance, and Payment Services.