Upgrade

1.4M installs
29.1K ratings
+10.8K weekly installs
trend steady
+31.7K monthly installs
trend steady
Upgrade icon

ASO Keyword Dashboard

Tracking 130 keywords for Upgrade in Google Play

Developer: Upgrade, Inc. Category: finance Rating: 4.47

Upgrade tracks 130 keywords (20 keywords rank; 110 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 45.8, best rank 35.

Personal Loans, Cards and Rewards Checking

Tracked keywords

130

20  ranked •  110  not ranking yet

Top 10 coverage

0%

Best rank 35 • Latest leader —

Avg opportunity

70.5

Top keyword: trial

Avg difficulty

45.8

Lower scores indicate easier wins

Opportunity leaders

  • trial

    Opportunity: 74.0 • Difficulty: 44.5 • Rank —

    Competitors: 795

    64.5
  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Rank —

    Competitors: 338

    62.1
  • improvement

    Opportunity: 74.0 • Difficulty: 39.9 • Rank —

    Competitors: 359

    63.8
  • cancel

    Opportunity: 74.0 • Difficulty: 44.6 • Rank —

    Competitors: 718

    65.9
  • credit card

    Opportunity: 74.0 • Difficulty: 44.0 • Rank —

    Competitors: 904

    65.2

Unranked opportunities

  • trial

    Opportunity: 74.0 • Difficulty: 44.5 • Competitors: 795

  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Competitors: 338

  • improvement

    Opportunity: 74.0 • Difficulty: 39.9 • Competitors: 359

  • cancel

    Opportunity: 74.0 • Difficulty: 44.6 • Competitors: 718

  • credit card

    Opportunity: 74.0 • Difficulty: 44.0 • Competitors: 904

High competition keywords

  • free

    Total apps: 315,912 • Major competitors: 24,149

    Latest rank: — • Difficulty: 58.8

  • mobile

    Total apps: 280,903 • Major competitors: 11,070

    Latest rank: — • Difficulty: 55.7

  • help

    Total apps: 278,529 • Major competitors: 15,513

    Latest rank: — • Difficulty: 58.5

  • information

    Total apps: 265,070 • Major competitors: 8,170

    Latest rank: — • Difficulty: 54.8

  • share

    Total apps: 214,435 • Major competitors: 11,854

    Latest rank: — • Difficulty: 58.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
subscription721005270

24,503 competing apps

Median installs: 5,108

Avg rating: 2.7

8435

1,722

major competitor apps

credit711004873

39,803 competing apps

Median installs: 2,542

Avg rating: 2.7

4845

2,556

major competitor apps

payments711004572

32,501 competing apps

Median installs: 1,274

Avg rating: 2.4

5151

1,301

major competitor apps

certain731005168

18,363 competing apps

Median installs: 4,840

Avg rating: 2.8

5555

1,261

major competitor apps

following691005377

64,645 competing apps

Median installs: 3,753

Avg rating: 2.4

7269

3,310

major competitor apps

term731004368

19,756 competing apps

Median installs: 2,595

Avg rating: 2.4

6969

904

major competitor apps

pay691005077

70,528 competing apps

Median installs: 1,695

Avg rating: 2.6

7676

4,051

major competitor apps

cost721004569

22,869 competing apps

Median installs: 2,405

Avg rating: 2.3

8181

1,016

major competitor apps

payment691005078

80,471 competing apps

Median installs: 982

Avg rating: 2.2

10982

3,440

major competitor apps

require721005070

25,323 competing apps

Median installs: 3,498

Avg rating: 2.5

9191

1,428

major competitor apps

subscription automatically711003450

1,419 competing apps

Median installs: 5,534

Avg rating: 2.9

9191

103

major competitor apps

accounts731005468

19,566 competing apps

Median installs: 3,246

Avg rating: 2.9

115115

1,109

major competitor apps

required711005374

42,091 competing apps

Median installs: 3,986

Avg rating: 2.4

118118

2,448

major competitor apps

requires711004872

30,897 competing apps

Median installs: 2,475

Avg rating: 2.5

121121

1,545

major competitor apps

boost711005172

34,466 competing apps

Median installs: 1,750

Avg rating: 2.6

124124

2,305

major competitor apps

subscriptions may701003544

588 competing apps

Median installs: 10,706

Avg rating: 3.1

130130

70

major competitor apps

account settings721003854

2,360 competing apps

Median installs: 8,008

Avg rating: 3.0

177168

186

major competitor apps

account681005479

92,774 competing apps

Median installs: 2,074

Avg rating: 2.6

179179

4,946

major competitor apps

back701005375

53,483 competing apps

Median installs: 3,350

Avg rating: 2.7

184180

3,700

major competitor apps

rate701004775

49,760 competing apps

Median installs: 3,246

Avg rating: 2.2

187187

2,264

major competitor apps

free651005988

315,912 competing apps

Median installs: 5,818

Avg rating: 2.7

24,149

major competitor apps

card691005077

68,751 competing apps

Median installs: 4,483

Avg rating: 2.7

4,946

major competitor apps

share661005885

214,435 competing apps

Median installs: 2,942

Avg rating: 2.5

11,854

major competitor apps

change681005279

89,759 competing apps

Median installs: 4,895

Avg rating: 2.6

6,341

major competitor apps

range681005079

89,753 competing apps

Median installs: 1,436

Avg rating: 2.3

4,552

major competitor apps

130 keywords
1 of 6

App Description

Personal Loans, Cards and Rewards Checking

Get safe and easy mobile banking all in one place! Request cash advances and open a high-yield savings account, check balances, view available credit, pay bills, track cash back and more.

Upgrade is a financial technology company, not a bank.

● Track Rewards – Earn cash back rewards on Upgrade Card purchases⁴
● Manage Upgrade Card or Personal Loan, Flex Pay buy now pay later, Upgrade Card, Auto Finance, Auto Refinance and Home Improvement through Upgrade accounts. Make payments and check your balance.
● Monitor credit score, get notified of changes, and use our credit score simulator to see how different actions may impact your score.

Share feedback at mobile_app_feedback@upgrade.com

Personal Loan offers shown assume an APR of 12% and a term of 36 months for Faster Payoff and 48 months for Lower Payment.Subject to approval. For more information visit https://www.upgrade.com/personal-loans/.

¹ Subject to eligibility. BoostCash™ amounts range from initial $25 to $500 over time. 10.00% APY and express delivery requires a $9.99/month Premium subscription. 1-month free trial for select customers. Cancel anytime. Learn more about eligibility and terms at http://www.upgrade.com/boost-money/eligibility.

² Add funds to your Boost Money™ Spend account, and spend up to the available balance with Boost Money™ Card. We'll report on-time payments to the three major credit bureaus (Transunion®, Experian®, and Equifax®) to help you build credit over time. Late payments, delinquencies or other derogatory activity on this account or your other credit card accounts and loans may adversely impact your ability to build credit.

³ For Boost Money™ Save accounts, the 10.00% Annual Percentage Yield (APY) up to a $1,000 balance requires a Premium subscription ($9.99/mo). Balances over $1,000 with Premium earn 3.05% APY. Without a Premium subscription, the APY for the Boost Money™ Save account is 1.50% on all balances. The APY is effective as of 10/31/2025, is variable and may change at any time. Certain fees, such as outbound wire transfers or RTP, may impact earnings. Please refer to the applicable Cross River Bank Savings Deposit Account Agreement and Truth in Savings Disclosure.

⁴ Purchases accrue cash back when you pay them back. Certain limitations apply. See Upgrade.com for full Upgrade Cash Back Rewards Program details.

Personal loans made through Upgrade feature Annual Percentage Rates (APRs) of 7.74%-35.99% and a 1.85%-9.99% origination fee, which is deducted from the loan proceeds. Lowest rates require Autopay and paying off a portion of existing debt directly. For certain discounts, collateral may be required. Repayment terms from 24 to 84 months. For example, if you receive a $10,000 unsecured loan with a 36-month term and a 17.59% APR (which includes a 13.94% yearly interest rate and a 5% one-time origination fee), you would receive $9,500 and would have a required monthly payment of $341.48. Over the life of the loan, your payments would total $12,293.46. The APR and other terms of your loan may vary and you may not be presented with multiple offers. If offered, your loan terms, including your rate, will depend on credit score, credit usage history, loan amount, and other factors. Late payments or other fees, as noted in your Borrower Agreement, may increase the cost of your fixed rate loan. Certain loan offers may not be available in all states.

All loans, Personal Credit Lines, and checking and savings accounts are provided by Upgrade's bank partners (www.upgrade.com/bank-partners/). Upgrade Visa® Cards and Upgrade Visa® Debit Cards are issued by Upgrade's bank partners, pursuant to a license from Visa USA Inc. Upgrade, Inc. (NMLS #1548935) holds the following state licenses (upgrade.com/State-Licenses) and does business under the following DBAs (https://www.upgrade.com/dba). Upgrade is a financial technology company, not a bank (https://upgrade.zendesk.com/hc/en-us/articles/115005202407--Is-Upgrade-a-bank-).