Night Owl - Sleep Coach

4.2K installs
48 ratings
+8.00 monthly installs
Night Owl - Sleep Coach icon

ASO Keyword Dashboard

Tracking 159 keywords for Night Owl - Sleep Coach in Google Play

Developer: Mindware Consulting, Inc Category: health_and_fitness Rating: 4.24

Night Owl - Sleep Coach tracks 159 keywords (1 keyword ranks; 158 need traction). Key metrics: 0% top-10 coverage, opportunity 70.9, difficulty 43.4, best rank 26.

Cognitive behavioral therapy for insomnia in the palm of your hand.

Tracked keywords

159

1  ranked •  158  not ranking yet

Top 10 coverage

0%

Best rank 26 • Latest leader —

Avg opportunity

70.9

Top keyword: wake

Avg difficulty

43.4

Lower scores indicate easier wins

Opportunity leaders

  • wake

    Opportunity: 74.0 • Difficulty: 40.5 • Rank —

    Competitors: 422

    61.2
  • improvement

    Opportunity: 74.0 • Difficulty: 39.9 • Rank —

    Competitors: 354

    63.7
  • fix

    Opportunity: 74.0 • Difficulty: 44.8 • Rank —

    Competitors: 830

    62.7
  • scientific

    Opportunity: 74.0 • Difficulty: 42.3 • Rank —

    Competitors: 316

    64.3
  • morning

    Opportunity: 74.0 • Difficulty: 46.9 • Rank —

    Competitors: 615

    66.1

Unranked opportunities

  • wake

    Opportunity: 74.0 • Difficulty: 40.5 • Competitors: 422

  • improvement

    Opportunity: 74.0 • Difficulty: 39.9 • Competitors: 354

  • fix

    Opportunity: 74.0 • Difficulty: 44.8 • Competitors: 830

  • scientific

    Opportunity: 74.0 • Difficulty: 42.3 • Competitors: 316

  • morning

    Opportunity: 74.0 • Difficulty: 46.9 • Competitors: 615

High competition keywords

  • time

    Total apps: 392,076 • Major competitors: 18,171

    Latest rank: — • Difficulty: 57.9

  • access

    Total apps: 331,814 • Major competitors: 12,275

    Latest rank: — • Difficulty: 58.6

  • like

    Total apps: 284,930 • Major competitors: 22,302

    Latest rank: — • Difficulty: 60.7

  • experience

    Total apps: 280,410 • Major competitors: 16,577

    Latest rank: — • Difficulty: 57.0

  • mobile

    Total apps: 279,033 • Major competitors: 10,999

    Latest rank: — • Difficulty: 55.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
night711004772

30,907 competing apps

Median installs: 7,698

Avg rating: 2.6

2626

2,139

major competitor apps

best661005786

249,483 competing apps

Median installs: 4,271

Avg rating: 2.6

18,351

major competitor apps

try691005578

78,633 competing apps

Median installs: 7,241

Avg rating: 2.8

7,815

major competitor apps

step691005178

80,944 competing apps

Median installs: 1,416

Avg rating: 2.4

3,991

major competitor apps

support671005583

163,348 competing apps

Median installs: 1,635

Avg rating: 2.6

7,845

major competitor apps

users671005382

138,014 competing apps

Median installs: 1,359

Avg rating: 2.3

5,541

major competitor apps

tailored701004775

47,637 competing apps

Median installs: 611

Avg rating: 2.3

1,668

major competitor apps

experience651005787

280,410 competing apps

Median installs: 1,762

Avg rating: 2.5

16,577

major competitor apps

information651005586

263,219 competing apps

Median installs: 1,198

Avg rating: 2.2

8,108

major competitor apps

limited721004971

28,421 competing apps

Median installs: 4,894

Avg rating: 2.8

1,964

major competitor apps

created701004876

56,534 competing apps

Median installs: 1,918

Avg rating: 2.4

2,202

major competitor apps

list691005278

81,461 competing apps

Median installs: 2,578

Avg rating: 2.4

3,550

major competitor apps

time641005889

392,076 competing apps

Median installs: 1,395

Avg rating: 2.4

18,171

major competitor apps

mobile651005687

279,033 competing apps

Median installs: 1,396

Avg rating: 2.4

10,999

major competitor apps

program701004674

42,790 competing apps

Median installs: 1,837

Avg rating: 2.3

1,325

major competitor apps

help651005887

275,882 competing apps

Median installs: 2,049

Avg rating: 2.5

15,400

major competitor apps

video691005879

84,497 competing apps

Median installs: 5,290

Avg rating: 2.6

6,758

major competitor apps

including671005682

131,577 competing apps

Median installs: 2,530

Avg rating: 2.6

7,790

major competitor apps

reading701004875

50,430 competing apps

Median installs: 4,244

Avg rating: 2.5

1,996

major competitor apps

take661005684

191,435 competing apps

Median installs: 2,274

Avg rating: 2.5

11,875

major competitor apps

access651005988

331,814 competing apps

Median installs: 1,161

Avg rating: 2.4

12,275

major competitor apps

healthcare731004167

15,797 competing apps

Median installs: 712

Avg rating: 2.1

322

major competitor apps

effective711004573

37,135 competing apps

Median installs: 1,098

Avg rating: 2.3

1,222

major competitor apps

introducing721004470

23,649 competing apps

Median installs: 687

Avg rating: 2.1

768

major competitor apps

area711004872

32,515 competing apps

Median installs: 1,650

Avg rating: 2.4

1,428

major competitor apps

159 keywords
1 of 7

App Description

Cognitive behavioral therapy for insomnia in the palm of your hand.

Introducing an innovative self-help method of overcoming insomnia through the use of cognitive behavioral therapy in a mobile app. The Night Owl Sleep Coach provides you education in the form of reading and video presentations created by a psychologist and expert in behavioral sleep medicine. Through the use of sleep logs, the app provides you with recommendations tailored to you. Daily tasks are required as you work through the program. This is not a quick fix program and requires a considerable investment of time and effort. The program takes 56 days to complete, but often improvement will be seen before the end of the 56-day period.

The effectiveness of this app was evaluated in a recent study and the results were presented in a poster session at the Sleep 2018 conference. The results showed that the app is helpful in restoring sleep for those with insomnia. Users who completed the app through the end of the program obtained the best results.

Read here: https://doi.org/10.1093/sleep/zsy061.407

Do you have insomnia? Insomnia is trouble getting to sleep or getting back to sleep after nighttime awakenings which contributes to impairment in daytime functioning. It is the most common sleep problem affecting up to 30% of people. It is also one of the most misunderstood. Most healthcare providers don’t know much beyond good sleep hygiene practices. This approach involves a list of recommendations including don’t drink coffee and get out of bed if you can’t sleep. You may be surprised to hear that these recommendations alone have little scientific support as an effective approach for treating insomnia. The most effective treatment for insomnia involves a multi-component cognitive behavioral approach, commonly referred to as (CBT-I). However access to the treatment is limited by a shortage of trained providers. Although in person treatment may be the most effective approach, a self-guided approach can be effective. If interested in seeing a specialist in person a list of behavioral sleep providers with experience in CBT-I can be found at the following website: http://www.behavioralsleep.org/FindSpecialist.aspx.

If you do not have a specialist in your area or would first like to try a self-guided approach, the information in this app can be very helpful in getting you on the road to conquering your insomnia. The app is based on the best of current sleep science and will guide you through a step-by-step approach to rehabilitate your sleep. Please take the following survey to see if you are a candidate for the treatment approach.

Participation candidate survey:
1. Does it take you longer than 30 minutes to fall asleep at night?
2. Are you awake longer than 30 minutes in the middle of the night?
3. Do you wake too early in the morning and can’t get back to sleep?
4. Do you have trouble getting to sleep at your desired time?
5. Have you been diagnosed with bi-polar disorder or a seizure disorder?

If you said yes to any of questions 1-4, and no to question 5 then you may be able to benefit from this program. If you answered yes to question 5, please discuss your candidacy for CBT-I with your physician or try to identify a behavioral sleep specialist in your area.