Night Owl - Sleep Coach

Night Owl - Sleep Coach
Night Owl - Sleep Coach
Developer: Mindware Consulting, Inc
Category: Health & Fitness
4.2K installs
49 ratings
+5 monthly installs
trend steady
Night Owl - Sleep Coach icon

ASO Keyword Dashboard

Tracking 159 keywords for Night Owl - Sleep Coach in Google Play

Developer: Mindware Consulting, Inc Category: health_and_fitness Rating: 4

Night Owl - Sleep Coach tracks 159 keywords (1 keyword ranks; 158 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 47.2, best rank 26.

Cognitive behavioral therapy for insomnia in the palm of your hand.

Tracked keywords

159

1  ranked •  158  not ranking yet

Top 10 coverage

0%

Best rank 26 • Latest leader —

Avg opportunity

69.8

Top keyword: problem

Avg difficulty

47.2

Lower scores indicate easier wins

Opportunity leaders

  • problem

    Opportunity: 73.0 • Difficulty: 46.5 • Rank —

    Competitors: 879

    67.6
  • interested

    Opportunity: 73.0 • Difficulty: 49.9 • Rank —

    Competitors: 909

    68.2
  • often

    Opportunity: 73.0 • Difficulty: 49.9 • Rank —

    Competitors: 755

    68.1
  • helpful

    Opportunity: 73.0 • Difficulty: 73.7 • Rank —

    Competitors: 1,013

    67.8
  • limited

    Opportunity: 72.0 • Difficulty: 52.5 • Rank —

    Competitors: 1,812

    71.3

Unranked opportunities

  • problem

    Opportunity: 73.0 • Difficulty: 46.5 • Competitors: 879

  • interested

    Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 909

  • often

    Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 755

  • helpful

    Opportunity: 73.0 • Difficulty: 73.7 • Competitors: 1,013

  • limited

    Opportunity: 72.0 • Difficulty: 52.5 • Competitors: 1,812

High competition keywords

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • like

    Total apps: 150,415 • Major competitors: 21,531

    Latest rank: — • Difficulty: 68.5

  • best

    Total apps: 131,644 • Major competitors: 18,001

    Latest rank: — • Difficulty: 63.2

  • access

    Total apps: 126,428 • Major competitors: 11,667

    Latest rank: — • Difficulty: 66.6

  • help

    Total apps: 123,065 • Major competitors: 14,840

    Latest rank: — • Difficulty: 66.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
night711005072

17,218 competing apps

Median installs: 42,134

Avg rating: 3.0

2626

2,017

major competitor apps

best651006387

131,644 competing apps

Median installs: 43,740

Avg rating: 2.9

18,001

major competitor apps

try681006279

44,524 competing apps

Median installs: 62,670

Avg rating: 3.2

7,600

major competitor apps

step691005577

31,345 competing apps

Median installs: 35,708

Avg rating: 2.9

3,571

major competitor apps

support671006083

68,575 competing apps

Median installs: 34,249

Avg rating: 3.0

7,371

major competitor apps

users671006082

59,104 competing apps

Median installs: 30,976

Avg rating: 2.8

6,026

major competitor apps

tailored711005172

15,571 competing apps

Median installs: 27,345

Avg rating: 2.9

1,593

major competitor apps

experience651006387

118,077 competing apps

Median installs: 39,819

Avg rating: 2.9

15,561

major competitor apps

information661005986

101,893 competing apps

Median installs: 23,675

Avg rating: 2.6

7,805

major competitor apps

limited721005271

14,801 competing apps

Median installs: 42,546

Avg rating: 3.2

1,812

major competitor apps

created701005176

26,487 competing apps

Median installs: 29,378

Avg rating: 2.8

2,330

major competitor apps

list691005778

39,078 competing apps

Median installs: 31,139

Avg rating: 2.8

3,448

major competitor apps

time641006589

170,577 competing apps

Median installs: 33,133

Avg rating: 2.9

19,592

major competitor apps

mobile651006086

113,294 competing apps

Median installs: 25,796

Avg rating: 2.8

10,537

major competitor apps

program711004773

19,009 competing apps

Median installs: 26,294

Avg rating: 2.7

1,273

major competitor apps

help651006687

123,065 competing apps

Median installs: 36,787

Avg rating: 3.0

14,840

major competitor apps

video681006779

44,741 competing apps

Median installs: 49,603

Avg rating: 2.9

6,431

major competitor apps

including671006482

66,643 competing apps

Median installs: 40,188

Avg rating: 3.0

8,693

major competitor apps

reading701005075

26,120 competing apps

Median installs: 28,202

Avg rating: 2.8

1,913

major competitor apps

take661006385

93,453 competing apps

Median installs: 41,741

Avg rating: 2.9

12,676

major competitor apps

access651006787

126,428 competing apps

Median installs: 25,852

Avg rating: 2.8

11,667

major competitor apps

healthcare721004163

5,145 competing apps

Median installs: 21,293

Avg rating: 2.6

291

major competitor apps

effective721004671

14,246 competing apps

Median installs: 26,024

Avg rating: 2.7

1,180

major competitor apps

introducing721004867

8,468 competing apps

Median installs: 27,252

Avg rating: 2.8

829

major competitor apps

area721005471

13,871 competing apps

Median installs: 28,178

Avg rating: 2.8

1,388

major competitor apps

159 keywords
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App Description

Cognitive behavioral therapy for insomnia in the palm of your hand.

Introducing an innovative self-help method of overcoming insomnia through the use of cognitive behavioral therapy in a mobile app. The Night Owl Sleep Coach provides you education in the form of reading and video presentations created by a psychologist and expert in behavioral sleep medicine. Through the use of sleep logs, the app provides you with recommendations tailored to you. Daily tasks are required as you work through the program. This is not a quick fix program and requires a considerable investment of time and effort. The program takes 56 days to complete, but often improvement will be seen before the end of the 56-day period.

The effectiveness of this app was evaluated in a recent study and the results were presented in a poster session at the Sleep 2018 conference. The results showed that the app is helpful in restoring sleep for those with insomnia. Users who completed the app through the end of the program obtained the best results.

Read here: https://doi.org/10.1093/sleep/zsy061.407

Do you have insomnia? Insomnia is trouble getting to sleep or getting back to sleep after nighttime awakenings which contributes to impairment in daytime functioning. It is the most common sleep problem affecting up to 30% of people. It is also one of the most misunderstood. Most healthcare providers don’t know much beyond good sleep hygiene practices. This approach involves a list of recommendations including don’t drink coffee and get out of bed if you can’t sleep. You may be surprised to hear that these recommendations alone have little scientific support as an effective approach for treating insomnia. The most effective treatment for insomnia involves a multi-component cognitive behavioral approach, commonly referred to as (CBT-I). However access to the treatment is limited by a shortage of trained providers. Although in person treatment may be the most effective approach, a self-guided approach can be effective. If interested in seeing a specialist in person a list of behavioral sleep providers with experience in CBT-I can be found at the following website: http://www.behavioralsleep.org/FindSpecialist.aspx.

If you do not have a specialist in your area or would first like to try a self-guided approach, the information in this app can be very helpful in getting you on the road to conquering your insomnia. The app is based on the best of current sleep science and will guide you through a step-by-step approach to rehabilitate your sleep. Please take the following survey to see if you are a candidate for the treatment approach.

Participation candidate survey:
1. Does it take you longer than 30 minutes to fall asleep at night?
2. Are you awake longer than 30 minutes in the middle of the night?
3. Do you wake too early in the morning and can’t get back to sleep?
4. Do you have trouble getting to sleep at your desired time?
5. Have you been diagnosed with bi-polar disorder or a seizure disorder?

If you said yes to any of questions 1-4, and no to question 5 then you may be able to benefit from this program. If you answered yes to question 5, please discuss your candidacy for CBT-I with your physician or try to identify a behavioral sleep specialist in your area.