Willow®
ASO Keyword Dashboard
Tracking 64 keywords for Willow® in Google Play
Willow® tracks 64 keywords (2 keywords rank; 62 need traction). Key metrics: 50% top-10 coverage, opportunity 70.0, difficulty 48.4, best rank 5.
Control your pumps. Connect with experts. Pump with confidence.
Tracked keywords
64
2 ranked • 62 not ranking yet
Top 10 coverage
50%
Best rank 5 • Latest leader —
Avg opportunity
70.0
Top keyword: apple
Avg difficulty
48.4
Lower scores indicate easier wins
Opportunity leaders
- 63.7
apple
Opportunity: 75.0 • Difficulty: 43.5 • Rank —
Competitors: 644
- 61.7
supply
Opportunity: 74.0 • Difficulty: 38.9 • Rank —
Competitors: 229
- 59.5
wave
Opportunity: 74.0 • Difficulty: 39.8 • Rank —
Competitors: 275
- 64.2
led
Opportunity: 74.0 • Difficulty: 41.0 • Rank —
Competitors: 459
- 60.1
floor
Opportunity: 74.0 • Difficulty: 39.9 • Rank —
Competitors: 334
Unranked opportunities
apple
Opportunity: 75.0 • Difficulty: 43.5 • Competitors: 644
supply
Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 229
wave
Opportunity: 74.0 • Difficulty: 39.8 • Competitors: 275
led
Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 459
floor
Opportunity: 74.0 • Difficulty: 39.9 • Competitors: 334
High competition keywords
access
Total apps: 337,289 • Major competitors: 11,556
Latest rank: — • Difficulty: 59.5
way
Total apps: 205,299 • Major competitors: 10,422
Latest rank: — • Difficulty: 56.5
start
Total apps: 198,800 • Major competitors: 11,826
Latest rank: — • Difficulty: 57.3
available
Total apps: 198,627 • Major competitors: 9,718
Latest rank: — • Difficulty: 59.8
track
Total apps: 194,150 • Major competitors: 5,774
Latest rank: — • Difficulty: 53.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| willing | 72 | 100 | 35 | 54 2,353 competing apps Median installs: 4,057 Avg rating: 2.1 | 5 | 5 | 134 major competitor apps |
| pumping | 72 | 100 | 42 | 55 2,710 competing apps Median installs: 5,772 Avg rating: 2.0 | 25 | 24 | 230 major competitor apps |
| health | 69 | 100 | 50 | 77 69,261 competing apps Median installs: 666 Avg rating: 1.8 | — | — | 1,824 major competitor apps |
| follow | 69 | 100 | 53 | 78 82,209 competing apps Median installs: 1,522 Avg rating: 1.9 | — | — | 4,103 major competitor apps |
| mental health | 73 | 100 | 36 | 58 4,140 competing apps Median installs: 742 Avg rating: 2.0 | — | — | 101 major competitor apps |
| library | 71 | 100 | 56 | 72 32,264 competing apps Median installs: 1,860 Avg rating: 1.9 | — | — | 1,553 major competitor apps |
| connected | 69 | 100 | 51 | 78 73,623 competing apps Median installs: 574 Avg rating: 1.8 | — | — | 2,172 major competitor apps |
| support | 67 | 100 | 55 | 83 169,442 competing apps Median installs: 1,290 Avg rating: 2.0 | — | — | 7,314 major competitor apps |
| learn | 67 | 100 | 56 | 82 143,086 competing apps Median installs: 1,947 Avg rating: 1.9 | — | — | 6,603 major competitor apps |
| live | 67 | 100 | 57 | 82 142,563 competing apps Median installs: 1,392 Avg rating: 1.9 | — | — | 6,360 major competitor apps |
| save | 67 | 100 | 59 | 83 156,061 competing apps Median installs: 2,758 Avg rating: 2.0 | — | — | 9,506 major competitor apps |
| control | 67 | 100 | 55 | 82 135,108 competing apps Median installs: 1,562 Avg rating: 1.9 | — | — | 6,819 major competitor apps |
| manage | 66 | 100 | 56 | 84 184,906 competing apps Median installs: 672 Avg rating: 1.8 | — | — | 6,741 major competitor apps |
| content | 67 | 100 | 58 | 81 130,211 competing apps Median installs: 2,014 Avg rating: 1.9 | — | — | 5,589 major competitor apps |
| way | 66 | 100 | 57 | 85 205,299 competing apps Median installs: 1,662 Avg rating: 2.0 | — | — | 10,422 major competitor apps |
| available | 66 | 100 | 60 | 84 198,627 competing apps Median installs: 2,067 Avg rating: 2.0 | — | — | 9,718 major competitor apps |
| connect | 67 | 100 | 56 | 81 128,866 competing apps Median installs: 882 Avg rating: 1.8 | — | — | 4,584 major competitor apps |
| apple | 75 | 100 | 43 | 64 10,016 competing apps Median installs: 2,100 Avg rating: 2.1 | — | — | 644 major competitor apps |
| watch | 68 | 100 | 58 | 80 103,752 competing apps Median installs: 1,031 Avg rating: 1.9 | — | — | 5,218 major competitor apps |
| picture | 71 | 100 | 54 | 72 35,446 competing apps Median installs: 4,677 Avg rating: 2.3 | — | — | 2,411 major competitor apps |
| visit | 70 | 100 | 52 | 75 53,258 competing apps Median installs: 1,869 Avg rating: 2.1 | — | — | 2,818 major competitor apps |
| explore | 67 | 100 | 59 | 81 129,185 competing apps Median installs: 1,858 Avg rating: 2.0 | — | — | 8,296 major competitor apps |
| supply | 74 | 100 | 39 | 62 7,422 competing apps Median installs: 857 Avg rating: 1.8 | — | — | 229 major competitor apps |
| access | 65 | 100 | 59 | 88 337,289 competing apps Median installs: 1,032 Avg rating: 1.8 | — | — | 11,556 major competitor apps |
| start | 66 | 100 | 57 | 84 198,800 competing apps Median installs: 2,321 Avg rating: 2.0 | — | — | 11,826 major competitor apps |
App Description
Control your pumps. Connect with experts. Pump with confidence.
Control your Willow pumps, personalize your pumping experience, and track your session history. Plus, get access to expert guidance through articles, videos, live sessions, and new AI-powered chat, all designed to support you across pumping, feeding, and postpartum care.
Who can use the Willow app?
Our app is compatible with all Willow connected pumps, including Willow Go, Willow Sync, Willow 360, and Willow 3.0 and also includes support for Willow Wave users. Our expert-led content and resources are available to everyone!
Operate your pumps with a tap.
Start and stop your session, switch between modes, adjust suction levels, and view your pumping duration, all from your phone. Save your Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like.
Manage your session from your Apple Watch. Willow 360 and Willow 3.0 are the only pumps with full Apple Watch control.
Track your sessions. Understand your output.
Follow your milk output, session durations, and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence.
Get your questions answered.
Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips.
Book expert sessions for personalized guidance.
Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village.
Visit onewillow.com to learn more about the app and explore accessories, content, and more.