STEP (Essar Group)
ASO Keyword Dashboard
Tracking 63 keywords for STEP (Essar Group) in Google Play
STEP (Essar Group) tracks 63 keywords (1 keyword ranks; 62 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 46.1, best rank 182.
STEP simplifies Essar’s travel & expense—fast, easy, and policy-compliant.
Tracked keywords
63
1 ranked • 62 not ranking yet
Top 10 coverage
0%
Best rank 182 • Latest leader —
Avg opportunity
70.3
Top keyword: spending
Avg difficulty
46.1
Lower scores indicate easier wins
Opportunity leaders
- 64.6
spending
Opportunity: 74.0 • Difficulty: 41.3 • Rank —
Competitors: 735
- 65.7
simplifies
Opportunity: 74.0 • Difficulty: 40.3 • Rank —
Competitors: 271
- 62.1
expense
Opportunity: 74.0 • Difficulty: 39.5 • Rank —
Competitors: 228
- 64.4
trips
Opportunity: 74.0 • Difficulty: 51.2 • Rank —
Competitors: 402
- 61.0
receipts
Opportunity: 74.0 • Difficulty: 38.0 • Rank —
Competitors: 240
Unranked opportunities
spending
Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 735
simplifies
Opportunity: 74.0 • Difficulty: 40.3 • Competitors: 271
expense
Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 228
trips
Opportunity: 74.0 • Difficulty: 51.2 • Competitors: 402
receipts
Opportunity: 74.0 • Difficulty: 38.0 • Competitors: 240
High competition keywords
time
Total apps: 390,432 • Major competitors: 18,014
Latest rank: — • Difficulty: 57.8
mobile
Total apps: 280,853 • Major competitors: 11,068
Latest rank: — • Difficulty: 55.7
using
Total apps: 224,022 • Major competitors: 12,282
Latest rank: — • Difficulty: 57.0
way
Total apps: 203,831 • Major competitors: 11,353
Latest rank: — • Difficulty: 55.5
create
Total apps: 198,464 • Major competitors: 14,376
Latest rank: — • Difficulty: 59.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| step | 69 | 100 | 51 | 78 82,187 competing apps Median installs: 1,398 Avg rating: 2.4 | 193 | 182 | 4,078 major competitor apps |
| travel | 70 | 100 | 48 | 74 45,710 competing apps Median installs: 1,817 Avg rating: 2.4 | — | — | 2,636 major competitor apps |
| notifications | 68 | 100 | 53 | 80 100,476 competing apps Median installs: 754 Avg rating: 2.3 | — | — | 3,093 major competitor apps |
| team | 69 | 100 | 52 | 79 84,725 competing apps Median installs: 1,451 Avg rating: 2.5 | — | — | 4,214 major competitor apps |
| way | 66 | 100 | 56 | 85 203,831 competing apps Median installs: 1,951 Avg rating: 2.5 | — | — | 11,353 major competitor apps |
| using | 66 | 100 | 57 | 85 224,022 competing apps Median installs: 2,802 Avg rating: 2.4 | — | — | 12,282 major competitor apps |
| built | 71 | 100 | 51 | 74 42,074 competing apps Median installs: 707 Avg rating: 2.3 | — | — | 1,422 major competitor apps |
| convenient | 69 | 100 | 49 | 78 74,701 competing apps Median installs: 1,486 Avg rating: 2.3 | — | — | 3,350 major competitor apps |
| time | 64 | 100 | 58 | 89 390,432 competing apps Median installs: 1,399 Avg rating: 2.4 | — | — | 18,014 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,853 competing apps Median installs: 1,387 Avg rating: 2.4 | — | — | 11,068 major competitor apps |
| request | 70 | 100 | 46 | 74 44,246 competing apps Median installs: 1,131 Avg rating: 2.2 | — | — | 1,461 major competitor apps |
| intuitive | 68 | 100 | 51 | 81 115,234 competing apps Median installs: 816 Avg rating: 2.3 | — | — | 4,507 major competitor apps |
| company | 70 | 100 | 46 | 74 45,636 competing apps Median installs: 1,151 Avg rating: 2.2 | — | — | 1,388 major competitor apps |
| requests | 72 | 100 | 42 | 69 21,219 competing apps Median installs: 551 Avg rating: 2.2 | — | — | 449 major competitor apps |
| multiple | 67 | 100 | 55 | 81 127,705 competing apps Median installs: 2,896 Avg rating: 2.6 | — | — | 8,894 major competitor apps |
| smooth | 69 | 100 | 50 | 78 79,337 competing apps Median installs: 2,031 Avg rating: 2.5 | — | — | 4,790 major competitor apps |
| directly | 67 | 100 | 52 | 81 129,363 competing apps Median installs: 974 Avg rating: 2.3 | — | — | 4,506 major competitor apps |
| monitor | 69 | 100 | 47 | 77 65,327 competing apps Median installs: 494 Avg rating: 2.2 | — | — | 1,739 major competitor apps |
| cash | 71 | 100 | 47 | 71 30,249 competing apps Median installs: 3,465 Avg rating: 2.7 | — | — | 2,326 major competitor apps |
| ocr | 73 | 100 | 37 | 56 3,092 competing apps Median installs: 2,172 Avg rating: 2.4 | — | — | 194 major competitor apps |
| create | 66 | 100 | 60 | 84 198,464 competing apps Median installs: 3,035 Avg rating: 2.6 | — | — | 14,376 major competitor apps |
| provides | 67 | 100 | 54 | 83 167,026 competing apps Median installs: 1,402 Avg rating: 2.3 | — | — | 5,622 major competitor apps |
| powered | 71 | 100 | 61 | 72 32,041 competing apps Median installs: 990 Avg rating: 2.3 | — | — | 1,214 major competitor apps |
| book | 68 | 100 | 50 | 79 87,879 competing apps Median installs: 889 Avg rating: 2.1 | — | — | 2,416 major competitor apps |
| clear | 68 | 100 | 51 | 79 89,558 competing apps Median installs: 1,737 Avg rating: 2.4 | — | — | 3,819 major competitor apps |
App Description
STEP simplifies Essar’s travel & expense—fast, easy, and policy-compliant.
For Employees
Employees can book travel through multiple approved agencies directly from their phones, create and submit expense claims in seconds, snap receipts using built-in OCR for automatic data capture, and request advances or petty cash as needed. Per diem rates and expense policies are built in for clear guidance, and real-time notifications keep employees updated on approvals and reimbursements.
For Managers
Managers can review and approve travel and expense requests on the go, ensuring quick responses and smooth workflows. STEP provides an intuitive way to monitor team activity, enforce policy compliance, and keep spending under control—all from a single, convenient mobile platform.