Varo Bank: Online Banking

6.9M installs
244K ratings
211.7K monthly active users
Revenue not available
Install Trends
Weekly +13.6K
Steady
Monthly +80.4K
Steady
Varo Bank: Online Banking icon

ASO Keyword Dashboard

Tracking 124 keywords for Varo Bank: Online Banking in Google Play

Developer: Varo Bank, N.A. Category: finance

Varo Bank: Online Banking tracks 124 keywords (19 keywords rank; 105 need traction). Key metrics: 32% top-10 coverage, opportunity 70.9, difficulty 45.4, best rank 1.

Early payday & cash advances with no-fee mobile banking!

Tracked keywords

124

19  ranked •  105  not ranking yet

Top 10 coverage

32%

Best rank 1 • Latest leader 10

Avg opportunity

70.9

Top keyword: qualified

Avg difficulty

45.4

Lower scores indicate easier wins

Opportunity leaders

  • qualified

    Opportunity: 74.0 • Difficulty: 38.1 • Rank 10

    Competitors: 164

    62.3
  • deposit

    Opportunity: 74.0 • Difficulty: 40.9 • Rank 14

    Competitors: 621

    64.0
  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Rank 26

    Competitors: 338

    62.1
  • annual

    Opportunity: 74.0 • Difficulty: 42.8 • Rank 67

    Competitors: 739

    65.3
  • vary

    Opportunity: 74.0 • Difficulty: 65.3 • Rank 86

    Competitors: 482

    60.8

Unranked opportunities

  • phone number

    Opportunity: 74.0 • Difficulty: 55.5 • Competitors: 675

  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 746

  • incoming

    Opportunity: 74.0 • Difficulty: 47.5 • Competitors: 803

  • wallet

    Opportunity: 74.0 • Difficulty: 44.9 • Competitors: 803

  • cycle

    Opportunity: 74.0 • Difficulty: 40.1 • Competitors: 335

High competition keywords

  • download

    Total apps: 340,002 • Major competitors: 17,581

    Latest rank: — • Difficulty: 56.2

  • free

    Total apps: 324,398 • Major competitors: 24,376

    Latest rank: — • Difficulty: 58.7

  • mobile

    Total apps: 282,229 • Major competitors: 11,184

    Latest rank: — • Difficulty: 55.7

  • simple

    Total apps: 259,866 • Major competitors: 12,379

    Latest rank: — • Difficulty: 54.9

  • available

    Total apps: 201,417 • Major competitors: 10,523

    Latest rank: — • Difficulty: 58.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
online banking731003557

3,543 competing apps

Median installs: 2,699

Avg rating: 4.1

11

116

major competitor apps

bank account731004157

3,842 competing apps

Median installs: 20,623

Avg rating: 4.0

22

465

major competitor apps

internet banking721003351

1,558 competing apps

Median installs: 4,883

Avg rating: 4.2

33

100

major competitor apps

banking731004468

18,549 competing apps

Median installs: 3,952

Avg rating: 4.1

55

1,163

major competitor apps

bank711004773

37,077 competing apps

Median installs: 3,508

Avg rating: 4.1

55

2,487

major competitor apps

qualified741003862

8,213 competing apps

Median installs: 806

Avg rating: 4.0

109

164

major competitor apps

recipient721003351

1,635 competing apps

Median installs: 2,488

Avg rating: 3.9

1111

104

major competitor apps

deposit741004164

10,471 competing apps

Median installs: 3,651

Avg rating: 4.1

1414

621

major competitor apps

debit card731004056

3,225 competing apps

Median installs: 5,331

Avg rating: 4.1

1817

299

major competitor apps

online payment721003653

2,266 competing apps

Median installs: 1,127

Avg rating: 3.9

2020

86

major competitor apps

mobile banking741003962

7,982 competing apps

Median installs: 2,928

Avg rating: 4.1

2623

338

major competitor apps

payment methods731003657

3,868 competing apps

Median installs: 555

Avg rating: 3.9

2723

134

major competitor apps

additional701005374

47,357 competing apps

Median installs: 3,731

Avg rating: 4.0

2826

2,859

major competitor apps

payment method721003854

2,309 competing apps

Median installs: 3,121

Avg rating: 4.0

2727

172

major competitor apps

early731004367

16,668 competing apps

Median installs: 2,381

Avg rating: 4.1

2828

910

major competitor apps

account balance721003454

2,454 competing apps

Median installs: 3,010

Avg rating: 4.0

3030

123

major competitor apps

annual741004365

12,694 competing apps

Median installs: 3,024

Avg rating: 4.0

6733

739

major competitor apps

vary741006561

6,601 competing apps

Median installs: 5,556

Avg rating: 3.9

8686

482

major competitor apps

like online741003659

5,327 competing apps

Median installs: 1,433

Avg rating: 4.0

164164

24

major competitor apps

free651005988

324,398 competing apps

Median installs: 5,471

Avg rating: 4.1

24,376

major competitor apps

download651005688

340,002 competing apps

Median installs: 2,125

Avg rating: 4.1

17,581

major competitor apps

online661005584

197,162 competing apps

Median installs: 1,542

Avg rating: 4.0

10,300

major competitor apps

card691005077

69,985 competing apps

Median installs: 4,426

Avg rating: 4.0

4,988

major competitor apps

email691005077

69,714 competing apps

Median installs: 2,557

Avg rating: 4.0

3,089

major competitor apps

security701005475

53,021 competing apps

Median installs: 2,101

Avg rating: 3.9

3,032

major competitor apps

124 keywords
1 of 5

App Description

Early payday & cash advances with no-fee mobile banking!

Varo isn’t just an online banking app. We are a real bank, built for the digital age. Free online banking, early payday³, high yield savings⁷, credit score monitoring, easy credit building⁶, automatic cashbackᵟ, instant cash advances (once qualified)², & more. Quals apply. Fees apply to loans & out-of-network servicesᐞ.

Member FDIC—mobile banking backed by the full faith & credit of the U.S. Government.

FREE ONLINE BANKING
• Early payday³
• No minimums or hidden feesᐞ
• Free debit card
• Free cash deposits at CVS®ᙾ and withdrawals at 40k+ Allpoint® ATMs⁴
• Free credit score monitoring
• Automatic cashbackᵟ—no activation required or single-day windows
• Mobile check deposit (quals apply)ᵟ
• Digital wallet (select customers)ᵟ
• Unlike many money apps, we’re a real bank

INSTANT CASH ADVANCES
• Borrow up to $250 today by linking a qualifying account²
• Work up to $500 cash advances over time with direct deposit²
• Cash advance funded directly into your online bank account
• 30 days to repay (better than a payday advance)
• One-time flat fee per cash advance
• Automatic payments available for money advances⁸

PERSONAL LINE OF CREDIT
• Unsecured personal line of credit from $600 to $2,000 (quals apply)⁵
• No interest, late fees, or penalties
• Credit line with a simple flat fee
• Affordable monthly payments
• Personal loan funded instantly, once qualified
• Money added to your online bank account
• Payment periods between 3 & 12 months

EASY CREDIT BUILDER
• Free secured credit card for credit building⁶
• No credit check, interest, annual fees, or min security deposit
• Build credit by only spending what you have⁹
• Automatic payments available via Safe Pay¹⁰
• Reported to Equifax, Experian, & TransUnion
• Pre-existing credit scores saw a 40+ point increase on avg after 3 months of on-time payments¹¹
• 90% of users with no credit score had a score after one month¹²
• Quals: Must have an active Varo Bank Account in good standing & incoming deposits of $200 or more in the past 31 days.

HIGH YIELD SAVINGS
• Up to 5.00% annual percentage yield on first $5,000, quals apply⁷
• 2.50% APY on additional balances
• Auto-saving tools

SEND MONEY
• Use recipient’s phone number or email address, even if they aren’t a Varo customer
• Fast, secure, & free!

DOWNLOAD NOW!
• Sign up for an online bank account in less than two minutes with no impact on your credit



Disclosures

©2025 Varo Bank, N.A. All Rights Reserved. Member FDIC

1-7 See disclosures in final app screenshot above
⁸ Set up an automatic payment to your Varo Advance Account on any date you choose between 15 and 30 days from the day you get your Advance
⁹ Your spending limit can’t exceed your available to spend balance in your Varo Believe Secured Account, up to $2,500 per day for purchases or $1,000 a day for cash advances, totaling no more than $10,000 total per billing cycle
¹⁰ By enrolling in Safe Pay, you authorize Varo Bank to auto pay your Varo Believe Card balance in full at the end of your billing cycle from funds in your Varo Believe Secured Account, before your actual due date. If the amount owed is more than your Secured Account balance your payment will not be made. You will have twenty-one (21) days to deposit additional funds to make your payment on time.
¹¹ As of November 18, 2024, customers who had an existing VantageScore® 3.0 credit score showed an average increase of approximately 40 points after three months using Varo Believe and on time payments. Individual results may vary, and some customers may not see a score increase
¹² As of November 14, 2024. Data based on comparison between VantageScore® 3.0 score from the initial pull after Believe card activation and the VantageScore® 3.0 score pulled after one month of reporting Believe Card activity. Individual results may vary
ᐞ A full list of Varo fees can be found at www.varomoney.com/varo-fees
ᙾ See “Free Cash Deposits at CVS®” screenshot above
ᵟ Additional information: www.varomoney.com/disclosures/