Purple - Banking & Benefits

3.2K installs
26 ratings
423 monthly active users
Revenue not available
Install Trends
Weekly +34
Steady
Monthly +192
Steady
Purple - Banking & Benefits icon

ASO Keyword Dashboard

Tracking 111 keywords for Purple - Banking & Benefits in Google Play

Developer: Purple Financial Category: finance Rating: 3.81

Purple - Banking & Benefits tracks 111 keywords (1 keyword ranks; 110 need traction). Key metrics: 100% top-10 coverage, opportunity 71.0, difficulty 46.6, best rank 3.

Mobile banking, ABLE, SNAP EBT

Tracked keywords

111

1  ranked •  110  not ranking yet

Top 10 coverage

100%

Best rank 3 • Latest leader —

Avg opportunity

71.0

Top keyword: expenses

Avg difficulty

46.6

Lower scores indicate easier wins

Opportunity leaders

  • expenses

    Opportunity: 75.0 • Difficulty: 40.3 • Rank —

    Competitors: 312

    63.7
  • spending

    Opportunity: 74.0 • Difficulty: 41.7 • Rank —

    Competitors: 703

    64.7
  • asset

    Opportunity: 74.0 • Difficulty: 39.5 • Rank —

    Competitors: 264

    62.7
  • trademark

    Opportunity: 74.0 • Difficulty: 40.8 • Rank —

    Competitors: 421

    59.4
  • license

    Opportunity: 74.0 • Difficulty: 47.4 • Rank —

    Competitors: 778

    65.7

Unranked opportunities

  • expenses

    Opportunity: 75.0 • Difficulty: 40.3 • Competitors: 312

  • spending

    Opportunity: 74.0 • Difficulty: 41.7 • Competitors: 703

  • asset

    Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 264

  • trademark

    Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 421

  • license

    Opportunity: 74.0 • Difficulty: 47.4 • Competitors: 778

High competition keywords

  • help

    Total apps: 282,184 • Major competitors: 14,390

    Latest rank: — • Difficulty: 59.7

  • mobile

    Total apps: 280,780 • Major competitors: 10,258

    Latest rank: — • Difficulty: 56.3

  • every

    Total apps: 259,339 • Major competitors: 13,155

    Latest rank: — • Difficulty: 56.8

  • share

    Total apps: 216,688 • Major competitors: 10,853

    Latest rank: — • Difficulty: 59.8

  • way

    Total apps: 206,157 • Major competitors: 10,426

    Latest rank: — • Difficulty: 56.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
purple721003753

2,274 competing apps

Median installs: 2,778

Avg rating: 2.3

33

123

major competitor apps

card691005177

69,476 competing apps

Median installs: 3,539

Avg rating: 2.2

4,668

major competitor apps

share661006085

216,688 competing apps

Median installs: 2,230

Avg rating: 2.1

10,853

major competitor apps

member721004471

27,697 competing apps

Median installs: 1,035

Avg rating: 2.0

1,046

major competitor apps

export731004668

18,336 competing apps

Median installs: 1,736

Avg rating: 2.1

999

major competitor apps

whether661005484

192,659 competing apps

Median installs: 885

Avg rating: 1.9

6,844

major competitor apps

design681005380

99,531 competing apps

Median installs: 1,618

Avg rating: 1.9

4,520

major competitor apps

save671005983

156,904 competing apps

Median installs: 2,697

Avg rating: 2.1

9,510

major competitor apps

control671005582

135,992 competing apps

Median installs: 1,525

Avg rating: 1.9

6,844

major competitor apps

way661005785

206,157 competing apps

Median installs: 1,631

Avg rating: 2.1

10,426

major competitor apps

money701005076

60,983 competing apps

Median installs: 3,163

Avg rating: 2.2

4,153

major competitor apps

food691004978

73,615 competing apps

Median installs: 344

Avg rating: 1.8

2,157

major competitor apps

international711004873

36,693 competing apps

Median installs: 1,920

Avg rating: 2.0

1,872

major competitor apps

mobile651005687

280,780 competing apps

Median installs: 1,235

Avg rating: 2.0

10,258

major competitor apps

help651006087

282,184 competing apps

Median installs: 1,658

Avg rating: 2.1

14,390

major competitor apps

account681005579

93,967 competing apps

Median installs: 1,722

Avg rating: 2.1

4,675

major competitor apps

store691005578

81,489 competing apps

Median installs: 1,310

Avg rating: 2.0

3,956

major competitor apps

services681005680

103,674 competing apps

Median installs: 918

Avg rating: 1.8

4,001

major competitor apps

move701005275

50,684 competing apps

Median installs: 2,830

Avg rating: 2.1

3,088

major competitor apps

appointment731004167

16,036 competing apps

Median installs: 319

Avg rating: 1.8

290

major competitor apps

monitor691004777

64,051 competing apps

Median installs: 519

Avg rating: 1.8

1,639

major competitor apps

accurate701004875

55,002 competing apps

Median installs: 875

Avg rating: 1.9

2,277

major competitor apps

stay671005784

181,025 competing apps

Median installs: 483

Avg rating: 1.8

5,636

major competitor apps

purchase701005075

53,128 competing apps

Median installs: 1,524

Avg rating: 2.1

2,695

major competitor apps

smart681005681

122,377 competing apps

Median installs: 1,409

Avg rating: 1.9

5,921

major competitor apps

111 keywords
1 of 5

App Description

Mobile banking, ABLE, SNAP EBT

Purple is a financial technology company, not a bank. Banking services provided by OMB Bank, Member FDIC. The Purple Mastercard Debit Card is issued by OMB Bank, Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circle design is a trademark of Mastercard International Incorporated. Spend anywhere Mastercard is accepted.


CHECKING ACCOUNT

View your balance, transactions and how much money you've spent in the past month at a glance.


SPENDING CONTROLS

Take control of your spending. Spending controls let you set daily, monthly, and category-specific limits. They put you in charge of how much you spend, when you spend it, and where.


INCOME MONITORING

Working and receiving benefits? Purple will monitor your bank account to help you stay under the SSA’s Substantial Gainful Activity (SGA) income limit.


EBT ACCOUNT

Link your SNAP EBT (food stamps) account so that you can view your SNAP and EBT Cash balances in one spot. Gone are the days of dialing the number on the back of your EBT card.


COMPANION: YOUR FINANCIAL GUIDE

Navigating finances doesn’t have to be complicated. Your Purple Companion is here to simplify it. Whether you have questions about disability benefits, ABLE accounts, EBT SNAP eligibility, or anything else, get the answers you need—when you need them.


DOCUMENT STORAGE

Securely store SSA notices, appointment notes, receipts and other documentation in app. View your uploads on an organized timeline for accurate record keeping. Export and share documents with ease whenever you need to.


ABLE SAVINGS (Coming Soon)

The Purple ABLE Savings account is a way to save for eligible expenses and keep the benefits you rely on every day.


SMART QDE ROUTING (Coming Soon)

No need to worry if your purchase is a Qualified Disability Expense (QDE). Turn on Smart QDE Routing and Purple will automatically fund a purchase from the most tax-advantaged account.


AUTO SAVE (Coming Soon)

Enable Auto Save to move money from your Checking account to your ABLE Savings account at the end of the month to stay under the $2,000 asset limit.


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Consult your tax professional for any tax-related questions.