In-Store CRM LATAM

In-Store Latam is used by Merchandizer to monitor field and store activities.

Purpose & Vision: In-Store CRM LATAM is Unilever’s future-fit execution model for Modern Trade, using store-level data to identify and prioritize the execution actions and stores that generate the highest value potential across availability, visibility and brand experience. In-Store CRM LATAM consists of two workstreams: In-Store CRM LATAM Essentials measures out of stock in a consistent manner based on store level data and prioritizes stores to address Out of stock alerts based on incrementality. Out of stock check & Fix solutions is being deployed in 7 countries. In-Store CRM LATAM Advanced adds visibility and brand experience KPIs to Essentials and prioritizes the actions with the highest incrementality by leveraging image recognition. The program is being piloted in countries.