AppGoblinMichigan Secure
ASO Keyword Dashboard
Tracking 60 keywords for Michigan Secure in Google Play
Michigan Secure tracks 60 keywords (no keywords rank yet; 60 need traction). Key metrics: opportunity 68.6, difficulty 55.9.
Mobile Threat Protection Provided by the State of Michigan
Tracked keywords
60
0 ranked • 60 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
68.6
Top keyword: protection
Avg difficulty
55.9
Lower scores indicate easier wins
Opportunity leaders
- 67.5
protection
Opportunity: 73.0 • Difficulty: 63.7 • Rank —
Competitors: 1,237
- 65.4
messaging
Opportunity: 72.0 • Difficulty: 77.0 • Rank —
Competitors: 771
- 62.6
accessing
Opportunity: 72.0 • Difficulty: 43.4 • Rank —
Competitors: 425
- 64.6
collecting
Opportunity: 72.0 • Difficulty: 46.1 • Rank —
Competitors: 788
- 64.4
mobile device
Opportunity: 72.0 • Difficulty: 47.6 • Rank —
Competitors: 585
Unranked opportunities
protection
Opportunity: 73.0 • Difficulty: 63.7 • Competitors: 1,237
messaging
Opportunity: 72.0 • Difficulty: 77.0 • Competitors: 771
accessing
Opportunity: 72.0 • Difficulty: 43.4 • Competitors: 425
collecting
Opportunity: 72.0 • Difficulty: 46.1 • Competitors: 788
mobile device
Opportunity: 72.0 • Difficulty: 47.6 • Competitors: 585
High competition keywords
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
download
Total apps: 139,812 • Major competitors: 15,046
Latest rank: — • Difficulty: 59.8
using
Total apps: 114,758 • Major competitors: 13,323
Latest rank: — • Difficulty: 64.0
mobile
Total apps: 113,294 • Major competitors: 10,537
Latest rank: — • Difficulty: 60.5
information
Total apps: 101,893 • Major competitors: 7,805
Latest rank: — • Difficulty: 58.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| download | 65 | 100 | 60 | 88 139,812 competing apps Median installs: 34,022 Avg rating: 2.9 | — | — | 15,046 major competitor apps |
| top | 68 | 100 | 65 | 80 46,866 competing apps Median installs: 46,978 Avg rating: 3.0 | — | — | 7,127 major competitor apps |
| social media | 71 | 100 | 53 | 73 18,143 competing apps Median installs: 36,429 Avg rating: 2.8 | — | — | 2,117 major competitor apps |
| messaging | 72 | 100 | 77 | 65 6,700 competing apps Median installs: 31,408 Avg rating: 3.1 | — | — | 771 major competitor apps |
| vpn | 71 | 100 | 50 | 62 4,192 competing apps Median installs: 85,487 Avg rating: 3.3 | — | — | 734 major competitor apps |
| android apps | 68 | 100 | 66 | 43 348 competing apps Median installs: 36,236 Avg rating: 3.2 | — | — | 41 major competitor apps |
| device | 68 | 100 | 72 | 81 52,389 competing apps Median installs: 37,519 Avg rating: 3.0 | — | — | 6,390 major competitor apps |
| information | 66 | 100 | 59 | 86 101,893 competing apps Median installs: 23,675 Avg rating: 2.6 | — | — | 7,805 major competitor apps |
| secure | 69 | 100 | 66 | 78 35,889 competing apps Median installs: 30,578 Avg rating: 2.9 | — | — | 4,055 major competitor apps |
| people | 68 | 100 | 60 | 80 49,228 competing apps Median installs: 35,592 Avg rating: 2.8 | — | — | 5,524 major competitor apps |
| protect | 71 | 100 | 61 | 72 17,083 competing apps Median installs: 58,913 Avg rating: 3.1 | — | — | 2,820 major competitor apps |
| using | 65 | 100 | 64 | 86 114,758 competing apps Median installs: 37,480 Avg rating: 2.8 | — | — | 13,323 major competitor apps |
| life | 68 | 100 | 60 | 81 51,898 competing apps Median installs: 37,300 Avg rating: 2.9 | — | — | 6,276 major competitor apps |
| call | 70 | 100 | 64 | 76 26,309 competing apps Median installs: 41,916 Avg rating: 2.9 | — | — | 3,361 major competitor apps |
| mobile | 65 | 100 | 60 | 86 113,294 competing apps Median installs: 25,796 Avg rating: 2.8 | — | — | 10,537 major competitor apps |
| accessing | 72 | 100 | 43 | 63 4,608 competing apps Median installs: 26,230 Avg rating: 2.7 | — | — | 425 major competitor apps |
| never | 67 | 100 | 60 | 81 57,272 competing apps Median installs: 41,328 Avg rating: 3.1 | — | — | 7,845 major competitor apps |
| michigan | 67 | 100 | 26 | 39 190 competing apps Median installs: 19,018 Avg rating: 3.8 | — | — | 9 major competitor apps |
| collecting | 72 | 100 | 46 | 65 6,059 competing apps Median installs: 38,813 Avg rating: 3.0 | — | — | 788 major competitor apps |
| social | 68 | 100 | 57 | 81 56,380 competing apps Median installs: 35,671 Avg rating: 2.9 | — | — | 6,322 major competitor apps |
| year | 71 | 100 | 52 | 72 15,452 competing apps Median installs: 34,542 Avg rating: 2.7 | — | — | 1,395 major competitor apps |
| devices | 70 | 100 | 67 | 75 25,598 competing apps Median installs: 36,807 Avg rating: 3.0 | — | — | 3,146 major competitor apps |
| safe | 70 | 100 | 65 | 76 27,975 competing apps Median installs: 36,001 Avg rating: 2.8 | — | — | 3,609 major competitor apps |
| possible | 70 | 100 | 53 | 75 23,344 competing apps Median installs: 31,057 Avg rating: 2.8 | — | — | 2,330 major competitor apps |
App Description
Mobile Threat Protection Provided by the State of Michigan
Protect the important devices – and people – in your life with Michigan Secure. This is a free privacy-first, award-winning* mobile app provided by the State of Michigan for residents.
Michigan Secure helps protect your mobile device by:
- Detecting suspicious Android apps to prevent unsafe apps from monitoring and accessing sensitive information.
- Allowing you to enable a VPN in the Michigan Secure app to verify if suspicious links sent to you through text, email, a messaging app, or social media are safe or a possible phishing attempt.
- Alerting you of untrusted networks when using public Wi-Fi networks, vulnerable device configurations, and more.
Michigan Secure also helps protect your privacy by never sharing information or collecting messages, emails, call data, and other sensitive data.
Don't leave your mobile device unprotected. Download Michigan Secure for free today!
*StateScoop 50 2021 Top State IT Innovations of the Year