Varo Bank: Online Banking
ASO Keyword Dashboard
Tracking 124 keywords for Varo Bank: Online Banking in Google Play
Varo Bank: Online Banking tracks 124 keywords (19 keywords rank; 105 need traction). Key metrics: 32% top-10 coverage, opportunity 70.9, difficulty 45.4, best rank 1.
Early payday & cash advances with no-fee mobile banking!
Tracked keywords
124
19 ranked • 105 not ranking yet
Top 10 coverage
32%
Best rank 1 • Latest leader 10
Avg opportunity
70.9
Top keyword: qualified
Avg difficulty
45.4
Lower scores indicate easier wins
Opportunity leaders
- 62.3
qualified
Opportunity: 74.0 • Difficulty: 38.1 • Rank 10
Competitors: 164
- 64.0
deposit
Opportunity: 74.0 • Difficulty: 40.9 • Rank 14
Competitors: 621
- 62.1
mobile banking
Opportunity: 74.0 • Difficulty: 38.8 • Rank 26
Competitors: 338
- 65.3
annual
Opportunity: 74.0 • Difficulty: 42.8 • Rank 67
Competitors: 739
- 60.8
vary
Opportunity: 74.0 • Difficulty: 65.3 • Rank 86
Competitors: 482
Unranked opportunities
phone number
Opportunity: 74.0 • Difficulty: 55.5 • Competitors: 675
spending
Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 746
incoming
Opportunity: 74.0 • Difficulty: 47.5 • Competitors: 803
wallet
Opportunity: 74.0 • Difficulty: 44.9 • Competitors: 803
cycle
Opportunity: 74.0 • Difficulty: 40.1 • Competitors: 335
High competition keywords
download
Total apps: 340,002 • Major competitors: 17,581
Latest rank: — • Difficulty: 56.2
free
Total apps: 324,398 • Major competitors: 24,376
Latest rank: — • Difficulty: 58.7
mobile
Total apps: 282,229 • Major competitors: 11,184
Latest rank: — • Difficulty: 55.7
simple
Total apps: 259,866 • Major competitors: 12,379
Latest rank: — • Difficulty: 54.9
available
Total apps: 201,417 • Major competitors: 10,523
Latest rank: — • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| online banking | 73 | 100 | 35 | 57 3,543 competing apps Median installs: 2,699 Avg rating: 4.1 | 1 | 1 | 116 major competitor apps |
| bank account | 73 | 100 | 41 | 57 3,842 competing apps Median installs: 20,623 Avg rating: 4.0 | 2 | 2 | 465 major competitor apps |
| internet banking | 72 | 100 | 33 | 51 1,558 competing apps Median installs: 4,883 Avg rating: 4.2 | 3 | 3 | 100 major competitor apps |
| banking | 73 | 100 | 44 | 68 18,549 competing apps Median installs: 3,952 Avg rating: 4.1 | 5 | 5 | 1,163 major competitor apps |
| bank | 71 | 100 | 47 | 73 37,077 competing apps Median installs: 3,508 Avg rating: 4.1 | 5 | 5 | 2,487 major competitor apps |
| qualified | 74 | 100 | 38 | 62 8,213 competing apps Median installs: 806 Avg rating: 4.0 | 10 | 9 | 164 major competitor apps |
| recipient | 72 | 100 | 33 | 51 1,635 competing apps Median installs: 2,488 Avg rating: 3.9 | 11 | 11 | 104 major competitor apps |
| deposit | 74 | 100 | 41 | 64 10,471 competing apps Median installs: 3,651 Avg rating: 4.1 | 14 | 14 | 621 major competitor apps |
| debit card | 73 | 100 | 40 | 56 3,225 competing apps Median installs: 5,331 Avg rating: 4.1 | 18 | 17 | 299 major competitor apps |
| online payment | 72 | 100 | 36 | 53 2,266 competing apps Median installs: 1,127 Avg rating: 3.9 | 20 | 20 | 86 major competitor apps |
| mobile banking | 74 | 100 | 39 | 62 7,982 competing apps Median installs: 2,928 Avg rating: 4.1 | 26 | 23 | 338 major competitor apps |
| payment methods | 73 | 100 | 36 | 57 3,868 competing apps Median installs: 555 Avg rating: 3.9 | 27 | 23 | 134 major competitor apps |
| additional | 70 | 100 | 53 | 74 47,357 competing apps Median installs: 3,731 Avg rating: 4.0 | 28 | 26 | 2,859 major competitor apps |
| payment method | 72 | 100 | 38 | 54 2,309 competing apps Median installs: 3,121 Avg rating: 4.0 | 27 | 27 | 172 major competitor apps |
| early | 73 | 100 | 43 | 67 16,668 competing apps Median installs: 2,381 Avg rating: 4.1 | 28 | 28 | 910 major competitor apps |
| account balance | 72 | 100 | 34 | 54 2,454 competing apps Median installs: 3,010 Avg rating: 4.0 | 30 | 30 | 123 major competitor apps |
| annual | 74 | 100 | 43 | 65 12,694 competing apps Median installs: 3,024 Avg rating: 4.0 | 67 | 33 | 739 major competitor apps |
| vary | 74 | 100 | 65 | 61 6,601 competing apps Median installs: 5,556 Avg rating: 3.9 | 86 | 86 | 482 major competitor apps |
| like online | 74 | 100 | 36 | 59 5,327 competing apps Median installs: 1,433 Avg rating: 4.0 | 164 | 164 | 24 major competitor apps |
| free | 65 | 100 | 59 | 88 324,398 competing apps Median installs: 5,471 Avg rating: 4.1 | — | — | 24,376 major competitor apps |
| download | 65 | 100 | 56 | 88 340,002 competing apps Median installs: 2,125 Avg rating: 4.1 | — | — | 17,581 major competitor apps |
| online | 66 | 100 | 55 | 84 197,162 competing apps Median installs: 1,542 Avg rating: 4.0 | — | — | 10,300 major competitor apps |
| card | 69 | 100 | 50 | 77 69,985 competing apps Median installs: 4,426 Avg rating: 4.0 | — | — | 4,988 major competitor apps |
| 69 | 100 | 50 | 77 69,714 competing apps Median installs: 2,557 Avg rating: 4.0 | — | — | 3,089 major competitor apps | |
| security | 70 | 100 | 54 | 75 53,021 competing apps Median installs: 2,101 Avg rating: 3.9 | — | — | 3,032 major competitor apps |
App Description
Early payday & cash advances with no-fee mobile banking!
Member FDIC—mobile banking backed by the full faith & credit of the U.S. Government.
FREE ONLINE BANKING
• Early payday³
• No minimums or hidden feesᐞ
• Free debit card
• Free cash deposits at CVS®ᙾ and withdrawals at 40k+ Allpoint® ATMs⁴
• Free credit score monitoring
• Automatic cashbackᵟ—no activation required or single-day windows
• Mobile check deposit (quals apply)ᵟ
• Digital wallet (select customers)ᵟ
• Unlike many money apps, we’re a real bank
INSTANT CASH ADVANCES
• Borrow up to $250 today by linking a qualifying account²
• Work up to $500 cash advances over time with direct deposit²
• Cash advance funded directly into your online bank account
• 30 days to repay (better than a payday advance)
• One-time flat fee per cash advance
• Automatic payments available for money advances⁸
PERSONAL LINE OF CREDIT
• Unsecured personal line of credit from $600 to $2,000 (quals apply)⁵
• No interest, late fees, or penalties
• Credit line with a simple flat fee
• Affordable monthly payments
• Personal loan funded instantly, once qualified
• Money added to your online bank account
• Payment periods between 3 & 12 months
EASY CREDIT BUILDER
• Free secured credit card for credit building⁶
• No credit check, interest, annual fees, or min security deposit
• Build credit by only spending what you have⁹
• Automatic payments available via Safe Pay¹⁰
• Reported to Equifax, Experian, & TransUnion
• Pre-existing credit scores saw a 40+ point increase on avg after 3 months of on-time payments¹¹
• 90% of users with no credit score had a score after one month¹²
• Quals: Must have an active Varo Bank Account in good standing & incoming deposits of $200 or more in the past 31 days.
HIGH YIELD SAVINGS
• Up to 5.00% annual percentage yield on first $5,000, quals apply⁷
• 2.50% APY on additional balances
• Auto-saving tools
SEND MONEY
• Use recipient’s phone number or email address, even if they aren’t a Varo customer
• Fast, secure, & free!
DOWNLOAD NOW!
• Sign up for an online bank account in less than two minutes with no impact on your credit
—
Disclosures
©2025 Varo Bank, N.A. All Rights Reserved. Member FDIC
1-7 See disclosures in final app screenshot above
⁸ Set up an automatic payment to your Varo Advance Account on any date you choose between 15 and 30 days from the day you get your Advance
⁹ Your spending limit can’t exceed your available to spend balance in your Varo Believe Secured Account, up to $2,500 per day for purchases or $1,000 a day for cash advances, totaling no more than $10,000 total per billing cycle
¹⁰ By enrolling in Safe Pay, you authorize Varo Bank to auto pay your Varo Believe Card balance in full at the end of your billing cycle from funds in your Varo Believe Secured Account, before your actual due date. If the amount owed is more than your Secured Account balance your payment will not be made. You will have twenty-one (21) days to deposit additional funds to make your payment on time.
¹¹ As of November 18, 2024, customers who had an existing VantageScore® 3.0 credit score showed an average increase of approximately 40 points after three months using Varo Believe and on time payments. Individual results may vary, and some customers may not see a score increase
¹² As of November 14, 2024. Data based on comparison between VantageScore® 3.0 score from the initial pull after Believe card activation and the VantageScore® 3.0 score pulled after one month of reporting Believe Card activity. Individual results may vary
ᐞ A full list of Varo fees can be found at www.varomoney.com/varo-fees
ᙾ See “Free Cash Deposits at CVS®” screenshot above
ᵟ Additional information: www.varomoney.com/disclosures/
