Varo Bank: Online Banking

Varo Bank: Online Banking
Varo Bank: Online Banking
Developer: Varo Bank, N.A.
Category: Finance
6.7M installs
243.7K ratings
+37.7K weekly installs
+100.5K monthly installs
trend steady
Varo Bank: Online Banking icon

ASO Keyword Dashboard

Tracking 122 keywords for Varo Bank: Online Banking in Google Play

Developer: Varo Bank, N.A. Category: finance Rating: 4.59

Varo Bank: Online Banking tracks 122 keywords (19 keywords rank; 103 need traction). Key metrics: 11% top-10 coverage, opportunity 67.5, difficulty 49.7, best rank 3.

Early payday & cash advances with no-fee mobile banking!

Tracked keywords

122

19  ranked •  103  not ranking yet

Top 10 coverage

11%

Best rank 3 • Latest leader 5

Avg opportunity

67.5

Top keyword: banking

Avg difficulty

49.7

Lower scores indicate easier wins

Opportunity leaders

  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Rank 5

    Competitors: 1,071

    68.1
  • certain

    Opportunity: 73.0 • Difficulty: 59.6 • Rank 20

    Competitors: 1,225

    68.3
  • spend

    Opportunity: 73.0 • Difficulty: 49.4 • Rank 89

    Competitors: 1,447

    68.5
  • advance

    Opportunity: 73.0 • Difficulty: 46.6 • Rank —

    Competitors: 1,150

    67.6
  • existing

    Opportunity: 73.0 • Difficulty: 51.0 • Rank —

    Competitors: 926

    68.5

Unranked opportunities

  • advance

    Opportunity: 73.0 • Difficulty: 46.6 • Competitors: 1,150

  • existing

    Opportunity: 73.0 • Difficulty: 51.0 • Competitors: 926

  • fees

    Opportunity: 73.0 • Difficulty: 47.8 • Competitors: 886

  • active

    Opportunity: 72.0 • Difficulty: 51.6 • Competitors: 1,388

  • cash

    Opportunity: 72.0 • Difficulty: 51.0 • Competitors: 2,206

High competition keywords

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • easy

    Total apps: 161,730 • Major competitors: 17,537

    Latest rank: — • Difficulty: 61.7

  • mobile

    Total apps: 113,294 • Major competitors: 10,537

    Latest rank: — • Difficulty: 60.5

  • simple

    Total apps: 106,353 • Major competitors: 11,187

    Latest rank: — • Difficulty: 59.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
bank711005073

18,128 competing apps

Median installs: 44,400

Avg rating: 2.9

33

2,338

major competitor apps

banking731004768

9,685 competing apps

Median installs: 27,159

Avg rating: 3.2

55

1,071

major competitor apps

certain731006068

9,942 competing apps

Median installs: 39,066

Avg rating: 3.1

2020

1,225

major competitor apps

payment691005376

29,462 competing apps

Median installs: 30,186

Avg rating: 2.5

2323

3,270

major competitor apps

payments721004971

13,518 competing apps

Median installs: 29,563

Avg rating: 2.7

3232

1,547

major competitor apps

money691005376

29,368 competing apps

Median installs: 48,474

Avg rating: 3.1

4442

4,238

major competitor apps

account681006079

41,533 competing apps

Median installs: 33,567

Avg rating: 3.0

6362

4,686

major competitor apps

credit711005173

18,687 competing apps

Median installs: 41,601

Avg rating: 3.0

6864

2,452

major competitor apps

saving721005270

13,263 competing apps

Median installs: 38,092

Avg rating: 2.9

7373

1,633

major competitor apps

spend731004968

10,167 competing apps

Median installs: 48,341

Avg rating: 3.0

8989

1,447

major competitor apps

reach701005375

23,918 competing apps

Median installs: 38,116

Avg rating: 2.9

125122

3,121

major competitor apps

account settings701004256

1,896 competing apps

Median installs: 30,694

Avg rating: 3.4

133130

212

major competitor apps

automatic711006173

17,969 competing apps

Median installs: 37,777

Avg rating: 2.8

135135

2,025

major competitor apps

available661006685

92,463 competing apps

Median installs: 34,120

Avg rating: 2.9

157153

9,952

major competitor apps

day681005881

55,462 competing apps

Median installs: 35,361

Avg rating: 3.0

162162

6,012

major competitor apps

days711005173

18,863 competing apps

Median installs: 40,314

Avg rating: 2.9

166166

2,145

major competitor apps

check671006582

60,031 competing apps

Median installs: 36,479

Avg rating: 2.9

175170

7,081

major competitor apps

personal671006282

60,197 competing apps

Median installs: 33,210

Avg rating: 2.9

177

6,497

major competitor apps

apply701005575

24,305 competing apps

Median installs: 42,318

Avg rating: 3.0

195195

3,025

major competitor apps

free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

online661006184

80,029 competing apps

Median installs: 33,297

Avg rating: 2.8

9,770

major competitor apps

card691005478

35,515 competing apps

Median installs: 50,336

Avg rating: 3.0

4,766

major competitor apps

online banking701003655

1,712 competing apps

Median installs: 13,223

Avg rating: 3.6

104

major competitor apps

security701006474

22,681 competing apps

Median installs: 36,021

Avg rating: 2.8

2,764

major competitor apps

easy641006289

161,730 competing apps

Median installs: 33,636

Avg rating: 2.8

17,537

major competitor apps

122 keywords
1 of 5

App Description

Early payday & cash advances with no-fee mobile banking!

Varo isn’t just an online banking app. We are a real bank, built for the digital age. Free online banking, early payday³, high yield savings⁷, credit score monitoring, easy credit building⁶, automatic cashbackᵟ, instant cash advances (once qualified)², & more. Quals apply. Fees apply to loans & out-of-network servicesᐞ.

Member FDIC—mobile banking backed by the full faith & credit of the U.S. Government.

FREE ONLINE BANKING
• Early payday³
• No minimums or hidden feesᐞ
• Free debit card
• Free cash deposits at CVS®ᙾ and withdrawals at 40k+ Allpoint® ATMs⁴
• Free credit score monitoring
• Automatic cashbackᵟ—no activation required or single-day windows
• Mobile check deposit (quals apply)ᵟ
• Digital wallet (select customers)ᵟ
• Unlike many money apps, we’re a real bank

INSTANT CASH ADVANCES
• Borrow up to $250 today by linking a qualifying account²
• Work up to $500 cash advances over time with direct deposit²
• Cash advance funded directly into your online bank account
• 30 days to repay (better than a payday advance)
• One-time flat fee per cash advance
• Automatic payments available for money advances⁸

PERSONAL LINE OF CREDIT
• Unsecured personal line of credit from $600 to $2,000 (quals apply)⁵
• No interest, late fees, or penalties
• Credit line with a simple flat fee
• Affordable monthly payments
• Personal loan funded instantly, once qualified
• Money added to your online bank account
• Payment periods between 3 & 12 months

EASY CREDIT BUILDER
• Free secured credit card for credit building⁶
• No credit check, interest, annual fees, or min security deposit
• Build credit by only spending what you have⁹
• Automatic payments available via Safe Pay¹⁰
• Reported to Equifax, Experian, & TransUnion
• Pre-existing credit scores saw a 40+ point increase on avg after 3 months of on-time payments¹¹
• 90% of users with no credit score had a score after one month¹²
• Quals: Must have an active Varo Bank Account in good standing & incoming deposits of $200 or more in the past 31 days.

HIGH YIELD SAVINGS
• Up to 5.00% annual percentage yield on first $5,000, quals apply⁷
• 2.50% APY on additional balances
• Auto-saving tools

SEND MONEY
• Use recipient’s phone number or email address, even if they aren’t a Varo customer
• Fast, secure, & free!

DOWNLOAD NOW!
• Sign up for an online bank account in less than two minutes with no impact on your credit



Disclosures

©2025 Varo Bank, N.A. All Rights Reserved. Member FDIC

1-7 See disclosures in final app screenshot above
⁸ Set up an automatic payment to your Varo Advance Account on any date you choose between 15 and 30 days from the day you get your Advance
⁹ Your spending limit can’t exceed your available to spend balance in your Varo Believe Secured Account, up to $2,500 per day for purchases or $1,000 a day for cash advances, totaling no more than $10,000 total per billing cycle
¹⁰ By enrolling in Safe Pay, you authorize Varo Bank to auto pay your Varo Believe Card balance in full at the end of your billing cycle from funds in your Varo Believe Secured Account, before your actual due date. If the amount owed is more than your Secured Account balance your payment will not be made. You will have twenty-one (21) days to deposit additional funds to make your payment on time.
¹¹ As of November 18, 2024, customers who had an existing VantageScore® 3.0 credit score showed an average increase of approximately 40 points after three months using Varo Believe and on time payments. Individual results may vary, and some customers may not see a score increase
¹² As of November 14, 2024. Data based on comparison between VantageScore® 3.0 score from the initial pull after Believe card activation and the VantageScore® 3.0 score pulled after one month of reporting Believe Card activity. Individual results may vary
ᐞ A full list of Varo fees can be found at www.varomoney.com/varo-fees
ᙾ See “Free Cash Deposits at CVS®” screenshot above
ᵟ Additional information: www.varomoney.com/disclosures/