Vygr is a New-age News Content & informational New Media platform which has become an ecosystem of 10 mediums - Website, Apps, social media platforms like Twitter, Instagram, Facebook, LinkedIn, Youtube channel, Podcast, Community engagement channels & OTT Display - Serving News and informational content in 4 FORMATS (Text, Video, Audio, Images), 4 LANGUAGES (English, Hindi, Tamil, Telugu) to the NewGen (18-30 year olds) of India.
Vygr is also the NewGen Informational Superhighway because it not only serves in-house content but it also encourages USER-GENERATED CONTENT – Vygr prompts its user to upload their own content – In the form text, blogs, articles, video, pictures, witty one-liners, audio podcasts… the list is endless!
And what’s more – Vygr makes it fun by adding COINS every step of the way. Yes, there are COINS you earn in this fun News Game! So go on, READ, LISTEN, WATCH, SHARE, LIKE, COMMENT, UPLOAD – Who knows where your next COINS might be hiding? And once you have those COINS – redeem for anything on the COIN WINDOW–Coupons, cashback, vouchers, discounts… you name it!
Vygr understands that our TG, the NewGen of India is born to tech, is Sensorily advanced & has a low attention span for anything below par. And we take the opportunity to serve NewGen with purposeful content having its thought, form, fashion, dissemination all coming from the needs of this generation.
All our content is either written in-house or sourced from established publishers or uploaded by users like you who want the world to know about whats happening in their own way!
No preachy editorials, No screaming debates, No overcrowded content, No privacy encroaching AI, No single narrative agendas – we know that irritates you. With our research and understanding of the NewGen, we aim to redraw the rules of News Content and Informational Media.
We serve what you want - Every thought, every piece of content, every image, every little graphic is NewGen proofed. We go where you go and redirect you to our proprietary platforms ONLY for more. We serve all forms of content- Text, Images, Videos, Podcasts
And add the Vygr Filter to it so that you don’t mindlessly scrolling through random content pieces to actually get to something that makes sense to you – We are different, we are new. We are empowering a generation that is born empowered!
Watch out for the proprietary Vygr Trifecta that ensures every content passes through three criteria–
Is it Informative?
Is it Entertaining?
Is it Topical?
Vygr is a platform that takes over from traditional media for the New generation that now needs to consume purposeful yet attention-worthy News content and information, contribute their own content to the ecosystem, be recognized for it, make incentives to consume and share news content and information, own that information with their own token, be upskilled everyday to become better at their craft while taking care of their mental and social wellbeing.
What the others don’t get and we do?
We have studied you for years, we have seen your tastes evolve every few weeks, we have seen non-agile competition fail and we have learnt from it.
We run an ecosystem, not one handle or one channel – We are everywhere, you will just know when you see something that it is Vygr content. That brand image will stand for authenticity, veracity, trust, speed & quality.
We are a tech business – because we know rudimentary methods won’t work with a tech-born generation.
We are not a journalistic outfit - Personal opinions and biases have no place in the News content and information space anymore. One just needs to present facts and perspective to you, the NewGen of India and you will form your own opinion.
We aim to be around for years, maybe even decades. So a Vygr today will quickly adapt to make a Vygr of tomorrow, as your requirements to gather news and inform yourself change. You can trust us to serve you well not just for a few days or weeks, but for years to come.