23andMe - DNA Testing
ASO Keyword Dashboard
Tracking 171 keywords for 23andMe - DNA Testing in Google Play
23andMe - DNA Testing tracks 171 keywords (6 keywords rank; 165 need traction). Key metrics: 0% top-10 coverage, opportunity 69.4, difficulty 50.8, best rank 43.
Explore your DNA! Learn about your ancestry, health, traits, and more.
Tracked keywords
171
6 ranked • 165 not ranking yet
Top 10 coverage
0%
Best rank 43 • Latest leader —
Avg opportunity
69.4
Top keyword: participate
Avg difficulty
50.8
Lower scores indicate easier wins
Opportunity leaders
- 68.1
participate
Opportunity: 73.0 • Difficulty: 47.8 • Rank —
Competitors: 1,204
- 68.3
tell
Opportunity: 73.0 • Difficulty: 49.0 • Rank —
Competitors: 1,072
- 67.7
intended
Opportunity: 73.0 • Difficulty: 56.3 • Rank —
Competitors: 786
- 67.2
term
Opportunity: 72.0 • Difficulty: 44.9 • Rank 66
Competitors: 782
- 70.8
total
Opportunity: 72.0 • Difficulty: 48.7 • Rank 93
Competitors: 1,591
Unranked opportunities
participate
Opportunity: 73.0 • Difficulty: 47.8 • Competitors: 1,204
tell
Opportunity: 73.0 • Difficulty: 49.0 • Competitors: 1,072
intended
Opportunity: 73.0 • Difficulty: 56.3 • Competitors: 786
party
Opportunity: 72.0 • Difficulty: 60.5 • Competitors: 2,168
powered
Opportunity: 72.0 • Difficulty: 82.1 • Competitors: 1,436
High competition keywords
new
Total apps: 193,474 • Major competitors: 25,823
Latest rank: — • Difficulty: 65.7
find
Total apps: 143,808 • Major competitors: 16,874
Latest rank: — • Difficulty: 65.1
access
Total apps: 126,428 • Major competitors: 11,667
Latest rank: — • Difficulty: 66.6
help
Total apps: 123,065 • Major competitors: 14,840
Latest rank: — • Difficulty: 66.0
experience
Total apps: 118,077 • Major competitors: 15,561
Latest rank: — • Difficulty: 62.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| includes | 69 | 100 | 54 | 77 33,489 competing apps Median installs: 30,818 Avg rating: 2.9 | 43 | 43 | 3,100 major competitor apps |
| include | 71 | 100 | 52 | 72 16,253 competing apps Median installs: 32,717 Avg rating: 2.9 | 66 | 66 | 1,542 major competitor apps |
| term | 72 | 100 | 45 | 67 8,523 competing apps Median installs: 32,276 Avg rating: 2.7 | 66 | 66 | 782 major competitor apps |
| total | 72 | 100 | 49 | 71 13,982 competing apps Median installs: 38,567 Avg rating: 2.8 | 93 | 93 | 1,591 major competitor apps |
| terms | 71 | 100 | 65 | 73 17,656 competing apps Median installs: 47,790 Avg rating: 3.0 | 123 | 123 | 2,368 major competitor apps |
| medical | 72 | 100 | 45 | 70 12,810 competing apps Median installs: 23,738 Avg rating: 2.6 | 139 | 139 | 802 major competitor apps |
| new | 64 | 100 | 66 | 90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0 | — | — | 25,823 major competitor apps |
| action | 71 | 100 | 64 | 73 19,490 competing apps Median installs: 64,156 Avg rating: 3.1 | — | — | 3,588 major competitor apps |
| health | 70 | 100 | 52 | 75 23,713 competing apps Median installs: 25,526 Avg rating: 2.7 | — | — | 1,845 major competitor apps |
| notifications | 69 | 100 | 63 | 77 33,158 competing apps Median installs: 22,800 Avg rating: 2.8 | — | — | 2,906 major competitor apps |
| whether | 67 | 100 | 58 | 83 76,585 competing apps Median installs: 31,919 Avg rating: 2.9 | — | — | 8,596 major competitor apps |
| party | 72 | 100 | 60 | 70 13,146 competing apps Median installs: 59,582 Avg rating: 3.1 | — | — | 2,168 major competitor apps |
| experience | 65 | 100 | 63 | 87 118,077 competing apps Median installs: 39,819 Avg rating: 2.9 | — | — | 15,561 major competitor apps |
| learn | 67 | 100 | 61 | 82 64,313 competing apps Median installs: 33,093 Avg rating: 2.8 | — | — | 6,746 major competitor apps |
| medication | 70 | 100 | 35 | 56 1,813 competing apps Median installs: 25,504 Avg rating: 2.8 | — | — | 106 major competitor apps |
| product | 71 | 100 | 51 | 74 20,165 competing apps Median installs: 31,040 Avg rating: 2.6 | — | — | 2,102 major competitor apps |
| collection | 68 | 100 | 54 | 80 49,948 competing apps Median installs: 28,272 Avg rating: 2.7 | — | — | 4,345 major competitor apps |
| control | 68 | 100 | 59 | 81 56,251 competing apps Median installs: 34,640 Avg rating: 2.8 | — | — | 6,945 major competitor apps |
| everything | 68 | 100 | 59 | 79 40,940 competing apps Median installs: 34,911 Avg rating: 2.9 | — | — | 5,090 major competitor apps |
| choose | 66 | 100 | 62 | 85 100,655 competing apps Median installs: 46,844 Avg rating: 3.0 | — | — | 14,766 major competitor apps |
| protecting | 71 | 100 | 51 | 59 2,800 competing apps Median installs: 52,306 Avg rating: 3.1 | — | — | 420 major competitor apps |
| using | 65 | 100 | 64 | 86 114,758 competing apps Median installs: 37,480 Avg rating: 2.8 | — | — | 13,323 major competitor apps |
| find | 65 | 100 | 65 | 88 143,808 competing apps Median installs: 36,002 Avg rating: 3.0 | — | — | 16,874 major competitor apps |
| service | 68 | 100 | 59 | 81 54,184 competing apps Median installs: 29,877 Avg rating: 2.6 | — | — | 5,377 major competitor apps |
| available | 66 | 100 | 66 | 85 92,463 competing apps Median installs: 34,120 Avg rating: 2.9 | — | — | 9,952 major competitor apps |
App Description
Explore your DNA! Learn about your ancestry, health, traits, and more.
ANCESTRY SERVICE: Explore where in the world your DNA is from across 3000+ regions.
HEALTH + ANCESTRY SERVICE*: Get a more complete picture of your health with insights from your genetic data and find out what you may pass on to your future children. Includes everything in Ancestry Service.1
23ANDME+ PREMIUM™*: Access new premium reports and features throughout the year to keep fueling your health journey and exploring your ancestry. You can also opt in to Health Action Plan for a more personalized experience and recommendations. Includes everything in Health + Ancestry Service.2
23ANDME+ TOTAL HEALTH™**: Optimize your health with physician initiated whole exome sequencing, biannual blood testing and genetics-informed clinical care. Includes everything in 23andMe+ Premium.3
PRIVACY: You are in control of your data. When you explore your DNA with 23andMe, you entrust us with important information. That’s why, since day one, we’ve committed ourselves to protecting your privacy. We provide robust controls that give you options when it comes to your genetic data.
RESEARCH: You can also choose to participate in 23andMe research. If you opt to do so, the answers you provide could help drive scientific discoveries.
HOW YOUR KIT AND THE APP WORK TOGETHER: All services require purchasing a kit, registering and submitting a saliva sample using the collection tube provided. Log into your account to track your sample’s progress. Once your reports are ready, open your app to view your reports.
NOTIFICATIONS: Stay in the know with notifications about personalized recommendations, new product updates, research surveys, family connections and more.
TERMS OF SERVICE
US (https://www.23andme.com/legal/terms-of-service)
UK, IE, FI, DK, SE, NL (https://www.23andme.com/en-eu/legal/terms-of-service)
Canada (https://www.23andme.com/en-ca/legal/terms-of-service/)
All other countries (https://www.23andme.com/en-int/legal/terms-of-service/)
Consumer Health Data Privacy Policy (https://www.23andme.com/legal/us-privacy/#washington-consumer-health-data-privacy-policy)
AVAILABILITY
1 Health + Ancestry Service is available in US, Canada, United Kingdom, Ireland, Denmark, Finland, Netherlands, and Sweden.
2 23andMe+ Premium Membership is available in US, Canada, and United Kingdom only. Health Action Plan is available in the US only and requires opting in to personalized recommendations.
3 Total Health Membership not available to residents of HI, NJ, NY, OK, RI and US territories.
*The 23andMe PGS test includes health predisposition and carrier status reports. Health predisposition reports include reports that meet FDA requirements for Genetic Health Risks and wellness reports which are based on 23andMe research. Your ethnicity may affect the relevance of each report. Each Genetic Health Risk report describes if a person has variants associated with a higher risk of developing a disease, but does not describe their overall risk of developing the disease. The reports do not detect all variants. The reports are not intended to diagnose any disease, tell you about your current state of health, or for use in making medical decisions, including whether to take medication, or how much medication to take. This test is intended for use in adults. Visit https://www.23andme.com/test-info for additional important limitations about each report.
**Total Health membership includes services initiated and performed by third-party clinicians and lab providers through the 23andMe platform. Additional terms and conditions also apply. Exome Sequencing is analyzed by a CLIA- and CAP-accredited laboratory. All telehealth services are provided in accordance with the Telehealth Terms (https://www.23andme.com/legal/telehealth-tos/) and Consent to Telehealth (https://www.23andme.com/legal/telehealth-consent/).