Aadhaar

Developer: Unique Identification Authority

Category: Productivity

2.7M installs

5.1K ratings

+600.4K weekly installs

+2M monthly installs

ASO Keyword Dashboard

Tracking 10 keywords for Aadhaar in Google Play

Developer: Unique Identification Authority of India Category: productivity Rating: 3

Aadhaar tracks 10 keywords (no keywords rank yet; 10 need traction). Key metrics: opportunity 69.7, difficulty 50.8.

A next-generation digital identity platform for Bharat. (Under Testing)

Tracked keywords

0 ranked • 10 not ranking yet

Top 10 coverage

—

Best rank — • Latest leader —

Avg opportunity

69.7

Top keyword: generation

Avg difficulty

50.8

Lower scores indicate easier wins

Opportunity leaders

generation

Opportunity: 72.0 • Difficulty: 43.8 • Rank —

Competitors: 543
64.6
engage

Opportunity: 72.0 • Difficulty: 60.5 • Rank —

Competitors: 1,888
70.4
identity

Opportunity: 72.0 • Difficulty: 50.9 • Rank —

Competitors: 597
62.2
residents

Opportunity: 71.0 • Difficulty: 38.4 • Rank —

Competitors: 183
58.7
placing

Opportunity: 71.0 • Difficulty: 38.3 • Rank —

Competitors: 244
58.0

Unranked opportunities

generation

Opportunity: 72.0 • Difficulty: 43.8 • Competitors: 543
engage

Opportunity: 72.0 • Difficulty: 60.5 • Competitors: 1,888
identity

Opportunity: 72.0 • Difficulty: 50.9 • Competitors: 597
residents

Opportunity: 71.0 • Difficulty: 38.4 • Competitors: 183
placing

Opportunity: 71.0 • Difficulty: 38.3 • Competitors: 244

High competition keywords

mobile

Total apps: 113,294 • Major competitors: 10,537

Latest rank: — • Difficulty: 60.5
digital

Total apps: 42,168 • Major competitors: 4,209

Latest rank: — • Difficulty: 54.8
platform

Total apps: 38,205 • Major competitors: 2,769

Latest rank: — • Difficulty: 52.9
privacy

Total apps: 28,447 • Major competitors: 4,132

Latest rank: — • Difficulty: 80.1
engage

Total apps: 13,183 • Major competitors: 1,888

Latest rank: — • Difficulty: 60.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
digital	68	100	55	79 42,168 competing apps Median installs: 26,988 Avg rating: 2.7	—	—	4,209 major competitor apps
mobile	65	100	60	86 113,294 competing apps Median installs: 25,796 Avg rating: 2.8	—	—	10,537 major competitor apps
generation	72	100	44	65 6,038 competing apps Median installs: 30,028 Avg rating: 2.7	—	—	543 major competitor apps
platform	69	100	53	78 38,205 competing apps Median installs: 18,669 Avg rating: 2.3	—	—	2,769 major competitor apps
privacy	70	100	80	76 28,447 competing apps Median installs: 54,302 Avg rating: 3.2	—	—	4,132 major competitor apps
residents	71	100	38	59 2,720 competing apps Median installs: 15,828 Avg rating: 2.7	—	—	183 major competitor apps
placing	71	100	38	58 2,463 competing apps Median installs: 31,164 Avg rating: 2.8	—	—	244 major competitor apps
engage	72	100	61	70 13,183 competing apps Median installs: 43,713 Avg rating: 3.0	—	—	1,888 major competitor apps
identity	72	100	51	62 4,383 competing apps Median installs: 50,259 Avg rating: 2.7	—	—	597 major competitor apps
digital identity	67	100	28	40 227 competing apps Median installs: 34,076 Avg rating: 2.5	—	—	32 major competitor apps

App Description

A next-generation digital identity platform for Bharat. (Under Testing)

Aadhaar mobile application—a next-generation digital identity platform for Bharat. This app reimagines how residents engage with their identity, placing control, portability, and privacy directly in their hands.
This application is intended for early adopters to explore and test. For any issues encountered or feedback, please contact us at feedback.app@uidai.net.in