Varo Bank: Online Banking

6.8M installs
243.9K ratings
Varo Bank: Online Banking icon

ASO Keyword Dashboard

Tracking 120 keywords for Varo Bank: Online Banking in Google Play

Developer: Varo Bank, N.A. Category: finance Rating: 4.58

Varo Bank: Online Banking tracks 120 keywords (19 keywords rank; 101 need traction). Key metrics: 11% top-10 coverage, opportunity 70.8, difficulty 45.8, best rank 3.

Early payday & cash advances with no-fee mobile banking!

Tracked keywords

120

19  ranked •  101  not ranking yet

Top 10 coverage

11%

Best rank 3 • Latest leader —

Avg opportunity

70.8

Top keyword: phone number

Avg difficulty

45.8

Lower scores indicate easier wins

Opportunity leaders

  • phone number

    Opportunity: 74.0 • Difficulty: 49.5 • Rank —

    Competitors: 668

    61.4
  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Rank —

    Competitors: 338

    62.1
  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Rank —

    Competitors: 733

    64.6
  • incoming

    Opportunity: 74.0 • Difficulty: 47.4 • Rank —

    Competitors: 791

    62.8
  • wallet

    Opportunity: 74.0 • Difficulty: 44.8 • Rank —

    Competitors: 791

    65.0

Unranked opportunities

  • phone number

    Opportunity: 74.0 • Difficulty: 49.5 • Competitors: 668

  • mobile banking

    Opportunity: 74.0 • Difficulty: 38.8 • Competitors: 338

  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 733

  • incoming

    Opportunity: 74.0 • Difficulty: 47.4 • Competitors: 791

  • wallet

    Opportunity: 74.0 • Difficulty: 44.8 • Competitors: 791

High competition keywords

  • download

    Total apps: 325,905 • Major competitors: 17,000

    Latest rank: — • Difficulty: 56.2

  • free

    Total apps: 315,232 • Major competitors: 24,113

    Latest rank: — • Difficulty: 58.7

  • mobile

    Total apps: 280,391 • Major competitors: 11,045

    Latest rank: — • Difficulty: 55.7

  • simple

    Total apps: 250,065 • Major competitors: 12,095

    Latest rank: — • Difficulty: 55.1

  • available

    Total apps: 194,667 • Major competitors: 10,389

    Latest rank: 157 • Difficulty: 58.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
bank711004772

33,611 competing apps

Median installs: 5,144

Avg rating: 2.7

33

2,452

major competitor apps

banking731004468

18,328 competing apps

Median installs: 3,894

Avg rating: 3.1

55

1,144

major competitor apps

certain731005168

18,339 competing apps

Median installs: 4,772

Avg rating: 2.8

2020

1,260

major competitor apps

payment691005078

80,326 competing apps

Median installs: 988

Avg rating: 2.2

2323

3,430

major competitor apps

payments711004572

32,531 competing apps

Median installs: 1,279

Avg rating: 2.4

3232

1,306

major competitor apps

money701004976

57,199 competing apps

Median installs: 4,750

Avg rating: 2.8

4442

4,426

major competitor apps

account681005479

92,541 competing apps

Median installs: 2,091

Avg rating: 2.6

6362

4,929

major competitor apps

credit711004873

39,747 competing apps

Median installs: 2,552

Avg rating: 2.7

6864

2,550

major competitor apps

saving711004772

31,167 competing apps

Median installs: 1,766

Avg rating: 2.5

7373

1,722

major competitor apps

spend731004668

19,467 competing apps

Median installs: 4,539

Avg rating: 2.7

8989

1,498

major competitor apps

reach701004976

58,385 competing apps

Median installs: 1,467

Avg rating: 2.4

125122

3,303

major competitor apps

account settings721003854

2,428 competing apps

Median installs: 7,392

Avg rating: 3.0

133130

187

major competitor apps

automatic711005273

39,560 competing apps

Median installs: 2,463

Avg rating: 2.4

135135

2,097

major competitor apps

available661005884

194,667 competing apps

Median installs: 2,768

Avg rating: 2.5

157153

10,389

major competitor apps

day681005381

122,290 competing apps

Median installs: 2,262

Avg rating: 2.5

162162

6,304

major competitor apps

days711004772

35,115 competing apps

Median installs: 3,166

Avg rating: 2.4

166166

1,814

major competitor apps

check671005782

134,169 competing apps

Median installs: 2,140

Avg rating: 2.6

175170

7,490

major competitor apps

personal671005583

152,877 competing apps

Median installs: 1,389

Avg rating: 2.5

177

7,103

major competitor apps

apply701005074

43,573 competing apps

Median installs: 6,270

Avg rating: 2.7

195195

3,234

major competitor apps

free651005988

315,232 competing apps

Median installs: 5,764

Avg rating: 2.7

24,113

major competitor apps

download651005688

325,905 competing apps

Median installs: 2,132

Avg rating: 2.5

17,000

major competitor apps

online661005584

194,036 competing apps

Median installs: 1,518

Avg rating: 2.4

10,149

major competitor apps

card691005077

68,610 competing apps

Median installs: 4,426

Avg rating: 2.7

4,931

major competitor apps

online banking731003557

3,533 competing apps

Median installs: 2,634

Avg rating: 3.4

115

major competitor apps

email691005077

68,785 competing apps

Median installs: 2,550

Avg rating: 2.5

3,063

major competitor apps

120 keywords
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App Description

Early payday & cash advances with no-fee mobile banking!

Varo isn’t just an online banking app. We are a real bank, built for the digital age. Free online banking, early payday³, high yield savings⁷, credit score monitoring, easy credit building⁶, automatic cashbackᵟ, instant cash advances (once qualified)², & more. Quals apply. Fees apply to loans & out-of-network servicesᐞ.

Member FDIC—mobile banking backed by the full faith & credit of the U.S. Government.

FREE ONLINE BANKING
• Early payday³
• No minimums or hidden feesᐞ
• Free debit card
• Free cash deposits at CVS®ᙾ and withdrawals at 40k+ Allpoint® ATMs⁴
• Free credit score monitoring
• Automatic cashbackᵟ—no activation required or single-day windows
• Mobile check deposit (quals apply)ᵟ
• Digital wallet (select customers)ᵟ
• Unlike many money apps, we’re a real bank

INSTANT CASH ADVANCES
• Borrow up to $250 today by linking a qualifying account²
• Work up to $500 cash advances over time with direct deposit²
• Cash advance funded directly into your online bank account
• 30 days to repay (better than a payday advance)
• One-time flat fee per cash advance
• Automatic payments available for money advances⁸

PERSONAL LINE OF CREDIT
• Unsecured personal line of credit from $600 to $2,000 (quals apply)⁵
• No interest, late fees, or penalties
• Credit line with a simple flat fee
• Affordable monthly payments
• Personal loan funded instantly, once qualified
• Money added to your online bank account
• Payment periods between 3 & 12 months

EASY CREDIT BUILDER
• Free secured credit card for credit building⁶
• No credit check, interest, annual fees, or min security deposit
• Build credit by only spending what you have⁹
• Automatic payments available via Safe Pay¹⁰
• Reported to Equifax, Experian, & TransUnion
• Pre-existing credit scores saw a 40+ point increase on avg after 3 months of on-time payments¹¹
• 90% of users with no credit score had a score after one month¹²
• Quals: Must have an active Varo Bank Account in good standing & incoming deposits of $200 or more in the past 31 days.

HIGH YIELD SAVINGS
• Up to 5.00% annual percentage yield on first $5,000, quals apply⁷
• 2.50% APY on additional balances
• Auto-saving tools

SEND MONEY
• Use recipient’s phone number or email address, even if they aren’t a Varo customer
• Fast, secure, & free!

DOWNLOAD NOW!
• Sign up for an online bank account in less than two minutes with no impact on your credit



Disclosures

©2025 Varo Bank, N.A. All Rights Reserved. Member FDIC

1-7 See disclosures in final app screenshot above
⁸ Set up an automatic payment to your Varo Advance Account on any date you choose between 15 and 30 days from the day you get your Advance
⁹ Your spending limit can’t exceed your available to spend balance in your Varo Believe Secured Account, up to $2,500 per day for purchases or $1,000 a day for cash advances, totaling no more than $10,000 total per billing cycle
¹⁰ By enrolling in Safe Pay, you authorize Varo Bank to auto pay your Varo Believe Card balance in full at the end of your billing cycle from funds in your Varo Believe Secured Account, before your actual due date. If the amount owed is more than your Secured Account balance your payment will not be made. You will have twenty-one (21) days to deposit additional funds to make your payment on time.
¹¹ As of November 18, 2024, customers who had an existing VantageScore® 3.0 credit score showed an average increase of approximately 40 points after three months using Varo Believe and on time payments. Individual results may vary, and some customers may not see a score increase
¹² As of November 14, 2024. Data based on comparison between VantageScore® 3.0 score from the initial pull after Believe card activation and the VantageScore® 3.0 score pulled after one month of reporting Believe Card activity. Individual results may vary
ᐞ A full list of Varo fees can be found at www.varomoney.com/varo-fees
ᙾ See “Free Cash Deposits at CVS®” screenshot above
ᵟ Additional information: www.varomoney.com/disclosures/