Upgrade

Upgrade
Upgrade
Developer: Upgrade, Inc.
Category: Finance
1.3M installs
28.8K ratings
+5.5K weekly installs
trend steady
+25.9K monthly installs
trend steady
Upgrade icon

ASO Keyword Dashboard

Tracking 180 keywords for Upgrade in Google Play

Developer: Upgrade, Inc. Category: finance Rating: 4.48

Upgrade tracks 180 keywords (20 keywords rank; 160 need traction). Key metrics: 0% top-10 coverage, opportunity 69.5, difficulty 49.6, best rank 35.

Personal Loans, Cards and Rewards Checking

Tracked keywords

180

20  ranked •  160  not ranking yet

Top 10 coverage

0%

Best rank 35 • Latest leader 55

Avg opportunity

69.5

Top keyword: certain

Avg difficulty

49.6

Lower scores indicate easier wins

Opportunity leaders

  • certain

    Opportunity: 73.0 • Difficulty: 59.6 • Rank 55

    Competitors: 1,225

    68.3
  • cost

    Opportunity: 73.0 • Difficulty: 47.7 • Rank 81

    Competitors: 980

    68.7
  • purchases

    Opportunity: 73.0 • Difficulty: 62.6 • Rank —

    Competitors: 1,674

    68.0
  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Rank —

    Competitors: 1,071

    68.1
  • existing

    Opportunity: 73.0 • Difficulty: 51.0 • Rank —

    Competitors: 926

    68.5

Unranked opportunities

  • purchases

    Opportunity: 73.0 • Difficulty: 62.6 • Competitors: 1,674

  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Competitors: 1,071

  • existing

    Opportunity: 73.0 • Difficulty: 51.0 • Competitors: 926

  • month

    Opportunity: 73.0 • Difficulty: 52.4 • Competitors: 1,041

  • interest

    Opportunity: 72.0 • Difficulty: 57.3 • Competitors: 1,436

High competition keywords

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • easy

    Total apps: 161,730 • Major competitors: 17,537

    Latest rank: — • Difficulty: 61.7

  • without

    Total apps: 113,596 • Major competitors: 12,654

    Latest rank: — • Difficulty: 63.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
subscription721006070

13,189 competing apps

Median installs: 37,326

Avg rating: 3.0

8435

1,608

major competitor apps

credit711005173

18,687 competing apps

Median installs: 41,601

Avg rating: 3.0

4845

2,452

major competitor apps

payments721004971

13,518 competing apps

Median installs: 29,563

Avg rating: 2.7

5151

1,547

major competitor apps

certain731006068

9,942 competing apps

Median installs: 39,066

Avg rating: 3.1

5555

1,225

major competitor apps

following691005877

33,448 competing apps

Median installs: 32,090

Avg rating: 2.7

7269

3,198

major competitor apps

term721004567

8,523 competing apps

Median installs: 32,276

Avg rating: 2.7

6969

782

major competitor apps

pay691005477

30,292 competing apps

Median installs: 37,182

Avg rating: 2.9

7676

3,855

major competitor apps

cost731004869

10,513 competing apps

Median installs: 29,271

Avg rating: 2.6

8181

980

major competitor apps

payment691005376

29,462 competing apps

Median installs: 30,186

Avg rating: 2.5

10982

3,270

major competitor apps

require721005871

13,548 competing apps

Median installs: 36,082

Avg rating: 2.9

9191

1,571

major competitor apps

subscription automatically691003751

905 competing apps

Median installs: 37,403

Avg rating: 3.3

9191

118

major competitor apps

accounts721006769

10,702 competing apps

Median installs: 32,846

Avg rating: 3.2

115115

1,303

major competitor apps

required701006175

23,390 competing apps

Median installs: 41,967

Avg rating: 2.8

118118

2,770

major competitor apps

requires711005472

15,340 competing apps

Median installs: 33,836

Avg rating: 2.9

121121

1,687

major competitor apps

boost721006071

14,255 competing apps

Median installs: 41,487

Avg rating: 3.1

124124

2,141

major competitor apps

subscriptions may681004045

423 competing apps

Median installs: 49,578

Avg rating: 3.6

130130

79

major competitor apps

account settings701004256

1,896 competing apps

Median installs: 30,694

Avg rating: 3.4

177168

212

major competitor apps

account681006079

41,533 competing apps

Median installs: 33,567

Avg rating: 3.0

179179

4,686

major competitor apps

back701006276

28,322 competing apps

Median installs: 45,422

Avg rating: 3.2

184180

4,042

major competitor apps

rate701005075

24,148 competing apps

Median installs: 33,875

Avg rating: 2.7

187187

2,128

major competitor apps

free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

card691005478

35,515 competing apps

Median installs: 50,336

Avg rating: 3.0

4,766

major competitor apps

change681005580

48,309 competing apps

Median installs: 42,177

Avg rating: 3.0

6,101

major competitor apps

easy641006289

161,730 competing apps

Median installs: 33,636

Avg rating: 2.8

17,537

major competitor apps

make641006589

163,352 competing apps

Median installs: 42,108

Avg rating: 3.0

21,922

major competitor apps

180 keywords
1 of 8

App Description

Personal Loans, Cards and Rewards Checking

Get safe and easy mobile banking all in one place! Request cash advances and open a high-yield savings account, check balances, view available credit, pay bills, track cash back and more.

Upgrade is a financial technology company, not a bank.

● Track Rewards – Earn cash back rewards on Upgrade Card purchases³
● Manage Upgrade Card or Personal Loan, Flex Pay buy now pay later, Upgrade Card, Auto Finance, Auto Refinance and Home Improvement through Upgrade accounts. Make payments and check your balance.
● Monitor credit score, get notified of changes, and use our credit score simulator to see how different actions may impact your score.
Share feedback at mobile_app_feedback@upgrade.com

Personal Loan offers shown assume an APR of 12% and a term of 36 months for Faster Payoff and 48 months for Lower Payment.Subject to approval. For more information visit https://www.upgrade.com/personal-loans/.

¹ Subject to eligibility. BoostCash™ amounts range from initial $25 to $500 over time. 10.00% APY and express delivery requires a $9.99/month Premium subscription. 1-month free trial for select customers. Cancel anytime. Learn more about eligibility and terms at http://www.upgrade.com/boost-money/eligibility.

² For Boost Money™ Save accounts, the 10.00% Annual Percentage Yield (APY) up to a $1,000 balance requires a Premium subscription ($9.99/mo). Balances over $1,000 with Premium earn 3.42% APY. Without a Premium subscription, the APY for the Boost Money™ Save account is 1.50% on all balances. The APY is effective as of 09/19/2025, is variable and may change at any time. Certain fees, such as outbound wire transfers or RTP, may impact earnings. Please refer to the applicable Cross River Bank Savings Deposit Account Agreement and Truth in Savings Disclosure.

³ Purchases accrue cash back when you pay them back. Certain limitations apply. See Upgrade.com for full Upgrade Cash Back Rewards Program details.
Personal loans made through Upgrade feature Annual Percentage Rates (APRs) of 7.74%-35.99% and a 1.85%-9.99% origination fee, which is deducted from the loan proceeds. Lowest rates require Autopay and paying off a portion of existing debt directly. For certain discounts, collateral may be required. Repayment terms from 24 to 84 months. For example, if you receive a $10,000 unsecured loan with a 36-month term and a 17.59% APR (which includes a 13.94% yearly interest rate and a 5% one-time origination fee), you would receive $9,500 and would have a required monthly payment of $341.48. Over the life of the loan, your payments would total $12,293.46. The APR and other terms of your loan may vary and you may not be presented with multiple offers. If offered, your loan terms, including your rate, will depend on credit score, credit usage history, loan amount, and other factors. Late payments or other fees, as noted in your Borrower Agreement, may increase the cost of your fixed rate loan. Certain loan offers may not be available in all states.
All loans, Personal Credit Lines, and checking and savings accounts are provided by Upgrade's bank partners (www.upgrade.com/bank-partners/). Upgrade Visa® Cards and Upgrade Visa® Debit Cards are issued by Upgrade's bank partners, pursuant to a license from Visa USA Inc. Upgrade, Inc. (NMLS #1548935) holds the following state licenses (upgrade.com/State-Licenses) and does business under the following DBAs (https://www.upgrade.com/dba). Upgrade is a financial technology company, not a bank (https://upgrade.zendesk.com/hc/en-us/articles/115005202407--Is-Upgrade-a-bank-).

All loans, Personal Credit Lines, and checking and savings accounts are provided by Upgrade's bank partners. Upgrade Visa® Cards and Upgrade Visa® Debit Cards are issued by Upgrade's bank partners, pursuant to a license from Visa USA Inc. Upgrade, Inc. (NMLS #1548935) holds the following state licenses and does business under the following DBAs. Upgrade is a financial technology company, not a bank.