This is a mobile-centric, offline marketing analytics platform designed to betclic give digital marketers and business owners a unified, real-time view of their advertising performance and betclic budget health across all channels. Its core functionality is to consolidate manually entered data from disparate sources—like Meta Ads, Google Ads, email platforms, and betclic more—into a single source of truth, enabling clear evaluation of return on ad spend (ROAS), cost-per-acquisition (CPA), and strategic budget allocation without relying on unstable APIs or betclic delayed reports.

The application’s nerve center is an interactive dashboard that provides an immediate performance snapshot. It betclic displays high-level key performance indicators (KPIs) such as total spend, attributed revenue, overall ROAS, total conversions, and average CPA. These metrics update dynamically based on a selected date range and can be viewed at daily, weekly, or monthly granularity. Beyond static numbers, the dashboard features interactive trend charts, primarily a dual-axis line graph plotting spend versus revenue over betclic time, allowing marketers to visually correlate investment with returns and quickly identify periods of high efficiency or waste.

Drilling down, the platform offers granular campaign management. A centralized list presents all active and Betclic past campaigns with essential at-a-glance metrics: spend, revenue, ROAS, and conversions. Each campaign has a dedicated detail view that breaks down performance into a visual timeline of spend entries (categorized as media, creative, or agency costs) and result entries (impressions, clicks, leads, sales). A critical functional feature is the integrated budget pacing dashboard. For any campaign or channel with a set budget, it displays a clear progress bar comparing actual spend to the planned amount, a utilization percentage, and a status indicator (On Track, Over, Under) that factors in the time elapsed in the budget period. This provides an instant, proactive alert system to prevent overspending or identify underutilized budgets.

For strategic analysis, the application includes a channel intelligence module. This allows for side-by-side betclic comparison of different marketing channels (e.g., Meta vs. Google vs. Email). Each channel card shows not only its spend and ROAS but also its share of the total marketing budget versus its share of generated revenue—instantly highlighting which channels are profit engines and which are cost centers. An automated "Opportunity Signals" engine runs betclic local rules to generate plain-English insights, such as "Meta Ads has a high ROAS but low budget share—consider scaling," or "CPA on Google Ads has increased 20% over the last two weeks—review targeting."

Finally, the platform features a forward-looking planning studio. This is where marketers can create and betclic manage budget plans for future periods and run "what-if" scenarios. The scenario simulator allows users to adjust levers like increasing a campaign’s budget by a percentage or improving its betclic click-through rate (CTR) to project the resulting impact on conversions, revenue, and ROAS. This transforms the app from a passive reporting tool into an active planning instrument, enabling data-driven decisions on where to allocate the betclic next dollar for maximum impact, all calculated and stored locally on the device for complete privacy and immediacy.